Orange Snowman has been a Florida business since 2005. The company was founded by Federico Sandoval, a Rutgers University graphic design graduate trained in the 80s by some top New York City designers. Federico was one of the first adjunct professors to teach desktop publishing at his alma mater, and tested out the early Macs and programs such as Pagemaker, QuarkeXpress, Illustrator, and Photoshop.

In the 90s Federico moved to Florida and found a great fit in South Beach. It was in this lively tropical setting where he became Art Director to a now prestigious Miami Beach publishing company. For about 5 years he designed dozens of magazines and coffee-table books for the cruise line industry as well as for some of the most famous casinos in Las Vegas such as Caesars Palace, The Venetian & MGM Grand. 

The 90s is when the internet began to take off, and so I had my first taste of the digital age when I moved to work as .com marketing manager for Colombian Emeralds International. It was here that I launched a series of pioneer e-commerce websites such as dutyfree.com, 10buckboutique.com, and colombianemeralds.com. Federico was one of the UX/UI designers in the industry, it just wasn’t called that at the time. 

By the beginning of the century, Federico spent two years working towards the creation of a new marketing agency called Orange Snowman. The start-up Federico was working for abandoned the idea and so the transformative journey of Orange Snowman began.