The Enlightened Small Business


Is making money the reason why you are establishing a business?

A successful business should no be based on greed, this is what Orange Snowman suggests:

  1. Write a personal core values statement. Find the essence of who you are what you stand for, what are you insanely passionate about.
  2. Write a brand statement.  Describe how you want your clients to feel when they use your products.
  3. Write down the means to achieve your goals. Create standards and procedures to assure the feeling of using your products can be constantly recreated.
  4. Begin Marketing your brand, keep in mind that marketing is visibility NOT SALES.
  5. Establish a sales strategy based on first impressions. People make decisions primarily based on feelings, then they use logic to justify their decision.

Will your business make it?

According to the U.S. Small Business Administration, 70 percent of new businesses survive at least two years, but that drops to 50 percent by the five-year mark and 33 percent at the 10-year point, with just 25 percent lasting 15 years or more. If you only sell “products” your are competing with thousands of other business based in one thing only, price. If on the other hand you are selling a product associated with a feeling, you have little or no competition. You can establish a better price because you sell material things + a feeling.

A journey of a thousand miles must begin with a single step

Because establishing a small business may be one of the hardest things we can achieve, it is specially necessary that enjoy the journey. If your business is an extension of your spirit your labor will feel more like self realization and less like hard work. A small business based on your spiritual values will attract, money, recognition and a loyal customer following base.

Looking For Web Design Tips? Try These Ideas!

Everyone needs a great site for their business today. If done right, it can give you a leg up on the competition. Many people do not know how to develop a great looking website. Use these tips when designing a website.

Make sure you have a tagline that shows up well on your website. A tagline will be a motto or some statement about your business focus. A clear tagline lets the reader quickly to see what the site is about, since most people make a decision to stay or go usually within 8 seconds.

Your website needs to function properly for visitors who use any kind of browser, so be sure to test out your site for browser compatibility. What works in Chrome might not appear the way you want it in Firefox, Internet Explorer, or Safari. Go through every page with each browser and correct mistakes for a user-friendly website.

Offer to store personal information for returning users. For instance, if a person registers on your site and a portion of the same exact information is required for filling another form out, ensure that the information they’ve already put in is saved so that he or she doesn’t have to put in this information again. Creating “sticky”� information in this manner makes the whole process much more simple and smooth, and your visitors are sure to appreciate the time you save them as well.

To get repeat visitors, use an e-mail newsletter. Let your customers sign up for important events and updates so that they return to your site. Place a signup form on your site in a sidebar, while maintaining a list of everyone who signs up. Only send the newsletter to those who request it, or you could find yourself in hot water.

Website Development

A great site starts with knowledgeable website development. If you do it right, it will set you apart and make you stand out and succeed. However, there are many important factors to remember when it comes to website development. The above tips will help you properly design your website.

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