The Enlightened Small Business


Is making money the reason why you are establishing a business?

A successful business should no be based on greed, this is what Orange Snowman suggests:

  1. Write a personal core values statement. Find the essence of who you are what you stand for, what are you insanely passionate about.
  2. Write a brand statement.  Describe how you want your clients to feel when they use your products.
  3. Write down the means to achieve your goals. Create standards and procedures to assure the feeling of using your products can be constantly recreated.
  4. Begin Marketing your brand, keep in mind that marketing is visibility NOT SALES.
  5. Establish a sales strategy based on first impressions. People make decisions primarily based on feelings, then they use logic to justify their decision.

Will your business make it?

According to the U.S. Small Business Administration, 70 percent of new businesses survive at least two years, but that drops to 50 percent by the five-year mark and 33 percent at the 10-year point, with just 25 percent lasting 15 years or more. If you only sell “products” your are competing with thousands of other business based in one thing only, price. If on the other hand you are selling a product associated with a feeling, you have little or no competition. You can establish a better price because you sell material things + a feeling.

A journey of a thousand miles must begin with a single step

Because establishing a small business may be one of the hardest things we can achieve, it is specially necessary that enjoy the journey. If your business is an extension of your spirit your labor will feel more like self realization and less like hard work. A small business based on your spiritual values will attract, money, recognition and a loyal customer following base.

The Best Web Page Design Tips You Can Find

You may be a master at all thing related to website development, but your site could still benefit from the basics. This can be hard when there are many places to find these. But you don’t have to worry, because the following article will help you with that. Read below for helpful tips to help you design some great sites.

Make sure that all of your colors match one another. Your text should remain the main focus of attention and should be easy to read. The better choice is using darker fonts against backgrounds that are lighter. If you are uncertain about the effectiveness of your color scheme choice, try it out on a friend and solicit feedback from them.

Make sure that you prune content that is no longer relevant. If your website is advertising a festival that occurred three months ago, your readers will just leave. Readers want current information and want to feel safe in dealing with a company that is on top of things. Set a schedule to review the site, to ensure that outdated information is removed, and fresh new content is added in its place.

Buy web page design software to help you build a nice site. Programs are available to assist you in creating your websites that look professional. An unattractive website will not attract visitors.

File Sizes

No matter how aesthetically designed your site is, make sure all files have smaller file sizes. The reason behind this is because the file sizes will affect how fast your website loads. It is always better to have your website load as fast as possible. Remember, too, that some visitors may be using dial-up or other low-speed connections. Try to test your site regularly, especially with a slower dial-up modem. This will help you to know for sure that it will quickly load in every situation.

As you have seen, knowing the basics is imperative, no matter where your skill set falls in web page design. You can find the basics in many places, which can make the search hard. The tips in this article should help you get started with your web design.

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