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BRANDING POSITIONING STATEMENT

BRANDING the law of attraction for business

Branding goes beyond just a memorable logo, it can increase the company’s worth or perceived value. A brand provides employees with motivation a sense of culture and direction. Branding is the force behind successful businesses that find it easy to acquire more loyal customers.

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START WITH THE WHY? FOCUS ON YOUR CORE VALUES, TARGET YOUR IDEAL CUSTOMER, SPEAK WITH A CONSISTENT VOICE, SHOW EMOTION, MAKE A REAL IMPACT!

What are your core values? What do you stand for? What makes you get up in the morning, besides money?

WORDS ARE SPELLS USE THEM CAREFULLY

At Orange Snowman we combine traditional branding concepts with UX Design Strategy.  We are strong believers in people being the architects of their own lives.

WORDS ARE POWERFUL LET THE LAW OF ATTRACTION WORK ON YOUR BEHALF

Why is it that some brands can’t keep up with demand while others fall flat? Because their marketing is well-thought-out, and they understand that words trigger emotional responses. We as people respond to these impulses which become great motivators to do things such as clicking on the “buy now button”.

IT ALL STARTS HERE! LET THE LAW OF ATTRACTION WORK ON YOUR BEHALF

The brand position exercise below will help us develop a successful company name, define who your ideal customer is, describe the type of organization you represent, the voice in which you want to be heard, the feelings you want to provoke in others, the tangible impact you want to provide and finally an aspiration we all can get behind. 

FOLLOW THE 4 SIMPLE STEPS

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PDF Form

Print this page so you can write down your top 7 words, then submit them through the form below.

Before & after example of how the form works:

Branding your business name or product 3 Branding your business name or product 4

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Brand Positioning Form

Please fill the form, add your top 7 words in the message area, or word combinations,  followed by a comma.

List of powerful words

To help you in the process of discovery, we have organized and collected a list of insightful words, but you can come up with your own.

Begging
Crave
Decadent
Delirious
Fantasy
Forbidden
Irresistible
Naked
Provocative
Seductive
Sexy
Sinful
Tantalizing
Satisfy

Completely
Copy
Detailed
Essential
Impenetrable
Meticulous
Overcome
Painstaking
Practical
Recreate
Replicate
Relentless
Ultimate
Master
Perfect
Super
Create
Step-by-Step
Best
Truly
Packed
Extremely
Deep
Better

Bold
Exciting
Fascinating
Intriguing
Riveting
Tempting
Thrilling
Transform

Admit
Breaking
Confess
Confession
Divulge
Elite
Emerging
First
Hidden
Insider
Little-known
New
Popular
Priceless
Rare
Release
Reveal
Secret
Sly
Sneak-Peek
Sneaky
Special
Stealthy
Trend
Truth
Unadulterated
Unconventional
Uncovered
Undercover
Underused
Unique
Unseen
Untapped
Worst

Gargantuan
Gigantic
Huge
Intense
Massive
Gripping
Goddamn
Seriously

Heartwarming
Inspiring
Profound
Zen
Alive
Light
Healthy

Funniest
Hilarious
Laugh
Ridiculous

Guilt
Guilt-free
Indulgent
Obsessed
Ravenous
Lazy

Amp
Blast
Ignite
Jumpstart
Kickstart
Launch
Quick-start
Speedy
Supercharge
Turbocharge
Smuggle

Begging
Crave
Decadent
Delirious
Fantasy
Forbidden
Irresistible
Naked
Provocative
Seductive
Sexy
Sinful
Tantalizing
Satisfy

Captivate
Genius
Memorable
Undeniable
Unforgettable
Unpopular
Impressive
Embarrassing

Alluring
Amazing
Astonishing
Astounding
Awesome
Badass
Bomb
Brilliant
Catapult
Charming
Defying
Delicious
Delightful
Dreamy
Epic
Explosive
Exquisite
Greatness
Heavenly
Incredible
Jaw-dropping
Kickass
Legendary
Mesmerizing
Mouth-watering
Nail
Spellbinding
Sublime
Triumph
Unbelievable
Unleashed
Polarizing
Dominate

Challenge
Discover
Extraordinary
Hack
Latest
Life-changing
Magic
Miracle
New
Remarkable
Revolutionary
Sensational
Shocking
Spoiler
Startling
Suddenly
Surprising
Unexpected
Strange
Weird
Odd
Unusual

Expensive
Glamorous
Luxurious

Absurd
Achieve
Awkward
Blunder
Clueless
Cringeworthy
Dumb
Fail
Fail-Proof
Failure
Faux Pas
Fool
Foolish
Idiot
Lame
Last
Mediocre
Mistake
Obvious
Pitiful
Reject
Rookie
Ruin
Senseless
Shameful
Silly
Stupid
Success
Threaten
Triggers
Unknowingly
Useless
Waste

Alarming
Crushing
Dead
Deceptive
Devastating
Excruciating
Exposed
Heartbreaking
Sadly
Shaming
Suffer
Avoid
Demoralizing
Problem

Accuse
Assault
Beware
Broke
Catastrophe
Caution
Cheat
Dangerous
Diagnosed
Dirty
Emergency
Ethical
Exactly
Fierce
Hoax
Horror
Jeopardy
Lifetime
Protect
Provoke
Punch
Recession-Proof
Sacred
Safe
Scam
Scared
Shaking
Signs
Survive
Terrifying
Unstoppable
Belong
Promise
Stop

Agonizing
Apocalypse
Armageddon
Battle
Corrupt
Crazy
Deadly
Disgusting
Fight
Frenzy
Hate
Insane
Lunatic
Menacing
Painful
Poison
Rowdy
Sabotaging
Savage
Sins
Struggle
Treacherous
Uncontrollable
Vicious
Violent
Weak
Wild
Dying
Horrifying
Attack
Traumatized
Insult
Horribly
Hell

Begging
Crave
Decadent
Delirious
Fantasy
Forbidden
Irresistible
Naked
Provocative
Seductive
Sexy
Sinful
Tantalizing
Satisfy

WHAT CAN YOU EXPECT? attract those who share your values

Attract the things you truly want by organizing your thoughts and actions in order for them to be clear and precise. 6 of the top benefits of implementing a brand strategy include:

1. Improve Name Recognition

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The company logo is one of the crucial components of a brand. The logo gives your business a face that customers can see. The golden arches of McDonalds or USPS’ mighty eagle logo all give these companies a ‘face.’ Although simple, logos are quite easier to remember than company names. This can be seen with the likes of Microsoft, Apple, and Coca-Cola that use simple yet memorable logos for their businesses.

2. Create Trust

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Branding gives your business a sense of trust and credibility. Many of us would rather buy a product from a well-known, legitimate, and polished brand as compared to a faceless brand. Such emotional reactions can be real influencers, especially where there are several market players.

3. Promote Advertising

Branding creates a definable impression that customers can understand. It is through the definability that helps advertisers reach out to target and even potential clients with ease. One thing about branding is that a good name/face helps a company grow and even creates the potential to expand beyond borders. Without a brand, any advertising methods and strategies wouldn’t yield anything significant.

4. Build Financial Value

attract wealth
A strong brand paves the way for a promising future while a weak one spells doom. One way to understand the value of a good brand is with the stock exchange market. Companies are evaluated with their assets, with the brand playing a huge role in this. Companies with a stronger brand will under most instances have a higher value and perceived as successful. This makes it easy for the company to roll out IPOs, or take loans, and even introduce new products with a high success rate. It is for this reason companies work hard to make their brands stronger.

5. Inspire Employees

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Many of the loyal and trusted employees need more than just work, they need something they are proud to be associated with. As long as your employees understand what your mission in business is, they can then embrace it, then work hard to help you achieve greater goals. The brand gives the employees an inspiration and reason to go to work every day.

6. Generate New Leads

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Some of the best-performing companies today have word of mouth or referrals to thank for their success. Simply giving your customers a quality product or service makes it easy for one to refer a friend to you. As this goes by, your company brand starts getting attention, and before you know it, the brand is famous. Having a product from some of the successful companies/brand gives a sense of satisfaction that you would not feel with a ‘faceless’ unpopular name.

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