Branding your business


Branding goes beyond just a memorable logo; it increases the company’s worth/value and also helps provide employees with motivation and a sense of direction. This is what drives businesses into acquiring more customers and building loyalty. In other words, branding is everything.

Brand Definition

A brand can be defined as how people perceive a company’s logo, advertising, reputation, quality of services/products, and most importantly, customer service. If all these factors are addressed correctly, the company’s brand can be termed as healthy. While some companies may offer excellent services and products, their brands can be tarnished by poor customer service.

How Creating a Strong Brand Is Beneficial to Your Business

1. Branding Improves Product/Company Recognition
The company logo is one of the crucial components of a brand. The logo gives your business a face that customers can see. The golden arches of McDonalds or USPS’ mighty eagle logo all give these companies a ‘face.’ Although simple, logos are quite easier to remember than company names. This can be seen with the likes of Microsoft, Apple, and Coca-Cola that use simple yet memorable logos for their businesses.

2. It Creates Trust
Branding gives your business a sense of trust and credibility. Many of us would rather buy a product from a well-known, legitimate, and polished brand as compared to a faceless brand. Such emotional reactions can be real influencers, especially where there are several market players.

3. Branding Promotes Advertising
Branding creates a definable impression that customers can understand. It is through the definability that helps advertisers reach out to target and even potential clients with ease. One thing about branding is that a good name/face helps a company grow and even creates the potential to expand beyond borders. Without a brand, any advertising methods and strategies wouldn’t yield anything significant.

4. It Builds a Financial Value
A strong brand paves the way for a promising future while a weak one spells doom. One way to understand the value of a good brand is with the stock exchange market. Companies are evaluated with their assets, with the brand playing a huge role in this. Companies with a stronger brand will under most instances have a higher value and perceived as successful. This makes it easy for the company to roll out IPOs, or take loans, and even introduce new products with a high success rate. It is for this reason companies work hard to make their brands stronger.

5. It is a Source of Inspiration to Employees
Many of the loyal and trusted employees need more than just work, they need something they are proud to be associated with. As long as your employees understand what your mission in business is, they can then embrace it, then work hard to help you achieve greater goals. The brand gives the employees an inspiration and reason to go to work every day.

6. Branding Generates New Leads
Some of the best-performing companies today have word of mouth or referrals to thank for their success. Simply giving your customers a quality product or service makes it easy for one to refer a friend to you. As this goes by, your company brand starts getting attention, and before you know it, the brand is famous. Having a product from some of the successful companies/brand gives a sense of satisfaction that you would not feel with a ‘faceless’ unpopular name.

The first step to creating a reputable, strong brand is by establishing your business as the leader in that particular market niche. Many of the successful and trusted brands have this to thank for.