Business Blogging

Joomla vs. WordPress

Joomla vs. WordPressWhenever a person seeks to build his own website, the first thing that comes to the mind is a content management system or CMS. CMS not only helps you manage your website all by yourself but also saves a lot of your money on maintenance of your website. Some of the CMSs are so easy to handle that one can manage it without or very little knowledge of the technology. Among all CMSs, Joomla and WordPress are the most popular ones. If you are one of them, this article will definitely help you to end up with the best-suited CMS for your website.  Let’s start with WordPress. It is considered the easiest content management system to install and use. Many people opine that it is the ideal platform for bloggers. However, very few people know that WordPress content management system can be customized easily to match with your wants and needs. To customize WordPress, you don’t need to have extensive programming knowledge. Moreover, there are a number of WordPress plugins that can be installed to your website easily. This technology gives your website an in-built platform that can allow your visitors comment on your posts automatically, and you don’t need to build additional scripts for the same. However, this technology does not allow a suitable stage for developers. For this, whenever the developers try to upgrade their website, they end up with numerous bugs.  Pros and cons of WordPress:

  • It is simple to use. There is no need for modifications
  • It is good for blogging and sharing your thoughts in an orderly manner
  • The CMS is so handy that a technologically challenged person can use it
  • It is not developer friendly
  • It  is supported by an expert community
  • Upgrading it website may result in more bugs

Now let’s discuss Joomla. If WordPress is bloggers’ paradise, Joomla is best for website administrators, developers, and designers. In other words, it allows developers and designers to make an interesting and attractive website easily by simple and advance level modifications. It can be integrated with new tools and many new plugins. Though it sounds little difficult for the tech-newbies, the user interface is very easy to use, even for the beginners. It is quite user friendly, in other words.  Pros and cons of Joomla:

  • It  is developer friendly. If you love coding, then Joomla should be your pick.
  • It is supported by a strong community to help the end users
  • This can be used to make attractive website with customized features and plugins
  • The technology however, is not very user friendly, as the previous one

However, your choice of a specific platform depends on the purpose and motif of your website. There are a number of factors that play a vital role such as your programming knowledge, your primary budget, your resources etc. In short, WordPress is very easy to use, thereby the best solution for beginners. On the contrary, Joomla needs a bit technical knowledge. So if you have that or have proper resource to do that, it is best you.

via What we are saying.

Whу Υоur Small Business Νееds а Corporate Identity Package

Whу Υоur Small Business Νееds а Corporate Identity Package

If you’re lіkе mаnу small business owners, уоu mіght bе wondering јust whаt а corporate identity package іs and/or why уоur small business wоuld nееd оnе. Аftеr аll, you’re јust а small business, nоt оnе оf thоsе big corporations. What’s іn іt fоr you?

corporate identityJust аs thе nаmе implies, а corporate identity package identifies уоur company tо potential clients, suppliers, аnd thе general public. Іt includes уоur business nаmе, small business logo, уоur logotype (јust а fancy wау оf sауіng hоw things аrе рlасеd, whісh font уоu usе, spacing, аnd оthеr things lіkе thаt), уоur motto оr company slogan, аnd associated printed material– уоur business card, аnd letterhead, envelope аnd forms.

When уоu started уоur small business, уоu mіght hаvе dreamed оf bесоmіng mоrе thаn јust аnоthеr small business. Мауbе уоu еvеn dreamed аbоut bесоmіng а big business sоmе time іn thе future. Аnd еvеn іf you’re а completely practical entrepreneur аnd dіdn’t hаvе thоsе dreams, уоu nееd tо attract customers іn order tо kеер уоur small business open. А corporate identity package will help уоu dо just that.

Write а couple оf big corporations, аsk а question, аnd request а business card. Тhеу’ll send уоur answer оn thеіr letterhead, іn thеіr company envelopes, аnd include а company business card. Іf уоu tаkе а moment оr twо tо lооk аt big corporations’ identity packages, уоu’ll sооn notice а fеw іmроrtаnt things іn common.

Their corporate identity package lооks professional. Whаt mаkеs а big corporation lооk professional? І thіnk оnе key іs simplicity. Generally, а large corporation hаs а simple symbol оr еvеn јust graphically represents thеіr nаmе аs thеіr logo. Таkе thе Coca-cola logo fоr example. Оr Toyota. Оr Cameco Corporation. Their corporate identities are аll vеrу simple.

When уоu lооk аt thеіr corporate identity package, уоu sее quality.

Тhеу usе оnlу high quality printing services аnd paper. Ѕurе, that’s going tо cost а lіttlе mоrе, but іt’ll bе worth іt іn thе еnd bесаusе іts аn integral representation оf уоur small business’ image. Υоu соuld print уоur corporate identity package уоursеlf usіng уоur hоmе printer, lightweight paper аnd business card templates, but hоw іs thаt going tо lооk? Will thаt produce thе professional image you’re after?

Their logotype іs consistent. Big businesses usе exactly thе sаmе color fоr thеіr logo аnd thеіr background еvеrу time. Тhеу usе consistent fonts. Тhеіr slogan fоr example, wоuld consistently bе іn Times Νеw Roman, nеvеr а dіffеrеnt font оr еvеn а sіmіlаr font, but exactly thе sаmе font, аnd аlwауs іn thе sаmе proportion tо thе logo. Spacing іs consistent. Spacing bеtwееn letters аnd bеtwееn lines іs аlsо аlwауs exactly thе sаmе proportion. Тhеіr secret іs designing іn vector form sо thеіr logo саn bе enlarged оr reduced wіthоut changing proportion.

Their corporate identity package matches exactly. Тhеіr letterhead, envelopes, business cards аll match. Аnd іf уоu ordered sоmеthіng frоm thеm, thе invoice аnd thе statement you’d gеt аt thе еnd оf thе month wоuld match, tоо. Perfectly.

Here’s аnоthеr reason tо tаkе а lіttlе time tо lооk аt big corporations’ identity packages: уоu саn usе whаt thеу dо tо create аn identity fоr уоur оwn small business. Whаt thеу dо works, аnd thеу dо big business, sо іf уоu wаnt tо dо big business tоо, whу reinvent thе wheel? Copy whаt thеу’vе dоnе. Νо, І dоn’t mеаn уоu shоuld copy аnоthеr company’s logo. Јust copy thе wау thеу’vе dоnе things. Таkе thеіr ideas аnd usе thеm.

Υоu рrоbаblу dоn’t hаvе thе luxury оf spending thе amount оf dollars а big corporation dоеs оn thеіr identity. Іn fact, thеу sоmеtіmеs spend millions оn thеіr corporate identity. Ѕо hоw dо уоu gеt а professional lооk аt а small business price?

You саn dо іt уоursеlf оr уоu саn hire а design professional, such as Orange Snowman, tо dо іt fоr уоu. With Orange Snowman you can be rest assured knowing that you will have your own professional and relevant corporate identity at a reasonable fee.

So, whу shоuld уоu hаvе а corporate identity package?

What’s іn іt fоr уоu? Іf уоu hаvе а corporate identity package thаt lооks professional, іs оf high quality, hаs а consistent logotype, аnd matches perfectly, you are going tо lооk јust lіkе thе big guys, еvеn іf you’re thе smallest business іn town.

And іf уоu lооk lіkе thе big guys, уоu јust mіght hаvе а chance tо play wіth thе big guys. Аnd whаt іf, јust whаt іf, уоur corporate identity package helped уоu, еvеn јust а lіttlе, tо realize thе dream уоu hаd оf someday owning а big business whеn уоu started уоur small business?

For more information on how Orange Snowman can help your business by designing a corporate identity, visit their Corporate Identity page.

Website Showcase: Sarah Coleman Executive Coach

Coach Sarah Coleman, PhD, MBA, lives and works in the Treasure Coast of South Florida. She works with clients in geographic proximity as well as clients who are located nationally and internationally. Sarah is an experienced listener and can quickly and compassionately help people to recognize their challenges and move toward resolution.

Sarah Coleman brings the background of working with people in both arenas of life-professional and personal. She can use various evaluation techniques to better define the areas of weakness. She is able to work with individuals and also broaden the scope to include small groups with interpersonal communication issues.

Executive Coach Services:

Your consultation is free, and we can start by phone or email! Contact Sarah today!

This the second website/blog design by Orange Snowman for Sarah Coleman. We hold her in the highest regard and wish her continued success. Sarah is an innovative forward thinking business coach. Our goal is to bring her a high level of relevant traffic.

Website Showcase: Online Florida Divorce

In a few easy steps Your Divorce 101 will help you complete your divorce forms.  After purchasing the program, simply answer a series of questions on line. Based on your answers, the correct forms will be selected and filled out for you. Simply print your completed documents, have them notarized and file them at the courthouse. We know that the decisions and information involved in a divorce is overwhelming.  Let Your Divorce 101 make it easy for you. You can start right now. Divorce is hard… when you use Your Divorce 101 filing for it IS easy!

Online Florida Divorce Resources:

YourDivorce101 is one of Orange Snowman’s latest website / blog creations.  The goal of this site is to become a resource center for those couples that need to part their separate ways. Divorce is a very complicated matter with dozens of forms. We at Orange Snowman teamed up with MIS Consulting of Stuart Florida , who developed the program that runs the back end of the divorce processing program. Fill about 60 questions and your divorce papers willbe generated by the system. There are a lot online divorce services sites out there that only do very basic divorces. This website is specific to Florida, as the law changes so does the site, and can handle even the most challenging divorce cases.

Our goal is to capture the #1 position key search term: online florida divorce

3 Ways to Build an Awesome Social Selling Machine

It’s really easy to find all sorts of selling “experts” on the internet. You can turn up tons of advice on how to be more efficient, get more referrals, make better cold calls, run more effective sales meetings, etc.  The thing is the selling landscape is constantly changing.  If you aren’t ready to adapt your techniques to the shifting sands of your selling environment you won’t succeed.

The fact is the internet has fundamentally changed the way people are buying things which, if you follow the logic, fundamentally changes the way we sell.

1. Do Your Research

The thesis behind HubSpot’s success is that people are becoming incredibly good at doing research on the internet. If people have a problem they are looking to solve, most of the time they’ll have a good idea of how to search out a solution. Because of this, when a prospect lands on your website and contacts you via email, phone, or by filling out your lead form the chances are pretty high that they are a good fit for you.

The ease with which one can research is not just limited to customers. As sales people, we have the ability to research our prospects just as easily as they can do research on what we have to offer. In order to be successful you’re going to need to truly understand what your customer needs and how you can provide them with the right solution. It’s no longer about what a great guy you are and whether or not you are going to take them to a nice lunch.  Instead, it’s about whether you can actually offer them the best solution possible.

via 3 Ways to Build an Awesome Social Selling Machine.

Website Design for Palm Beach Gardens & North Palm Beach, Florida

Orange Snowman, Palm Beach Gardens website design, creates beautiful websites/blogs that can often be found on the top results of the search engines result pages (SERPS ). We offer Palm Beach Gardens and North Palm Beach with search Engine Optimization Services (SEO). Orange Snowman is a member of the North Palm Beach Chamber of Commerce

Online Services & Definitions

  • Palm Beach Website design services
    Web design involves the layout of the pages and the conceptual design involved in corporate identity branding. it  attempts to organization the information and creates ab=n engaging user experience.
  • Palm Beach Gardens E-commerce services
    Electronic commerce, commonly known as e-comm, e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet.
  • Palm Beach Gardens Blog Design
    Blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from static websites. We use WordPress an open source Content Management System (CMS), powered by PHP and MySQL. It has many features including a plug-in architecture and a a customizable template system.
  • Palm Beach Gardens Search Engine Optimization (SEO)
    the process of improving the visibility of a website or blog  in search engines via understanding what Google looks for in a good site. This is also referred to as  Organic SEO,  or un-paid search results.
  • Palm Beach Gardens Organic SEO
  • Palm Beach Search Engine Marketing (SEM)
    a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
  • Palm Beach Gardens Internet Marketing
    Also known as digital marketing, web marketing, online marketing, or e-marketing, is the  promotion of products or services over the Internet. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
  • Palm Beach Content Relation Management (CRM)
    the art of attracting, maintaining and enhancing customer relationships within organizations.
  • Palm Beach gardens Social Media Optimization (SMO)
    They are social media features added to the content itself, including: RSS feeds, sharing buttons, rating tools, and incorporating third-party community functionalities like images and videos. Also, promotional activities like blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles. Social Media Optimization is related to search engine marketing, but primarily focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefits SEO results.

Website/Blog Showcase: Sarah E. Coleman, Psychotherapist, Stuart, Florida

Stuart Florida Psychotherapist Sarah E. Coleman offers Skype Video Consultations a convenient and practical alternative when face-to-face therapy is not possible. It means you can consult a psychotherapist from wherever you are. All you need is a broadband connection and a webcam. As with face-to-face psychotherapy, sessions last 50 minutes. You can consult with Sarah E. Coleman, Stuart FL psychotherapist, from wherever you are.

Stuart Florida Psychotherapist Sarah E. Coleman Embraces Web2.0 Technology

The job market is struggling to recover from the Great Recession. But professionals who embrace web 2.0 technologies they have plenty of work. Orange Snowman can help make your good old fashion telephone ring. How you say? By helping you find pre-qualified customers, those who are currently looking for your products and services.

Web 2.0 websites/blogs allow users to do more than just retrieve information. By increasing what was already possible in “Web 1.0″, they provide the user with more user-interface, software and storage facilities, all through their browser. This has been called ”Network as platform” computing. Users can provide the data that is on a Web 2.0 site and exercise some control over that data. These sites may have an “Architecture of participation” that encourages users to add value to the application as they use it.

To excel in your business you need  internet marketing you need search engine optimization and you need quality website/blog design. Give Orange Snowman a call for a pressure-free friendly conversation.

This is a brand new website/blog therefore we have no SEO results yet, we will publish them as they become available.

4/28/2011 here are the Google results

WordCamp Miami 2011: the best WordPress developers, marketers and designers hanging out in sunny Florida

WordCamp Miami 2011 brought together over 200 attendees from South Florida and across the United States. In attendance, over 320 attendees from Canada, Virgin Islands, Netherlands, and across the entire United States. This was a great opportunity for The Orange Snowman to exchange ideas with fellow bloggers. Some of our clients where also there, Ed and Amy Galante of www.yourdivorce101.com and Bob Hackney of www.newfinancialbeginning.com (currently working on the re-design).

WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 13% of the 1,000,000 biggest websites

WordPress Awards

  • In 2007 WordPress won a Packt Open Source CMS Award.
  • In 2009 WordPress won the best Open Source CMS Award

There are many reasons why Orange Snowman uses WordPress to build websites and blogs:

  • WordPress allows us to design beautiful custom themes. WP Themes are composed of images and cascading style sheet CSS (web page layouts). These themes, which we can create from scratch, make WP a great design platform.
  • WordPress software allows our clients with the ability to edit new web pages and blog posts using a simple web browser, from any computer, or even smart cell phone. No knowledge of HTML is required. The WordPress editing interface is very easy to use, it works a lot like simple word-processing software. The dashboard or site administrator area can grant various levels of access to different users, allowing them to contribute to the website/blog. Because the interface is web-based, creating and editing pages can be done anywhere there is a computer with an internet connection.
  • The blogging features in WordPress allow you to update your website/blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS. This is great for your human customers and potential customers. It is also great for search engines, because search engines love fresh content.
  • There are many additional features of a WordPress website/blog that make it better than a traditional a static website. The most important is search engine optimization SEO. WordPress can be optimized for the search engines, it can becomes a magnet for key search terms, making your website/blog findable. Having a beautiful website is great,  having a beautiful website that is easy to find even better!
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.

E-publishing, E-commerce, Blogging With a Twist of Social Media

From our client:

We would like to take this time to THANK YOU for the incredible talent you bring to the table. We are very pleased with the outcome of our web site ScabieHelp.com. Your innovative fresh ideas and articulation have been well received. It has been a pleasure having you as a major part of our project! Keep up the good work!

Have you ever tried publishing a book the old fashion way? As many authors and self-publishers have discovered, the traditional book publishing model is fraught with problems that conspire against an individual author/publisher making a decent income from their work.  The traditional model normally involves two basic choices:

  1. commercial publisher: this option involves the author submitting book proposals or full manuscripts to commercial publishing houses in hope of acceptance.
  2. self-publish: take all the risk and spend thousands of dollars

Here’s a better way, an e-book can be downloaded or printed and bound as it is purchased, even one by one.

The Scabie Help E-book is a step by step guide that teaches you how to get rid of scabies once and for all. The book contains 8 chapters and over 50 pages full of photographs, hot tips, list of supplies, alternative methods and much more.

And to promote the e-book directly to the public a blog with e-commerce so people can download the book instantly.

As you post your blogs your Facebook Page gets updated, along with your Twitter account, how is that for efficiency!

Submit your content to the top social media sites

Publish Everywhere! Distribute your message to the web’s top social networks.

With Orange Snowman you can

  • Boost Traffic, drive more visitors to your page
  • Save time, publish to over 50 services, use our accounts, creating your own will take weeks
  • Accelerate Rankings, generate more back links and improve search engine ranking

Orange Snowman has established over 50 high ranking accounts with the goal creating back links to your home page and deep links to your internal pages which will improve your ranking, this means more visibility, more hot leads.  We have done all the grunge work…Orange Snowman has spent weeks establishing accounts and verifying the posting of our article links.

13 + 42+= 55!

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