Archive for the ‘online’ Category

Does this sound familiar? You’ve read the books, blogs like this one and attended the webinars/conferences. You get it. Online content is important. You understand we are entering a huge shift in marketing and promotion going from product pushers to trusted resources and that drive, creativity and passion count more than a big budget, especially with all the amazing tools available online.

Trusted resources like you create valuable, interesting, educational and/or entertaining content.

This might be in the form of a blog, web show, online magazine, webinar series, ebook and the list goes on.

So, you decide to hop on the content train for your business either by creating or curating the best content in your niche.

But it isn’t spreading. Nobody is commenting. Nothing is really happening. You start to get nervous. “Is this worth it?” you begin to ask yourself.

Why isn’t it spreading? Sort of like looking in the mirror and saying, “Is it me or is it you?”

Normally there isn’t just one answer and it isn’t black and white. Some things directly matter and others go a little bit deeper with more abstract, yet equally important ideas like trust and authority. But, everything adds up.

Here are a few reasons why your content is lonely and how to get back on the right track with a few hundred or thousand friends:

1. Bad Web Design

If you website looks stuck in 1997 with a construction guy digging and music playing or like a run of the mill template, there is a lack of credibility and trust. Do you share content from sites that you don’t trust?

I wish it wasn’t true, but looks matter. Think about first impressions. It is worth investing in a site that is functional and reflects your personality and brand.

2. Lacking Ease Of Sharing

The best content is like peanut butter, easily spreadable. Easily spreadable doesn’t mean that it takes a scholar to find how to share easily via social networks, email, etc.

Enabling your community, no matter how big or small to share with ease can make a huge difference.

Do you have one click sharing?

3. Product Focused Content

The best content isn’t about your product. The harsh reality is nobody cares about any of our products. People do care about interests, passions, hobbies, solving their problems, getting answer to key questions, learning etc.

For example, let’s pretend you sell dog food. A mistake is to make the content about the food. Meaning features and benefits.

The fix here is to focus on an interest or passion. People aren’t passionate about dog food. Instead, I bet there are plenty of people passionate about dogs. Training dogs, dog health, etc. A better play is for the content to focus on the bigger picture and not just the product.

4. Not-You Focused Content

Injecting personality, passion and quirks into your content? Always a good thing. Making it about you and how amazing you are. Yikes.

Make it about them, not you. It will do better. Trust me.

5. Lack Of Passion

If you aren’t passionate about your content, it will show and will hinder progress. Nobody spreads half-baked material. If you can’t get excited and pumped up about your content, how can you expect anyone else to be?

6. Unclear, Boring Or Ridiculously Long Titles

I get it. Don’t judge a book by its cover or a piece of content by its title. Fair enough. However, the reality of the matter is titles matter, a lot. They matter for search engines and humans. When you have 50 titles in front of you, which ones jump out? Why?

Spending time on titles is worth the time.

7. Oops, I Forgot My Marketing

We have all fell into this trap. You spend all the time creating the content and posting it and then no time is left topromote it. You can have the greatest content in the world, but if you don’t spend time marketing and promoting it, then it will be the loneliest, saddest, greatest most useful content in the world.

My recommendation, especially when getting rolling is to spend 80% of total “content time” marketing and promoting.

This means creating one-on-one connections on social media sites, expanding your network, digital schmoozing, perhaps hosting an event or meet up. Often the best online marketing happens offline.   Content plus connections equals success. You have to give to get.

One bonus fun fact: Time. Trust, influence, authority and community isn’t built with just one post or overnight. It takes blood, sweat and tears.  While the opportunity to create has been democratized, that means you have to work hard to stick out. Keep at it, experiment, refine brick by brick, click by click, over time you might be the ruler of the next content empire.

What has been your experience? What would you add to the list?

This was a guest post by David Siteman Garland. Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper.

A

Application Programing Interface (API) – An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API.

Avatar – An Avatar is an image or username that represents a person online within forums and social networks.

B

BackType – BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine.

Bit.ly – Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

Blip.TV – Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.

Blog – Blog is a word that was created from two words: “web log”. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Blogger – Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com

Blog Talk Radio – Blog Talk Radio is a free web application that allows users to host live online radio shows.

BoardReader – BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.

Boxee – Boxee is a social video application that allows users to watch online videos on their TVs and computers. Users can share and watch videos from a variety of online videos sources for free.

C

Chat – Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.

Collecta – Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Collective Intelligence – Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.

Comment – A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web.

Compete – Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.

Craigslist – Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.

Creative Commons – Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.

D

Delicious – Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.

Digg – Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors.

Disqus – Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.

DocStoc – DocStoc is an online sharing service for documents. Users can view, upload, share and sell documents.

E

EventBrite – Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.

F

Facebook – Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.

Firefox – Firefox is an open-source web browser. It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.

Flash Mob – A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Flickr – Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.

Forums – Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.

Foursquare – Foursquare is a social network in which friends share their locations and connect with others in close psychical proximity to each other. The service uses a system of digital badges to reward players who “checkin” to different types of locations.

G

Google Buzz – Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company’s web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in “conversations” and visible in the user’s inbox.

Google Chrome – Google Chrome is a free web browser produced by Google that fully integrates into its online search system as well as other applications.

Google Documents – Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.

Google Wave – Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. A wave is a live, shared space on the web where people can discuss and work together using richly formatted text, photos, videos, maps, and more.

Gowalla – Gowalla is a social network in which friends share their locations and connect with others in close psychical proximity to each other.

Groundswell – A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell, pg. 9)

H

Hashtag – A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference.

hi5 – hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.

HootSuite – HootSuite is a web-based Twitter client. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.

HTML – HyperText Markup Language (HTML) is a programing language for web pages. Think of HTML as the brick-and-mortar of pages on the web — it provides content and structure while CSS supplies style. HTML has changed over the years and it is on the cusp of its next version: HTML5.

I

Inbound Marketing – Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Instant Messaging – Instant messaging (IM) is a form of real-time direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.

J

Joomla – Joomla is an content management system (CMS) which enables users to build websites and online applications.

K

Kyte – Kyte is an online and mobile video application that provides video hosting and stream for both recorded and live video feeds.

L

Lifecasting – Lifecasting is a continual broadcast of events in a person’s life through digital media. Typically, lifecasting is transmitted through the Internet and can involve wearable technology.

Like – A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the “Like” button as a quick way to show approval and share the message.

Link Building – Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.

LinkedIn – LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide

Lurker – A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.

M

Mashup – A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new peices of content by combining multiple online content sources.

MySpace – MySpace is a social networking website owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.

MyPunchbowl – MyPunchbowl.com is a social network that facilitates party planning and provides members with ideas, invitations, favors, gift registries, photo/video sharing, and more.

N

News Reader – A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.

Newsvine – Newsvine is a social news site similar to Digg in which users submit and vote for stories to be shared and read by other members of the community.

O

Opera – Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.

Orkut – Orkut is a social networking website that is owned and operated by Google. The website is named after its creator, Google employee Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil.

P

Pandora – Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.

Permalink – A permalink is an address or URL of a particular post within a blog or website.

Podcast – A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed..

Posterous – Posterous is a blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.

PostRank – PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.

Q

Qik – Qik is an online video streaming service that lets users to stream video live from their mobile phones to the web.

Quantcast – Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.

R

Real-Time Search – Real-time search is the method of indexing content being published online into search engine results with virtually no delay.

Reddit – Reddit is similar to Digg and Newsvine. It is a social news site that is built upon a community of users who share and comment on stories.

S

Scribd – Scribd turns document formats such as PDF, Word and PowerPoint into a web document for viewing and sharing online.

Search Engine Optimization – Search Engine Optimization is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.

Second Life – Second Life is an online virtual world developed by Linden Lab that was launched on June 23, 2003. Users are called “residents” and they interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade virtual property and services with one another, and travel throughout the world.

Seesmic – Seesmic is a popular desktop and mobile social application. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.

Sentiment – Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.

SlideShare – SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.

Skype – Skype is a free program that allows for text, audio and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.

Social Media – Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social Media Monitoring – Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.

StumbleUpon – Free web-browser extension which acts as an intelligent browsing tool for discovering and sharing web sites.

T

Tag Cloud – A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.

Technorati – Technorati is a popular blog search engine that also provides categories and authority rankings for blogs.

TweetDeck – TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.

Tweetup – A Tweetup is an organized or impromptu gathering of people that use Twitter.

Twitter – Twitter is a platform that allows users to share 140-character-long messages publicly. User can “follow” each other as a way of subscribing to each others’ messages. Additionally, users can use the @username command to direct a message towards another Twitter user.

Twitter Search – Twitter Search is a search engine operated by Twitter to search for Twitter messages and users in real-time.

Tumblr – Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.

TypePad – TypePad is a free and paid blogging platform similar to Blogger. It allows users to host and publish their own blogs.

U

Unconference – An unconference is a facilitated, participant-driven conference centered on a theme or purpose. The term “unconference” has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations.

USTREAM – USTREAM is a live interactive broadcast platform that enables anyone with an Internet connection and a camera to engage to stream video online.

URL – A URL is most popularly known as the “address” of a web page on the World Wide Web, e.g. http://www.example.com

V

Video Blog – A video blog is a blog the produces regular video content often around the same theme on a daily or weekly basis. An example of a successful video blog is Wine Library TV.

Viddler – Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others.

Vimeo – Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.

Viral Marketing – Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.

W

Web Analytics – Web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage.

Webinar – A webinar is used to conduct live meetings, training, or presentations via the Internet.

Widget – A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box.

Wiki – A wiki is a website that allows the easy creation and editing of any number of interlinked web pages via a web browser, allowing for collaboration between users.

Wikipedia – Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 15 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.

WordPress – WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs.

X

Y

Yammer – Yammer is a business communication tool that operates as an internal Twitter-like messaging system for employees within an organization. It is used to provide real-time communication and reduce the need for e-mail.

Yelp – Yelp is a social network and local search website that provides users with a platform to review, rate and discuss local businesses. Over 31 million people access Yelp’s website each month, putting it in the top 150 U.S. Internet websites.

YouTube – YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. YouTube is the largest video sharing site in the world.

Z

Zoho – Zoho is a suite of online web applications geared towards business productivity and collaboration.

Zooomr – Zooomr is a online photo sharing service similar to Flickr.

The loyalty of a single email contact is stronger than any social media follower (unless Oprah followers you) because users are not only opting in, but providing you personal data that they might not submit elsewhere. Typically, the exchange is a name and an email address for access to free material, and a possible lead for the company. I’ve been noticing that despite the advent of social networking, 71% of marketers believe that email will be more important this year. Email, if done right, is targeted, personal, and directs subscribers to other websites, including your own. You’ve also noticed that when someone sends you a Facebook message or adds you as a contact on LinkedIn, you still receive email notifications.

The following is a guest post by Leslie Mann, a real estate agent with Hallmark Sotheby’s International Realty of Hopkinton, MA and the real estate blogger for the MetroWest Daily News.

Most real estate agents have a social media presence, but are they really giving home buyers and sellers want they crave? Buying or selling a home is an important financial–and emotional– decision. Most people are full of questions when they undertake this endeavor.

They want more than someone who’s just experienced in the industry. They want someone who will protect their interests and help them navigate the complexities of real estate. It is important that the agent they choose is someone they’ll feel confident having by their side throughout the process.

That’s where social media comes in. If applied correctly, it can be a great way to open a dialog, share advice, and begin to forge a relationship.

Here is a handy list of social media dos and don’ts for real estate agents.

Do

• Invite buyers in – Home buyers want to know the good, bad, and ugly of each town they’re considering moving to. Yet most real estate blogs simply give buyers basic demographic statistics and perhaps some flowery language about the area. Give potential clients a far richer understanding of the markets you serve, letting them know the pros and cons of each area. Be honest and forthcoming with a wealth of information and opinions. Let them know why you chose where you live and they’re more apt to turn to you for advice.

• Be yourself - I’ve heard of many realtors who pay a ghost writer to write their blogs, yet this approach has its shortcomings. The copy simply doesn’t ring true; it fails to give clients a sense of who you really are. Studies show that consumers want to make a personal connection with those they do business with. Let your personality shine through. It’s a great way to open a dialog with a client, before they ever pick up the phone.

• Take advantage of controversy - Some of the most trying days as a real estate agent prove to be great lessons we can share with our clients. Tell readers about common real estate pitfalls to help them have a smoother home buying/selling experience.

• Chat - Home buyers today expect instant response to questions, day or night. Use a free widget like Meebo to allow home buyers to initiate a chat session with you, right from your blog.

• Respond to comments, good and bad – Respond promptly and courteously to engage readers who post comments on your social media sites. One caveat: Don’t feel compelled to respond to those who post abusive comments. The social media space does lure its share of online bullies. Resist the temptation to get into battle with them, instead help to solve their problem.

Don’t

• Shout about your home listings - It’s fine to let people know about the homes you’re marketing, but don’t make that the primary topic of your interactions. Think about common questions home buyers and sellers ask you, and turn these into posts. Provide valuable content and you’ll keep people coming back.

• Forget video - It’s tempting to skip this expense, but online video is an important element of home marketing. If well done, video creates an emotional connection with buyers—and improves search engine optimization. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research.

• Assume you’re only connecting with first time buyers - The fastest growing Facebook demographic is women over 55. At last count, there were already nearly 30 million U.S. users ages 35-54 and more than nine million U.S. users age 55 and older on Facebook. It’s a great place to engage “fans” and learn what they’re looking for from their agent.

• Talk to yourself - Social media is more about listening than about talking. Pay attention to what people are saying about you and your brand. Solicit and gather feedback through informal polls or via free services like TweetBeep or Google Alerts.

• Ignore your existing clients - Invite your previous buyers and sellers to join your social networks. This way, your sites becomes richer communities of shared experiences and objective advice from those who recently completely the home buying/selling journey. These contributors may prove themselves to be your strongest advocates.

Information Super Highway Search Strategies

1. business use blogs thinking that they will gain numerous subscribers. They assume that their blogs are going to attract many visitors who will comment and subscribe (or RSS) to their blogs, this does not happen often. Most people do not subscribe to any blogs. The chances of your blog aquiring many repeating visitors and subscriptions are extremely slim. It\’s possible, but not probable and should not be the main goal.

You can drive traffic through your blog in three main ways; through:

1. Direct traffic, which can be obtained by people who are subscribing, typing your url and/or navigating directly to your blog.
2. Referring sites, or when people link to your blog because they enjoy your material.
3. Search, the largest area of success, which occurs when someone finds your blog through the use of a search engine.

As a marketer, you need to consider what aspect of this we can really control.
Direct navigation and referring sites cannot be controlled.
You can write great content and hope that people navigate to it, subscribe, and link to you, but you cannot make it happen. Search, on the other hand, is directly under your control.
There are rules that have to do with content, volume, and specificity that you can use to allow you to make your search results expand.

• Titles
  The most important piece of writing you\’ll do on any given page is your title page.
  Search engines consider your page title to be very indicative of what can be found on your page.
  Avoid weak, journalistic titles and focus on the keyword phrase that you are trying to target.
  Have many blogs, all specifically titled to the right keyword phrase.
  You stand a much better chance of explaining to the search engines and the searcher what this page is about.

  For example, http://www.lydiasuniforms.com/ has about 50 blogs that target specific keywords around people who are shopping for uniforms.
  If you search for \”stylish medical scrubs\” they are the first organic result and you observe the title is identical to your search \”stylish medical scrubs\”.
  By titling your blog with the keywords you are targeting, your chances of ranking high are multiplied.

• Keywords
  Think about the words people might use to find you and write those words in your copy; you willll get more traffic and more leads, but most importantly, more sales.
  Think about what people will type inn their search engines and talk about that.
  You should aim most of your focus to what is in the mind of the customers and how you should be using it to promote your blog.

  Let\’s use the term \”toaster\” as an example.
  The aim of buying a new toster has resulted to 3 million online searches a month.
  There are 200 different terms: anything from chrome toaster to antique toaster, and if you want to be the toaster expert and drive the traffic you need, use those terms.
  Only 200 different terms drive 3 million searches.

• Keyword ratios
  Experts agree that the keywords should be found in 7-10% of the information.
  As you are writing your content, you want to make sure you are not just stuffing keywords.
  The trick is to write keywords and still produce information that makes sense.
• Recency/Frequency
  New blogs should be posted as often as possible.
  In a blog, there is no such thing as too much content.
  Take into consideration that 80-95% of blog visitors are first time visitors.
  First time visitors will not know what you have posted in previous occasions, they will only see your recent posts.
  Also, the less competitive terms you are marketing, the less you have to write.
  However, if you are competing with 200,000-2 million pages, you should write everyday.
  Some organizations have their employees assist them in posting blogs daily.
  With the assistance of employees, online marketing goals can be reached.
• Links
  It has been proven that people are a lot more likely to link to a blog that they are to a website.
  Website are impersonal. Blogs, on the other hand, tell stories, share ideas, and seem more human.
  Linking is not as crucial as it used to be, but when linking you must be aware to who you are linking to and who is linking to you.  If you are linking to spammers or spammers are linking to you, search engines are going to associate you with those bad sites. Creating good content is the best way to get links.
• Blog volume
  The ideal situation would be to have as many blogs as you can manage with as much content that you can post to attract more traffic.
• Relevance
  http://www.brownies.com/ has a catalog and an online business store.
  They have created about 50 blogs, all with different titles such as Chocolate Brownie, Mail Order Brownie, etc.
  This company has their employees enter content about quality, shipping, customer reactions, post images of their warehouses, and more.
  This allows the blog to achieve high ratings in searches.
  The company receives several comments from customers, who are asked by employees to post their experiences and submit content.
  You should be familiar with the people you make business with, and that can be accomplished through blogging.
  Many people believe that if they were to host a social network, people would come.
  Therefore, if they were to build a blog, they will get comments, subscribers, and regular visitors.
  This, however, is false and is not likely to occur.
  Although, if you provide customers with happy, pleasant experiences and encourage them to visit and comment your blogs, they will assist in providing you with good content.