Marketing Tips

Marketing gives your promotional efforts a purpose.

What’s a QR bar code?

This unique bar code on the right of the (known as a QR code) lets customers – and potential customers – instantly learn more about a business, by visiting a mobile version of the Orange Snowman’s Place Page on any supported phone. Here’s more on how it works and what you can do with it:

  1. Make sure your phone can scan a QR code with its camera, either with an application that you download or via software that’s already installed on your phone. To find out what application to use for your phone, we recommend doing a Google search for the model of your phone along with “QR reader”.
  2. When you see a QR code, use your phone’s application to scan it. If you’re scanning a QR code on one of the window decals that we’ve sent to thousands of U.S. businesses, you’ll quickly be taken to that business’ mobile Place Page on Google, where you can:
    • Read reviews to see what other users think about the business
    • Find an offer that the business has posted to their Place Page
    • Star the business to remember to check it out later, or to remember to visit again
    • Leave a review right after you leave the business. What’s a better time to write what you think, than when you’ve just visited?

Qr Code Generators: business cards

This is my Business Card:

This information is included in this code

Federico Sandoval
Orange Snowman
772-497-6696
theorangesnowman@gmail.com
1320 federal hwy, Stuart, FL
http://orangesnowman.com/

Website Design Portfolio Sampler

Best Places for a Designer to Post an Online Portfolio

When you post an online portfolio, your audience includes both potential clients and employers. You can post your online portfolio at some of the recommended sites below to give your work the best visibility possible.

Also realize, nothing is really free and to get exposure on some of the better sites below you will have to pay. The good news is that “most” are fairly reasonable. And some may fit your eye/style better than others. You will be able to find this out very quickly by checking out the sites.

Here is a list of the top portfolio websites to consider:

Carbonmade – This is a very cool (looking) free site that gives you a lot of freedom to create a portfolio that represents you and your body of work. Reasonable upgrades available.

Creative Shake – Creative Shake, formerly portfolios.com, was established in 1995 as the first comprehensive online resource showcasing creative talent.

Coroflot – This site offers a job board, numerous resources for designers looking for work and portfolio options that are very impressive. There’s also a blog for designers to connect and communicate.

Foliolink – Is a website building tool designed specifically for artists and designers. They offer features that are unique to an artist including a Gallery slideshow and image search. They offer a free trial.

Impactfolios – This site is another website designed to help artists create their own online portfolio website. They offer a free trial.

Creative Hotlist – Communication Arts has a website that allows you to post your portfolio online. Nice, simple interface.

Designers Toolbox – This site says “Effortless Design Portfolios” – hey, sounds good to me! I like this site so I am biased, I guess.

Qfolio – Pros: Qfolio can make you look like a budding design star AND they can handle multimedia. Cons: Under order it says: “Call for a free (no obligation) Quote and consultation with one of our designers” – now who wants to do that?!

Big Black Bag – Site description: “The quick & easy way to create, maintain & control your own online portfolio website with no coding” – well, I hope they weren’t going to make me code anything. Under the pricing tab they have a nice comparison chart.

FolioSnap – Very robust site with an excellent set of features. Check out their sample gallery. Also a good range of pricing plans.

Answers to 6 FAQ's about Social Media Marketing

  1. For a novice launching a Facebook page for their organization, do you have any advice on how to get people to “Like” you? The most effective way to accumulate Facebook “Likes” is by triggering some form of positive interaction. For instance, you can do that by creating a separate Facebook tab that features a compelling offer (e.g. a free ebook, training session, consultation) and sending it to people who “Like” you. Or consider launching a contest in which a post on your Facebook page could lead to an award. (HINT: In order to post on a company wall, you will have to “like” it.)
  2. Can social media be anti-social? Non-social? Too-social? One can demonstrate antisocial behavior on social media in the very same way one can be antisocial on a crowded bus. This behavior would include talking about yourself or being negative in your posts and updates. It could also mean dismissing established social media etiquette or inability to maintain long-term relationships. On the bright side, we believe one can never be too social on social media.
  3. What tools do you use in tracking specific metrics from social media networks? There are a bunch of paid tools, such as Trendrr and Radian6, which you can use to measure engagement and track buzz around your brand. HubSpot also offers a social media monitoring platform as part of our marketing automation software. But if you are looking for a quick and easy way to evaluate your social media influence for free, try out Twitter Grader.
  4. Should we create a landing page tab on Facebook? Definitely create a landing page tab on your Facebook page, if you haven’t done so already. Use this piece of online real estate to call people to action the way you would on your site. Consider featuring special offers and exclusive deals on it. Make sure your Facebook page conveys a message that people want to be associated with in order to increase your reach and following.
  5. What is the best way to engage influencers? Start by researching your industry for the thought leaders you want to be connected with. As Dan shared during his webinar, usually a gesture as simple as showing attention to these influencers is strong enough to get the relationship going. You can do that by either addressing them directly on social networks or mentioning them in a blog post or a video. The chances are they will notice you and respond positively.
  6. When using social networking tools, you should be personable, but not tweet about yourself. How do you reconcile the two? If you are going to create a message that spreads, Dan noted, stop talking about yourself. Yet you shouldn’t lose your personality and stop sharing curious facts about your hobbies and passions. Revealing a newsworthy piece of data about your favorite beer or music band, for instance, is not the same as sharing that you are going to bed or brushing your teeth.

via Answered: 6 Frequent Questions about Social Media Marketing.

What is SEO Search Engine Otpimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

What is SERM?

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed. This is further explained in this front page article in the Washington Post.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
Social networking giant Facebook has been known to practice this form of reputation management. When they released their Polls service in Spring 2007, the popular blog TechCrunch found that it could not use competitors’ names in Polls. Due largely to TechCrunch’s authority in Google’s algorithms, its post ranked for Facebook polls. A Facebook rep joined the comments, explained the situation and that the bugs in the old code had been updated so that it was now possible.
Also until social sites like Facebook allow Google to fully spider their site then they won’t really have a massive effect on reputation management results in the search engine. The only way to take advantage of such site is to make sure you make your pages public.

It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first rather than the company website.

Hutchinson Island, FL, Web Site Design

Hutchinson Island, FloridaHutchinson Island is a barrier island on the coast of Martin and St. Lucie counties, Florida. The southern one-third of Hutchinson Island is in Martin County while the northern two-thirds is in St. Lucie County. It is bounded on the east by the Atlantic Ocean, on the south by the St. Lucie Inlet, on the west by the Indian River, and on the north by the Fort Pierce Inlet, which separates it from what is known in St Lucie County as North Hutchinson Island, or sometimes “North Beach.” North Hutchinson Island extends into Indian River County, but it is rarely called that north of the county line. In fact the Indian River county portion which extends to the Sebastian Inlet is usually called Orchid Island, although it is not a separate island.

The Martin County portion of the island is all unincorporated. Its southern part, which is sometimes called Stuart Beach, receives its mail from Stuart Zip Code 34996, while the northern part receives its mail from Jensen Beach Zip Code 34957. Martin County has successfully limited buildings on the island to four stories and thus has no highrise or midrise buildings, unlike St. Lucie County to the north. The closest incorporated places to the Martin County portion are the towns of Ocean Breeze Park and Sewall’s Point. The city of Stuart is west of Sewall’s Point.

Points of interest

  • The House of Refuge is a National Historic Site located on S.E. MacArthur Boulevard near the southern end of the island.
  • The Elliott Museum is on N.E. Ocean Boulevard.
  • The Florida Oceanographic Coastal Center is across the road from the Elliott Museum.

Sailfish Point

Sailfish Point is a luxury residential community located on the southern tip of Hutchinson Island. The community is resort-style with a Jack Nicklaus golf course, marina & yacht club, oceanfront clubhouse, fitness complex and spa. Residences at Sailfish Point are offered in single family estate homes, condominiums, villas and townhomes. There is still land available for development as well.

The St. Lucie County portion of the island consists of three parts as follows:

Hutchinson Island South C.D.P.

The southern part of the St. Lucie County portion comprises the Hutchinson Island South Census Designated Place, but that name is rarely used by residents, who receive their mail from Jensen Beach Zip Code 34957. The Jensen Beach post office has a postal contract substation known as Hutchinson Beach located at 11007 South Ocean Drive, but it offers only post office boxes and counter services.

The ocean front is lined with mid-rise luxury condominium apartment buildings with a few hotels or motels mixed in. On the Indian River side there is a mix of single family homes, duplexes and mobile home or travel trailer communities, the largest of which is Nettles Island, where the county building codes have allowed what started as travel trailer lots to be used for site-built homes.

St. Lucie Nuclear Power Plant

In the middle of the St. Lucie County portion is the large St. Lucie Nuclear Power Plant., which runs from ocean to river.

City of Fort Pierce section

Most of the area north of the power plant is in the Fort Pierce city limits and is locally called “Fort Pierce Beach” or sometimes “South Beach,” not to be confused with the area of Miami Beach by the same name or with the C.D.P. in Indian River County called South Beach, Florida.

The main north-south highway on the island is State Road A1A which enters the island several miles north of the St. Lucie Inlet at Stuart Beach via the Ernest Lyons Bridge across the Indian River from Sewall’s Point. A1A exits the island via the South Bridge in Fort Pierce. In Martin County, A1A is known as Northeast (or N.E.) Ocean Boulevard based on that county’s naming system, while in St. Lucie County, A1A is known as South (or S.) Ocean Drive from the Martin County line north to the Fort Pierce Inlet, based on that county’s naming system. At the Fort Pierce Inlet, A1A turns west onto Seaway Drive for the short distance to the South Bridge.

Stuart Air Show 2010 A Social Media Event

The Stuart Air Show is in town and every year it becomes a media event. This year more than ever I see it as a social media event. Facebook pages, twitter, everyone in Stuart is using the new media to be part of this event. This post is a good example of how a company can ride the publicity wave of an event and expose itself to thousands of people without buying an ad in the yellow pages.  See all the pictures in our Flickr Account

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Las Vegas BlogWorld New Media Expo 2010

Social Media Business Summit, presented by BlogWorld & New Media Expo, is the world’s largest Social Media business conference. It’s an exclusive 3-Day track, presented by social media thought leaders and corporate pro’s, empowering business blogging company’s like Orange Snowman with the tools to use social media to gain exposure, engage with quality customers and help them grow their business!  Get the “Blueprints for Business at the Speed of NOW” from Amber Naslund of Radian6, master “Digital Crisis Communications” with Scott Monty of Ford and much more…Orange Snowman can help your online strategy by attending events like the BlogWorld’s Social Media Business Summit! Whether you are a small business looking to develop a social media marketing plan, or a corporate marketer needing tips for taking your online marketing strategies to a new level, Orange Snowman can help you reach your goals!




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