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Web Site Design for Online T-Shirt Design Co. in PSL, FL

Forever Cool ’46-’64 is the best place for great T-shirts, baseball caps and decals for the Baby Boomer in your life.  Shop for Mom, Dad, Grandmom and Grandpop, friends and family, those “mature” or “senior” folks who are members of the Baby Boomer Generation.  And don’t forget to pick up something for yourself!

If you were born between 1946 and 1964, you’re a member of the Baby Boomer Generation, the generation that changed the world.  We’re bringing back those cherished memories of the Baby Boomer Years of the 1950?s, 1960?s and 1970?s, the days of our youth, when we were too cool for school.  Through the years, we’ve remained cool, and we intend to stay cool forever.   Our T-shirts and baseball caps make wonderful gifts for the baby boomers in your life:  your spouse, an older brother, your best friend, a parent . . . maybe a grandparent.  And don’t forget to pick up something for yourself!  We invite you to spend stroll down memory lane with us:  read our blogs, take part in the surveys, and enjoy your visit to Forever Cool ’46-’64.   And, most of all, stay cool!

Federico, your creativity and attention to detail have really paid off. You’ve made ForeverCool4664 a fabulous website for baby boomers. You’re always thinking and never settle for plain old ordinary. Thanks so much, Orange Snowman! Mimi & Nina


google results: for baby boomer t-shirts


google results: for baby boomer gifts


If you need a website that is beautiful and also findable in the search engines, you have to contact The Orange Snowman, websites made fresh! 772-497-6696

Organic SEO Success Story Medical Malpractice Attorney PSL

The Sinclair Law Offices are in the first page of Google! Representing victims of hospital and medical malpractice and their families on the Treasure Coast, St. Lucie, Martin, Indian River, Okeechobee Counties and throughout Florida.


Federico brought my website into the 21st century.  His design and optimization have resulted in an unbelievable increase in client inquiries.  He’s magical.


Web Site Design Showcase:

Orange Snowman is proud to launch Hope you like the name! Dr. Willis is a first class dentist in Stuart, FL. We are looking forward to seeing his site in the very top of Google. The search terms we are targetting:


If you need a website that get’s the phone to ring, give us a call 772-487-6696

Search Engine Optimization SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

via Search engine optimization – Wikipedia, the free encyclopedia.

Organic SEO Success Story: Eco-Electric

Orange Snowman has helped Eco-Electric, Stuart Florida Electricians get the top results of the search engines. Usually if we don’t hear back from the client, it means that everything is fine.

This is a special occasion for our own client wrote us a review:

Numbers speaks volumes
Today, if you sit at your keyboard and type in a search like:
“Electricians in Stuart” “Landscape lighting design”
Or just about any combination of the above ECO Electric comes up #1 on about 75% of the searches
and #2 25% of the time
I just recently completed an $8K kitchen renovation
Where did they find ECO – The WEB
Monday I looked at another $7K -10K project at a Yacht club
Where did they find me – The WEB
Just recently I landed a new Customer, it’s a large Rehab facility for whom I am performing contract labor.
How did they find me – NO not The WEB but a Referral.
Why did they chose me, they learned all about my experiences & my knowledge of the industry
How? From The WEB
Federico, thank you for doing a Marvelous job!
Bob Mazzarella


SEO Success Story: Bookkeeping Services, Stuart FL

Google agrees with the Orange Snowman, Book Worms a bookkeeping service located in Stuart FL, is the most important website in that particular search. #1 in Stuart, that’s a great first step, we will continue our marketing efforts. We want to see our client #1 in PSL, Palm CIty, Hobe Sound, and many other nearby towns & cities. Our goal, to get Shirley Walker with lots of relevant leads and all the work she could ever want. We highly recommend Shirley to all our friends and family. For Affordable bookkeeping Service in Stuart FL give Book Worms and Shirley a call 772-260-0673.


See the results as of 11/23/2010. Orange Snowman designed the site and did the SEO writing


What is Black Hat SEO?

In recent years, the terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics such as spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service, whereas white hat methods are generally approved by the search engines.

White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.

Reletad Black Hat Terms:

  • Spamdexing
  • Cloaking
  • Cookie stuffing
  • Doorway page
  • Google bomb
  • Keyword stuffing
  • Link farm
  • Link flooding
  • Page hijacking
  • Parasite hosting
  • Referrer spam
  • Scraper site
  • Spam blog
  • Spam in blog
  • Spam mass
  • Sping
  • Traffic Power
  • URL redirection
  • White or black hat

How To Avoid SEO Snake Oil

By John Carroll

Let’s face it: SEO is complicated. It involves hundreds of variables and is a continual process of adjustments and building authority over time. It requires experience, deliberate decision-making and a fine mixture of art, science, and research. In addition, proper SEO is not cheap and, perhaps the worse part, it’s hard to know if an SEO provider is actually doing their job.

The good news is with the right provider, SEO can be possibly the most powerful marketing venue for your business. It can drive viable customers and gain online exposure that can’t be attained through any other marketing outlet.

The bad news is if you choose the wrong SEO provider, it can be an exercise in futility; costing your company wasted time, effort, and
marketing dollars. Your company can be misled for years while your competitors are incorporating an effective plan and converting
customers you could have captured.

For the SEO professional, it is pretty easy to spot the vendors of a counterfeit service, but through the eyes of a typical business, all
providers are often blurred together. The result is unqualified SEO providers lose business, businesses lose customers, and the term SEO becomes a questionable service. My goal in this article is to help equip you to make the right decision for your SEO needs. The following 5 items are common tactics often used by less-than-qualified SEO

    The reality is even the most seasoned SEO expert does not know what it will take to rank a website with Google, Yahoo, and Bing. The magic recipe is not public and is different with each search engine. The Only assurance worthy of consideration is one that is performance based. For example, if a company states, “if you are not top page ranked within 6 months for a viable keyword phrase, they will continue working for free until you are ranked”, it’s a promise worth merit.
    Did you know there are several places you can be listed on the top page of Google, Yahoo and Bing? There is the maps section, Sponsored Listing section (or PPC), and then organic positioning. Organic positioning is what most businesses think of when they want an SEO service (the area that fills up most of the screen on the left of a search results page).
    This tactic plays on the customer’s desire for instant gratification. Ranking a website organically takes time. If anyone is telling you they can rank your website in 30 days or less, he should be eliminated as a viable solution. The reality is organic SEO takes months of work and adjustments.
    This technique is almost impossible to detect. This involves an SEO provider choosing ineffective keyword phrases that sound good, but produce little-to-no traffic. They choose ineffective keywords because they are non-competitive and easy to rank. About the only way to not fall prey to this tactic is to have multiple SEO providers perform a keyword research, then compare the data. Otherwise, you could be on the top page of Google for worthless keyword phrases. It will look good, but mean very little. I can remember talking to a subcontractor about their SEO services. My contact rattled off 10-20 keywords they were ranked for on the top page of Google. After I got off the phone, I ran a quick analysis to find the keyword phrases they gave. Each produced little-to-no traffic, were not competitive and were easy to get ranked. They were marketing themselves as an SEO provider.
    It is critical to track lead sources and compare with any reports given by an SEO firm. Tracking reports are easy to embellish. Of course, this is more to assure that the keywords you’ve been ranked for are effective. But investigate your SEO campaign as much as possible.


Unethical techniques by SEO providers have generated a backlash. Many claim the entire industry is “snake oil”. I can’t blame them given how frustrated I have been trying to educate others and address this issue. Unfortunately within any profession, there will be authentic professionals and less-than-qualified alternatives.

The less-than-qualified alternatives will thrive because sensationalism and over-promises sell.

The reality of Internet Marketing, although exciting, can’t compete on the surface with false promises of quick ranking, unrealistic guarantees, and cheap pricing. It is worth the time for you to make sure you have the right provider on your team.

What is SMO?

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.
There are two categories of SMO/Social SEO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimisation (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.

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