Archive for the ‘Organic SEO Search Engine Optimization’ Category

If you are looking for the right design team to help develop your internet marketing presence, you can count on Port St. Lucie’s own web site design company, Orange Snowman. Designing an appealing and profitable web site design presence is a necessity in today’s marketing.  At Orange Snowman it’s our goal to take the pressure off our Port St. Lucie clients when the time comes to develop their web design presence. Our goal is to gain clients for life through integrity, honesty and good design!

We value our Port St. Lucie clients and treat their business’ web presence very professionally. Our Port St. Lucie clients expect from us for the best web site designs and promotional services in St. Lucie County and the city of Fort Pierce, Florida.

Our Port St. Lucie clients, expect web site designers to be honest, reliable and knowledgeable internet marketing professionals that will get your web design done right and stand behind their search engine optimization efforts. At Orange Snowman, our web developers and web designers are engaged in continuing internet marketing design education. We employ an creative internet team of web site designers and web site developers and we truly take pride in our advanced knowledge of the internet web design and e-commerce. We provide St. Lucie County FL, and the city of Port St. Lucie and Fort Pierce with superior web site design customer service.

Let Orange Snowman earn your design loyalty and trust in Port St. Lucie, Florida. Our web site design studio provides the full range of internet technology necessary to keep your web site design on the cutting edge of online publish technology. Our web site developers and designers have the talent, experience and modern equipment required to provide custom solutions to your internet presence needs in Port St. Lucie, FL.

To our Port St. Lucie customers, web site design is similar to traditional print publishing. Every web site design is an information display container and every web page is like the page in a book. However, web site design uses a framework based on digital code and internet display technology to construct and maintain an environment to distribute information in the world wide web. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly design complex method to support communication in Port St. Lucie Florida.

For the typical Port St. Lucie web site, the basic aspects of design are:

• content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with, in our case Port St. Lucie, Florida
• design usability: the site should be user-friendly, with the interface and navigation simple and reliable
• appearance: the graphics and text should include a single style that flows throughout, to show consistency. The design should be professional, appealing and relevant to Port St. Lucie users
• visibility: the site must also be easy to find via most, if not all, major search engines and local Port St. Lucie advertisement media

FROM: Yvonne A Jones

Re: Business Blogging

Most internet marketers agree that blogging is an important part of their marketing strategy.  The difference in the approach lies between those who are in favor of promoting Article Marketing as the premium method and those who regard blogging as the foremost method.  Personally, I regard them as very important, if not equally important, aspects of my marketing strategy.

I created my first blog in December 2008 and started posting to it on a regular basis.  Initially my posts were directed to home-based and small business owners as well as clients interested in skin care and cosmetics.  One of the first training classes I attended quickly made me realize that I would better serve my readers by separating the topics as, for example, a male business owner would not want to have to sift through articles dealing with skin care and make-up to find posts with business topics.

I’ve found that blogging allows you to interact with your target audience and allows you to build credibility.  I’ve had many comments that readers like my style of writing and through my writing I am able to build up that know, like and trust factor.  While article marketing is an essential strategy, because blogging is done on a more informal basis, I am able to connect more with my readers.  In addition, while I still find writing short posts a challenge, this is an advantage of blogging, you can write short, concise posts. The great thing is that with small changes I can turn my posts into articles for submission to Ezinearticles.com.

Like any other strategy there is a purpose to my blogging.  One of the key purposes is to build my targeted list and so I created an Opt-in Box on my blog and would encourage anyone who has a blog to do this.  In exchange for your readers’ name and e-mail address you must give something, and I currently give away an MP3 recording of a short teleseminar and a Report.

Through online live trainings I’ve learned of the value of doing keyword search before deciding on the exact title, adding keywords and keyword phrases within the each post and the importance of relevancy and consistency.  Personal strategies I implement for more visibility include commenting on other well-known bloggers website, having my posts automatically tweeted on Twitter and fed to Facebook.  I’m also a member of different Forums and I post my blogs there as well.  All of these help to position me as an expert, but also help to develop relationships.

Another goal of blogging is to make money.  As you build your list, connect with them, and continue to provide valuable content, when you have a product to sell they are more likely to purchase from you because they would already know who you are and that they can trust you to recommend something of value to them.

I do not pretend to be a total expert on blogging, because there are well-known marketers whom I’m mentored by and whom I consider to be experts in blogging, but I make learning a constant part of my activities and work on keeping abreast of the steps that can made your blog become more visible and almost viral, like RSS feeds, social bookmarketing strategies like Digg, Stumble Upon, etc. There are also Blog Directories that blogs can be submitted to for more visibility.

Web hosting is a service that allows websites access to the World Wide Web. Not all web hosting services are the same, just like cell phone plans hosting services vary in quality and reliability. Why Orange Snowman?

• We monitor your site for performance, should you need more broadband or memory, our server let’s us know automatically and we fix the problem before it happens
• Hosting with us give you access to member’s only section with tutorials that will teach you how to make the most of your site. These tutorials get revised as our software gets upgraded
• Your website/blog is built with applications that are constantly being updated. Some of those updates are very critical, others are not important. We will keep track of all necessary updates and we will update your site only after creating a full backup
• Should you need help with your web site or blog we are one phone call away, no more waiting 10 minutes on the phone to speak with a customer service rep in Bombay India (nothing wrong with Bombay India, but it\’s better to talk to a local)

We recommend that your domain is registered for more than one year.

Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site. If you let the name of your site expire you will not be able to see your website/blog. This has nothing to do with hosting or the correct functioning of your site.

WARNING: if your domain name has reached its expiration date, systems deactivate your domain and you will no longer be able to manage it. However you can still renew it during a grace period (20 days). After this period has expired, we cannot warranty the ability to renew a domain name. After the renewal grace period your domain will be deleted, or you may have bid against other people who want your name! However you may still be able to re-activate it for an extra fee (the domain name reactivation fee).

We strongly encourage you to renew your domain name well before its expiration date as once the expiration date has passed there is no warranty that you will be able to recover your domain name.

If you do not wish to renew your domain name, then simply ignore our reminders and it will automatically expire. There will be no further charges to you and/or obligations on your part.

A well designed postcard with a tantalizing offer, mailed to the right audience, will generate results.

Why a Postcard?
Direct mailing postcard marketing is one of a most powerful marketing tools. They are inexpensive to mail and, because there is no envelope to open, people read your postcard right away.
for example:
you decide to go into the tanning business in Ft. lauderdale, you\’re on a \”shoestring\” budget and are not sure how to best promote your Grand Opening. What are your options? You could use local cable TV, radio, or newspaper advertising. That\’s what the other tanning salon owners do. If not careful, these options can rapidly waste much of your promotional dollars by pouring your information on people who aren\’t qualified prospects. Local businesses such as tanning salons, dry cleaners, gift shops, restaurants, dentists, and chiropractors, usually get their customers, patients and clients from a 5-mile radius. That\’s their market, your best bet is to send a few thousand postcards your most likely customers, people who live near bye.

1. Mailing List- target your audience

Your best audience happens to be the people or businesses that have already purchased from you. Now they know that you\’ve got a good product or service and perhaps they need \’more\’ of whatever you\’ve got. Remind them by mailing to them monthly which takes all the work out of staying in touch with your customer base. If it\’s lead generation you seek, you need to properly identify your audience. Is it consumers? Or do you sell to other businesses?

Consumers

What kind of consumer do you sell to? Let\’s narrow this down. For example: women aged 25-45 who make an annual salary of $40,000 or more and own their own home.

Do they live in a certain area? A good way to figure this out, if you\’re not sure, is to go through your invoices, find your best customers and then survey them to find out all about them…

How old are they?

Where do they live?

What is their annual income?

Do they own their own home or do they rent?

You may want to survey as many as 100 of your customers in order to see the most common denominators. For instance, you may find that their incomes vary but they all fall between ages 25 and 45 or that they\’re all married or most are married. Get the picture? Let\’s find out exactly whom you\’re already selling to and then we\’ll find you a list of similar prospects to promote to!

Businesses

What type of business do you sell to? New businesses that just leased a new space? Or is it a particular SIC code (SIC stands for Standard Industry Classification; all businesses are assigned a universal code that identifies exactly what they do). Maybe you sell software to manufacturers. We can get you a list of manufacturers in a particular area and we can even narrow it down further. What precisely do most of your customer\’s manufacture? Furniture? Helicopters? Jewelry? We suggest that you go through your invoices, find your best customers and then survey them to find out all about them…

How large of a company are they?

How many employees do they have?

How long have they been in business?

We can even help you with this part. Give us your 5 best customers and we\’ll tell you what their SIC code is, what their gross volume is and how many employees they have. Then we can look for similar companies and you will be marketing to a better audience, a more likely to purchase audience! Call your sales rep. All our sales reps are very knowledgeable in this area and can help you a great deal. We want you to get the best possible results from your mailing and whom you mail to is of major importance!

2. Design & Copy Writing

We will personally interview you to understand what you want your card to communicate, then use our direct marketing expertise to create copy that makes people take action. You have your choice of images for your card: we can scan your images, pull from our vast image library or even take a custom digital image for you to create your memorable postcard.

How to write your postcard:
Postcards have an address side and a \”billboard\” side where your ad message goes. Start with a headline that states your main benefit. Follow that with a sub-heading. It is a sentence or two with more words that support your headline. Below your sub-heading, use bullets to list the features of your product or service. Relate each of the features to the benefit it provides. Also, include ways to easily contact and buy from you. Many postcards include a \”nudge.\” Next to your order information, give customers a time limit. Let them know how long the offer lasts or when they have to buy to get a special price. The address side of your postcard should have a phrase in bold that makes people want to turn the card over. A question works well.

3. Printing Services

We offer three different size postcards:

• 4.25 x 6\”
• 6 x 8.5\”
• 6 x 11\”

All three postcard sizes are printed full-color (4/1) on the highest quality 12 point coated high gloss UV coated paper. 6 x 11\” is the largest size the Postal Service will allow without a price increase in postage.