Website Re-Design Showcase: Tomb Stone City
- This was big project that landed on my lap. I received an e-mail asking for information about website re-design with emphasis in search engine optimization. How did Tomb Stone City learned about the Orange Snowman? From being in the top results of the search engines of course. So you see my friends in not just who you know but what you know. I have a friend in Jesus and Google!
Tombstonecity provides a full line of highly productive work holding products, designed to streamline the production process on VMC’s & HMC’s. This includes: tombstones, angle plates, sub plates, custom fixtures, modular vises, 5 axis vises.
The above picture shows the old design, we have pushed the aesthetics in the right direction and even though we are not changing design history, we are providing a clean efficient solution. Sometimes our clients don’t want too much change, we respect their feedback, they know their business better than we.
banner, flash | 
Leave a commentWeb Site Design Showcase: MyStuartDentist.com
Orange Snowman is proud to launch MyStuartDentist.com. Hope you like the name! Dr. Willis is a first class dentist in Stuart, FL. We are looking forward to seeing his site in the very top of Google. The search terms we are targetting:
- Family Dentist Stuart Florida
- Family Dentistry Stuart FL
- Cosmetic Dentistry, Stuart, FL
- Cosmetic Dentist, Stuart, FL
- Stuart Florida Dentist
If you need a website that get’s the phone to ring, give us a call 772-487-6696
Submit your content to the top social media sites
Publish Everywhere! Distribute your message to the web’s top social networks.
With Orange Snowman you can
- Boost Traffic, drive more visitors to your page
- Save time, publish to over 50 services, use our accounts, creating your own will take weeks
- Accelerate Rankings, generate more back links and improve search engine ranking
13 + 42+= 55!
Search Engine Optimization SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
via Search engine optimization – Wikipedia, the free encyclopedia.
Organic SEO Success Story: Eco-Electric
Orange Snowman has helped Eco-Electric, Stuart Florida Electricians get the top results of the search engines. Usually if we don’t hear back from the client, it means that everything is fine. 
This is a special occasion for our own client wrote us a review:
Today, if you sit at your keyboard and type in a search like:
“Electricians in Stuart” “Landscape lighting design”
Or just about any combination of the above ECO Electric comes up #1 on about 75% of the searches
I just recently completed an $8K kitchen renovation
Where did they find ECO – The WEB
Monday I looked at another $7K -10K project at a Yacht club
Where did they find me – The WEB
Just recently I landed a new Customer, it’s a large Rehab facility for whom I am performing contract labor.
How did they find me – NO not The WEB but a Referral.
Why did they chose me, they learned all about my experiences & my knowledge of the industry
How? From The WEB
Federico, thank you for doing a Marvelous job!
SEO Success Story: Bookkeeping Services, Stuart fl
Google agrees with the Orange Snowman, Book Worms a bookkeeping service located in Stuart FL, is the most important website in that particular search. #1 in Stuart, that’s a great first step, we will continue our marketing efforts. We want to see our client #1 in PSL, Palm CIty, Hobe Sound, and many other nearby towns & cities. Our goal, to get Shirley Walker with lots of relevant leads and all the work she could ever want. We highly recommend Shirley to all our friends and family. For Affordable bookkeeping Service in Stuart FL give Book Worms and Shirley a call 772-260-0673.
See the results as of 11/23/2010. Orange Snowman designed the site and did the SEO writing
How To Avoid SEO Snake Oil
By John Carroll
Let’s face it: SEO is complicated. It involves hundreds of variables and is a continual process of adjustments and building authority over time. It requires experience, deliberate decision-making and a fine mixture of art, science, and research. In addition, proper SEO is not cheap and, perhaps the worse part, it’s hard to know if an SEO provider is actually doing their job.
The good news is with the right provider, SEO can be possibly the most powerful marketing venue for your business. It can drive viable customers and gain online exposure that can’t be attained through any other marketing outlet.
The bad news is if you choose the wrong SEO provider, it can be an exercise in futility; costing your company wasted time, effort, and
marketing dollars. Your company can be misled for years while your competitors are incorporating an effective plan and converting
customers you could have captured.
For the SEO professional, it is pretty easy to spot the vendors of a counterfeit service, but through the eyes of a typical business, all
providers are often blurred together. The result is unqualified SEO providers lose business, businesses lose customers, and the term SEO becomes a questionable service. My goal in this article is to help equip you to make the right decision for your SEO needs. The following 5 items are common tactics often used by less-than-qualified SEO
providers.
- WATCH OUT FOR GUARANTEED RANKING:
The reality is even the most seasoned SEO expert does not know what it will take to rank a website with Google, Yahoo, and Bing. The magic recipe is not public and is different with each search engine. The Only assurance worthy of consideration is one that is performance based. For example, if a company states, “if you are not top page ranked within 6 months for a viable keyword phrase, they will continue working for free until you are ranked”, it’s a promise worth merit. - BAIT AND SWITCH:
Did you know there are several places you can be listed on the top page of Google, Yahoo and Bing? There is the maps section, Sponsored Listing section (or PPC), and then organic positioning. Organic positioning is what most businesses think of when they want an SEO service (the area that fills up most of the screen on the left of a search results page). - THIRTY DAYS OR LESS:
This tactic plays on the customer’s desire for instant gratification. Ranking a website organically takes time. If anyone is telling you they can rank your website in 30 days or less, he should be eliminated as a viable solution. The reality is organic SEO takes months of work and adjustments. - POOR KEYWORD SELECTIONS:
This technique is almost impossible to detect. This involves an SEO provider choosing ineffective keyword phrases that sound good, but produce little-to-no traffic. They choose ineffective keywords because they are non-competitive and easy to rank. About the only way to not fall prey to this tactic is to have multiple SEO providers perform a keyword research, then compare the data. Otherwise, you could be on the top page of Google for worthless keyword phrases. It will look good, but mean very little. I can remember talking to a subcontractor about their SEO services. My contact rattled off 10-20 keywords they were ranked for on the top page of Google. After I got off the phone, I ran a quick analysis to find the keyword phrases they gave. Each produced little-to-no traffic, were not competitive and were easy to get ranked. They were marketing themselves as an SEO provider. - THEY KNOW MOST BUSINESSES DON’T TRACK SALES:
It is critical to track lead sources and compare with any reports given by an SEO firm. Tracking reports are easy to embellish. Of course, this is more to assure that the keywords you’ve been ranked for are effective. But investigate your SEO campaign as much as possible.
CONCLUSION:
Unethical techniques by SEO providers have generated a backlash. Many claim the entire industry is “snake oil”. I can’t blame them given how frustrated I have been trying to educate others and address this issue. Unfortunately within any profession, there will be authentic professionals and less-than-qualified alternatives.
The less-than-qualified alternatives will thrive because sensationalism and over-promises sell.
The reality of Internet Marketing, although exciting, can’t compete on the surface with false promises of quick ranking, unrealistic guarantees, and cheap pricing. It is worth the time for you to make sure you have the right provider on your team.
Elements of good web design
According to reliable internet statistics, 1,000,000 new Web sites go live every day. If you want to compete in that traffic, you’d better hire Orange Snowman to design a site that visitors find easy to understand and intuitively navigate.
The elements of good web design
Basically, a few of the topics you’ll want to get familiar with to recognize good design include:
Fast loading pages – If your visitors grow impatient, they will abandon your site for another that delivers the goods quickly and easily. So, avoid design elements such as slow-to-load java applets, megabytes of Flash animation, or anything else that puts a drag on instant gratification.
Clean navigation – A map of your site that doesn’t change with each page means simply linking to major sections of your site that give visitors a clear focus on how to get around. Especially on your homepage, proper signposts signal to your audience that there will clear sailing up ahead.
Readable typefaces – This is no time to get creative. Stick to the tried and true typefaces such as Arial, Verdana and Times Roman – and be consistent. When it comes to size, follow the traditional newspaper format that features bigger type for headlines, and increasingly smaller type for subheads and content.
Color – Best bet? Focus on one color, along with a few others that complement it. Use color sparingly and appropriately.
Breathing room – Put enough space around your design elements, such as navigation, copy, and images. Be sure to break up content into readable chunks, and don’t be stingy with bullet points.
Web site design common mistakes
- Page Title is toot long
A page title is the text shown at the top of your browser window. It is also the title of a page as shown in Google search results. Page titles tell visitors what a page is about. Search engines and browsers may cut off your page title if it is too long. In most cases, it is good to keep your page title below 70 characters long. From a Search Engine Optimization (SEO) perspective, it is good to keep your page titles concise. If your page title is too long, it will dilute the importance of each term in the title. This might prevent you from ranking well on any of the words in your page title. To fix, come up with a concise but keyword-rich description of your page that is under 70 characters long. Make that your page title. - Meta Description is too long
Meta descriptions are important for drawing in visitors from search. The meta description is the text under a page title in search results. Like page titles, meta descriptions will get cut off and replaced by “…” if they are too long. to fix, come up with a meta description of your page that adds detail to your page title, but remains under 150 characters long. - The Page Title is not Targeting Realistic Keywords
A key factor in search engine ranking is how closely the title of a page matches the user’s search terms. The page title should not be written like an advertisement. Users are not likely to search for the “#1″ casino game publisher. Avoid unnecessary descriptive words like this, because users don’t actually search for them. Additionally, their company name should not be the start of their page title. The first few words in a page title are the most influential in search engine results. Your want people that don’t know about your brand to be able to find you, so using more genreal industry keywords is important. To fix, think about (or look at using analytics) the words that users might searching to find you. Adjust your page title to remain readable, but match these words more closely. - Page Keywords Are the Same in all pages
Each page on your website is a new opportunity to get found online. You don’t want to waste all these opportunities by reusing the same page titles or internal page keywords. Diversify your keywords. Think what each page has to offer uniquely, and target keywords based on that. - Domain Name Set to Expire Soon
Search engines favor websites that are not set to expire for a long time. Having your domain name registered for the next few years shows committment, and means your website is less likely to be spammy. - Images Have No ALT Text
Search engines do not “read” images. They scan primarily for text. Fortunately with the ALT tag, you can associate text with an image. ALT text does not have as much influence on the page keywords as actual text on the page, but is still worth having. Assign ALT text to a pictures whenever possible by adding something like the following to your HTML. - No CSS
Cascading Style Sheets (CSS) are not only a good way to ensure that your website has consistent design, they also help your SEO. Many websites still have layout-related information in their HTML. Since HTML is the language that search engines understand best, make sure your HTML is as concise as possisble. This ensures that search engines extract the most relevant keywords and other information from your pages. To fix, put your layout-related code into CSS, and take it out of your HTML. - Conversion Form Too Lengthy
Conversion forms are crucial for converting traffic into leads. However, more traffic will be willing to become a lead if your form is done right. Do they really need the address information for a person in addition to their email addresses? As a site visitor, I don’t understand this. Would they actually send me snail mail? I’ll bet they’re better off communicating with leads via email for now, and requesting a home address only when they need to deliver something to them. Limit the content of your forms to only the information you need. - Too little (or Too Much) Text
Search engines read text better than anything else. So, it’s important to have text on your web page. Knowing this, some people cram as much text as possible into a page. As a result, search engines then struggle to extract the relevant text. Make sure your page is readable and contains the keywords you are targeting. However, don’t add unimportant text just to have more of it. - Not Using Analytics
Even after you’ve created interesting content on your website, optimized, and converted traffic into leads, your work is not done! If you want your website to be all it can be, you should analyze your results, and refine your SEO strategy accordingly.
E-mail Campaigns
The loyalty of a single email contact is stronger than any social media follower (unless Oprah followers you) because users are not only opting in, but providing you personal data that they might not submit elsewhere. Typically, the exchange is a name and an email address for access to free material, and a possible lead for the company. I’ve been noticing that despite the advent of social networking, 71% of marketers believe that email will be more important this year. Email, if done right, is targeted, personal, and directs subscribers to other websites, including your own. You’ve also noticed that when someone sends you a Facebook message or adds you as a contact on LinkedIn, you still receive email notifications.
Youtube
Facebook
Twitter
GooglePlus