Southern Florida Farmed Animal Transition For both societal and environmental reasons, the dairy and meat industries are not as profitable as they once were. This
Our ideal customer is a value buyer Price is not the issue, they care about results. Value buyers have a sense of urgency and they
Dear Federico: I am techno-phobic, I will call rather than email you. I’ll be honest with you, the only reason I don’t have a rotary phone is because
You have no idea how many times I have heard the client say to me. “the client is always right!”, it’s a very popular maxim
The Customer is King To me “The Customer is King” is the right approach, even when the client tells me “The Designer Knows Best”, I
What are your customers seeing, feeling, and thinking? Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and
Etiquette For Designers Enhancing the relationships that you have with your clients doesn’t really take a lot. However, it doesn’t take a lot to damage
Many times I have clients that tell me, Federico “the designer knows what is best”. The thing is I am not the customer, I don’t
Lecture at the Black Box Theater. I have also been invited to talk about User Experience by Indian River State College, The American Advertising Federation
Dear Federico: As you know I am an existing customer. I am about to send you another emergency project (it had to be done last
Dear Federico: I may be part of a giant corporation, or maybe a small mom-and-pop shop, sharing responsibilities with a wife and or an astute
Dear Federico: I am curious about learning your design process, and I even willing to try some of your ideas. I could design this thing myself, I
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