Content Marketing

Content Marketing has to do with providing information online such as social media posting, blogs, e-books, slide shows, podcasts, videos, info-graphics and images. The mission of these marketing materials is to promote and stimulate an interest in service and products you offer. These efforts can are there promote and protect your brand through education and engagement content.

> stand out over your competition
> get personal recommendations

Content Marketing

Content Marketing has to do with providing information online such as social media posting, blogs, e-books, slide shows, podcasts, videos, info-graphics and images. The mission of these marketing materials is to promote and stimulate an interest in service and products you offer. These efforts can are there promote and protect your brand through education and engagement content.

1. Stand Out With Content Marketing 

You do a commendable job of taking the time to build a truly informative website together with completed social profiles. That is essential to your marketing success online but once your audience sees this what else do they look forward to? Where does the ongoing value emerge?

With consistently produced and distributed content, you provide ongoing value to your audience as well as to search engines. Google especially loves fresh, valuable and relevant content. With content, your website gets a big boost in search engine rankings. Your website cannot do without it.

2. Content Marketing is About Personal Recommendations

Most all Americans still get recommendations from friends or family before hiring a service or making a purchase. Now, more than ever word of mouth is the best form of advertising. Emails and social media do the talking these days. Over 65 percent of people say that they are likely to buy something recommended online by friends or family.

The lesson here is clear. Bring something to the table that is shareable and you have yourself a commodity. Your audience will appreciate good information and will share it which gives you repeat business. 

3. Content Marketing Makes You an Authority on The Subject

It is nice to tell your customers that you are there for them if they have any questions. It is even nicer if you can demonstrate your expertise regularly to become a go-to expert in your industry. Content marketing can make you that resource of expertise.

Do you want to share critical industry statistics? Make an infographic. Do you want to offer processes or solutions to prospects? Write the ultimate how-to ebook.

Every piece of content that you create or share through online marketing builds up your reputation. It also makes you a prominent resource in other people's minds when questions arise or when purchases need to be made.

4. Content Marketing Helps Build Long Term Relationshions

The best thing about content marketing is it gives you the opportunity reach specific target audience sectors. No matter where they are in the buying process, this will help them as they go from visitor to buyer.
As you provide greater content, you build greater relationships and develop loyalty from others. You end up with brand advocates that only help raise awareness of your products and build your audience.

5. Content Attracts More Business

Be helpful to your customers, because that is one trait that will have them coming to do business with you again. A real estate agent can sell a house to a client and five years down the road still be in touch with them using emails and marketing information. This will encourage the client to do more business with them or refer them to people they know. Take a helping approach with content marketing rather than a sales approach and you will generate repeat business.

6. Content Marketing Helps Businesses Keep in Touch With Their Customers

At Orange Snowman, we love to hel businesses that have long sales cycles. These professionals are typically real estate agents, loan processors, and insurance salesmen. You might be in a long sales cycle business, too. In industries like these, you do not have repeat customers coming to you all the time. They may not need you for years. However, you still can use content marketing to help you. With the right approach, you will be able to keep in touch with them without being annoying. You will not have to harass them with constant buy-now messages.

Stick to offering plenty of information and useful tips. Your customers from the past will welcome hearing from you and will be much less likely to unsubscribe to your newsletter.

Facebook Marketing

Facebook audiences love images that are bright, colorful and easy to understand.

Image Marketing

Our goal is to have a strong presence when people search for images. Pinterest is our strongest tool to get there.

YouTube Marketing

We can promote your YouTube videos targeting specific keywords. the results are terrific.

e-mail Marketing

We can create email engaging email campaigns using services such as MailChimp and Constant Contact.

Re-Writing Services

In order to succeed in YouTube you have to see your YouTube Channel as your second website. Your channel is the equivalent of your home page and the videos you have like the posts on your blog.  The videos in your channel have to be specific to one topic, if you have other major topics is best if you open another YouTube Channel that focuses on that subject. To create an authoritative presence your message most be specific about one particular subject.  A message to all is a message to none.

YouTube Marketing

In order to succeed in YouTube you have to see your YouTube Channel as your second website. Your channel is the equivalent of your home page and the videos you have like the posts on your blog.  The videos in your channel have to be specific to one topic, if you have other major topics is best if you open another YouTube Channel that focuses on that subject. To create an authoritative presence your message most be specific about one particular subject.  A message to all is a message to none.

Image Marketing


Image marketing should leverage that presence of your brand to create positive customer relationships. The job of image marketing is to present your products and services in the best possible light, not as blatant advertising but as tidbits of information that are helpful and useful to your target audience. 

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Photography


Image marketing should leverage that presence of your brand to create positive customer relationships. The job of image marketing is to present your products and services in the best possible light, not as blatant advertising but as tidbits of information that are helpful and useful to your target audience. 

Website Updates

Need to update your site with the latest special offers? We can create beautiful marketing driven updates that will keep your customers engage, interested in your latest irresistible offers. We can create a year-round campaign to have your marketing going in all cylinders.
Do you have specials throughout the season? You should, it will help your bottom line its a time proven method of wining the hearts and minds of your customer.

Contact us for friendly pressure-free conversation