Local SEO has become an extremely important online marketing strategy due to the explosion of mobile technology and the drastic improvement of wireless access to people moving around town. The difference between local SEO and organic SEO is in some ways similar and complementary; the main difference is that local SEO concentrates on results based on the searcher's location. When we search for a local business Google's algorithm provides recommendations based on quality and proximity. Why local SEO?
> best return on investment
> timely target your potential clients
> beat your competition
> more people are using local search
> locals read reviews
> local search is replacing print
Own a local business? From attorneys and accountants to coffee shops and restaurants, all local shops can drastically increase their bottom line. Local SEO is here to stay and getting stronger every day. This is the time for your business to take advantage of this the most important local marketing tool. There were 8 free spots conceded by Google now there are only 3 available. A position in the Google 3-pack can get you a stream of constant clients. Don't miss miss out on a great opportunity to connect with more of your local customers!
A top position on a search engine results gets most of the clicks and impressions, so getting a top-position ranking means you get a substantial increase in your website traffic. Search engine optimization also puts emphasis on the creation of informative and keyword-relevant meta descriptions and title tags. Those show up on result pages. Optimized descriptions and tags boost your click-through rate, which increases how much relevant traffic comes your way.
With the Internet people are relying on it more than anything else to get information. If the business is not found on the Internet under local results it is going to lose a lot of customers. So you should make sure you implement a lot of strategies in your local SEO work. Print media is definitely on the decline as only 2 out of 10 adults get the news that way anymore. What is even worse is not as many people are reading the newspapers. In some cases the local newspapers have seen the decline of almost 80% of the readers. Why is this happening? More people go to the internet for the news and information, print ads are truly at hing of the past. Source: http://www.poynter.org/2016/newspaper-declines-accelerate-latest-pew-research-finds-other-sectors-healthier/416657/
When you are doing a local search it is generally to find a specific business. However, what is important and invaluable for people is to find a service or a specific product that is available locally. Typically a search will be based off a specific business name, but sometimes they will not have a business name when they are looking for the solution to the problem. When you use the tactics that are specific to ranking your business locally it will be very easy for you to improve your rankings and customer base. The key is to make sure you connect with your customers when they need you, not when they do not need you.
> 96% of desktops search local
> 46% of Google search is local
> 64% of locals use search engines and directories
> 50% of local searchers look for a company’s address or phone number
> A whopping 78% of local mobile searches result in an offline sales
This is going to make it easier for you to see that more people are searching for businesses while they are on the go. For now, the digital media is being outranked on mobile devices in the U.S. by 9%. Local SEO is going to make it easier for you to get access to the mobile and PC customers.
Reviews are your online reputation protect them fiercely. To increase your reputation ask your trusted clients to leave 5 star reviews with comments that are positive in nature. If you get falsely accused respond as soon as possible, don't let people black-mail you. Orange Snowman can monitor your reviews and be vigilant of your reputation.
Just 6 out of 10 businesses have claimed their Google business listing, this was totally shocking to me. What this means is that if you act now you can have a big advantage over those most of your current and future competitors. A Google My Business listing is free it can help your chances of showing up on top of search engine results. It shocking that many businesses have not started to see how valuable local seo marketing is for the economic well-being. Get a jump start on all of your competitors, get the rankings you need to raise and maintain a top position. Make sure you get on board before it becomes a much more competitive arena. Many businesses still don't see this shrinking opportunity. This is too important to postpone, solidify your future and give Orange Snowman a call.
Want to know what to expect, take a look at our local SEO e-book, it is the guide we use to promote you locally.
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