Local SEO has become an extremely important online marketing strategy due to the explosion of mobile technology and the drastic improvement of wireless access to people moving around town. The difference between local SEO and organic SEO is in some ways similar and complementary; the main difference is that local SEO concentrates on results based on the searcher's location. When we search for a local business Google's algorithm provides recommendations based on quality and proximity. Orange Snowman can make your location get top results, call for a free consultation.
A top position on a search engine results gets most of the clicks and impressions, so getting a top-position ranking means you get a substantial increase in your website traffic. Local Search engine marketing also puts emphasis on the creation of information, keyword-relevant meta descriptions and titles. Optimized descriptions and tags boost your click-through rate, which increases relevant traffic.
With the internet, people are relying on it more than anything else to get information. If the business is not found on the Internet under local results it is going to lose a lot of customers. So you should make sure you implement a lot of strategies in your local SEO work. Print media is definitely on the decline as only 2 out of 10 adults get the news that way anymore. What is even worse is not as many people are reading the newspapers. In some cases, the local newspapers have seen the decline of almost 80% of the readers. Why is this happening? More people go to the internet for the news and information, print ads are truly a thing of the past.
When you are doing a local search it is generally to find a specific business. However, what is important and invaluable for people is to find a service or a specific product that is available locally. Typically a search will be based off a specific business name, but sometimes they will not have a business name when they are looking for the solution to the problem. When you use the tactics that are specific to ranking your business locally it will be very easy for you to improve your rankings and customer base. The key is to make sure you connect with your customers when they need you.
> 96% of desktops search local
> 46% of Google search is local
> 64% of locals use search engines and directories
> 50% look for a company’s address or telephone
> 78% of local searches result in an offline sales
This is going to make it easier for you to see that more people are searching for businesses while they are on the go. For now, the digital media is being outranked on mobile devices in the U.S. by 9%. Local SEO is going to make it easier for you to reach all these customers.
