10 Reasons Why Local SEO Services Can Help You Attract Brand New Customers
More local customers than ever before are turning to the Internet to find local businesses they want to frequent. This is true on both desktop and mobile devices. The digital age is upon us and the age of printed directories is over.
Below, we will be going over some statistics to back this up
- 96 percent of PC owners conduct searches for local businesses
- 46 percent of all searches on Google are local
- 64 percent of local customers utilize their favorite search engines and directories as their main way to find businesses around them
- 50 percent of local searches on mobile devices are looking for business information
- 78 percent of local mobile searches result in an offline purchase
Local Search Marketing Is Targeted and Time-Sensitive
One of the main reasons consumers perform local searches is to find local businesses in their respective areas. The second reason is to find a product or service they are looking to get. A lot of local customers are searching for a specific name of a business, but the majority who search are looking for businesses that offer what they need without a specific brand or business in mind.
By understanding how to utilize local SEO marketing, you will be able to better position your business. You will be able to get your business in front of those actively seeking what you are offering. There is no better time to connect with a prospective customer than when they are actively seeking to buy something.
Local Search Has The Highest Conversion Levels Of All Local Channels Of Advertising
If you want the single and best reason to invest in local SEO, you’ve got it. Various local directories that display business names, phone number and addresses typically dominate the local search engine results. This type of marketing is known as local directory marketing and it is just one of the main SEO strategies to rank locally. It is easily one of the best due to its sky-high conversion rate. In fact, conversions can reach up to 50% on some directories. Thus, it means that getting your business listed accurately on as many online directories as possible will allow you to convert 1 out of 2 leads into an actual customer for your business.