A social marketing campaign is an online marketing strategy designed to use multiple social media networks to publish promotional materials. The focus of these efforts is to reach a specific target audience. A social media marketing campaign can vary greatly depending on intensity of the focus given to a specific channel. Some of the benefits of SMM include:
> reach more potential clients
> claim your name and protect it from copycats
> reach an ever expanding audience
> get links and traffic back to your site
> improve client customer service
> develop brand awareness
If you have a website or business but you have yet to engage in a social media marketing campaign or strategy, you're laving a lot of potential business on the table. Over 95 percent of internet marketers rely upon social media alone these days. There is simply too much potential for growth to remain too stubborn to jump on board. Even so, there are still quite a few people that only look at social media networks at a glance, only to take their potential for granted. One of the overarching truths of any business venture has always been that you must adapt to survive. If you've never felt compelled to embrace social media yourself, here are 5 of the biggest benefits that social media marketing will grant your business:
Starting a strong social media marketing strategy offers an amazing chance for engagement with your audience. Social Media platforms encourage interaction and sharing, allowing your audience to become something of an organic street team to help spread the word about what you have to offer. By simply remaining active and posting about your business' latest goings-on, you'll also be sure to always remain fresh in the minds of those who are already fans or supporters.
It's impossible to deny that social media is integral to the success of any brand these days. Because there are so many social media profiles it can be easy to ignore some platforms over the others. Orange Snowman can help you manage and oversee your social media profiles and overall campaign strategy.
Remain ever present online, but quality is still king over quantity. Just as you would with your website, make sure the content that ends up on your social media accounts is of high enough value to your consumers. It has to be entertaining or engaging, but also informative or seemingly valuable.
Research has strongly suggested that the brand recognition garnered from social media campaigns easily shifts into brand loyalty. People can grab a sandwich anywhere, but of course they're going to be more likely to give the store with the best marketing their business over any others, and that kind of connection ends up running quite deep. Many of the old tenants of marketing and advertising hold true online; the amazing thing about social media however is that you'll end up with an audience that actually willingly takes in your marketing materials rather than merely being inundated with it against their will (i.e. traditional commercials or print ads).
These days, more and more people have their attention focused on their phones and other mobile devices. A great portion of people with smart devices also have social media accounts that they check all throughout the day. This gives you the opportunity to earn an incredibly high conversion rate, especially since it will humanize your business and make it easier to relate to. Consumers aren't as interested in helping out a seemingly nameless corporation. If people have a feel of where you're coming from on a persona level however, that connection will then inspire them to continue keeping up with what you have to offer, and also share it with everyone else.
Traffic is always the name of the game when it comes to the internet. It is crucial to digital marketing in particular. Your website is going to essentially be lost in the shuffle and exist for little to no reason if you aren't making sure that people are finding their way to it on a regular basis. A regular social media presence is one of the best active means of promoting your content, thereby sending your audience back through those virtual doors when they may not have remembered to do so before.
Search engine optimization is another key component of succeeding online. As it turns out, social media and SEO work hand in hand, they complement and enhance each other. It is essential that your website rank as highly as possible on search results related to your content, and having a strong social media presence on all of the major platforms are crucial to achieving this goal. Every SEO expert out there will always lean heavily on social media to help them cast the widest possible net when it comes to any given website.
More social media activity and interaction means more inbound clicks and high value links! You'll then be able to prove your website's legitimacy and worth in the eyes of the search engine algorithms. As a result, more people will find your site organically as they browse the web. And when you use your website to promote your social media and vice versa, you'll have a strong cycle of promotion that is always feeding on and supporting itself! If that doesn't sell you on the strength of social media marketing, what possibly could?
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