Posts Tagged ‘on page optimization’

On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. However, offpage optimization is far more effective WHEN onpage optimization is in place.

Onpage optimization is not difficult. It does however take time to make sure all the pieces are in place. This kind of optimization should occur not only on the main web page of a web site, but on every single content page within that site.

The very first question to ask when seeking to optimize a web page is: What keyword(s)/keyword phrases is this page targeting? This article will not explore how to find keywords, it assumes you already have keywords chosen.

For this article, the following phrases will be used as an example: designer argyle socks, plaid socks, paisley socks. Of the three phrases, “designer argyle socks” will be the primary phrase used for optimization.

Below is a list of onpage elements in which the keywords need to be placed:

Keywords in the Generally the formula should be: website name – keyword|keyword|keyword. Avoid using articles and conjunctions like a, the, and. Use the pipe(|) or dash (-) to separate keywords.
Do not “stuff” your title by repeating your keyword phrases over and over. Search engines will ban sites for such practices.

Keywords in

or other headline tags
Somewhere near the top of the page place your primary keyword phrase within h1 tags.

Designer Argyle Socks

The combination of the TITLE tag and H1 tag effectively act as titling tags for your page. The search engine spider will begin to see pretty quickly what your page is about if these two tags are in place.