Posts Tagged ‘postcard marketing’

A well designed postcard with a tantalizing offer, mailed to the right audience, will generate results.

Why a Postcard?
Direct mailing postcard marketing is one of a most powerful marketing tools. They are inexpensive to mail and, because there is no envelope to open, people read your postcard right away.
for example:
you decide to go into the tanning business in Ft. lauderdale, you\’re on a \”shoestring\” budget and are not sure how to best promote your Grand Opening. What are your options? You could use local cable TV, radio, or newspaper advertising. That\’s what the other tanning salon owners do. If not careful, these options can rapidly waste much of your promotional dollars by pouring your information on people who aren\’t qualified prospects. Local businesses such as tanning salons, dry cleaners, gift shops, restaurants, dentists, and chiropractors, usually get their customers, patients and clients from a 5-mile radius. That\’s their market, your best bet is to send a few thousand postcards your most likely customers, people who live near bye.

1. Mailing List- target your audience

Your best audience happens to be the people or businesses that have already purchased from you. Now they know that you\’ve got a good product or service and perhaps they need \’more\’ of whatever you\’ve got. Remind them by mailing to them monthly which takes all the work out of staying in touch with your customer base. If it\’s lead generation you seek, you need to properly identify your audience. Is it consumers? Or do you sell to other businesses?

Consumers

What kind of consumer do you sell to? Let\’s narrow this down. For example: women aged 25-45 who make an annual salary of $40,000 or more and own their own home.

Do they live in a certain area? A good way to figure this out, if you\’re not sure, is to go through your invoices, find your best customers and then survey them to find out all about them…

How old are they?

Where do they live?

What is their annual income?

Do they own their own home or do they rent?

You may want to survey as many as 100 of your customers in order to see the most common denominators. For instance, you may find that their incomes vary but they all fall between ages 25 and 45 or that they\’re all married or most are married. Get the picture? Let\’s find out exactly whom you\’re already selling to and then we\’ll find you a list of similar prospects to promote to!

Businesses

What type of business do you sell to? New businesses that just leased a new space? Or is it a particular SIC code (SIC stands for Standard Industry Classification; all businesses are assigned a universal code that identifies exactly what they do). Maybe you sell software to manufacturers. We can get you a list of manufacturers in a particular area and we can even narrow it down further. What precisely do most of your customer\’s manufacture? Furniture? Helicopters? Jewelry? We suggest that you go through your invoices, find your best customers and then survey them to find out all about them…

How large of a company are they?

How many employees do they have?

How long have they been in business?

We can even help you with this part. Give us your 5 best customers and we\’ll tell you what their SIC code is, what their gross volume is and how many employees they have. Then we can look for similar companies and you will be marketing to a better audience, a more likely to purchase audience! Call your sales rep. All our sales reps are very knowledgeable in this area and can help you a great deal. We want you to get the best possible results from your mailing and whom you mail to is of major importance!

2. Design & Copy Writing

We will personally interview you to understand what you want your card to communicate, then use our direct marketing expertise to create copy that makes people take action. You have your choice of images for your card: we can scan your images, pull from our vast image library or even take a custom digital image for you to create your memorable postcard.

How to write your postcard:
Postcards have an address side and a \”billboard\” side where your ad message goes. Start with a headline that states your main benefit. Follow that with a sub-heading. It is a sentence or two with more words that support your headline. Below your sub-heading, use bullets to list the features of your product or service. Relate each of the features to the benefit it provides. Also, include ways to easily contact and buy from you. Many postcards include a \”nudge.\” Next to your order information, give customers a time limit. Let them know how long the offer lasts or when they have to buy to get a special price. The address side of your postcard should have a phrase in bold that makes people want to turn the card over. A question works well.

3. Printing Services

We offer three different size postcards:

• 4.25 x 6\”
• 6 x 8.5\”
• 6 x 11\”

All three postcard sizes are printed full-color (4/1) on the highest quality 12 point coated high gloss UV coated paper. 6 x 11\” is the largest size the Postal Service will allow without a price increase in postage.