Posts Tagged ‘seo’

Blogs: A blog\’s value is much different than other platforms because of different benefits. The benefits you’ll have from blogging include: ranking high in search engines, becoming a voice in your industry, having a community of users that can support your future growth, having something in common with 200 million bloggers (networking), and building a list of subscribers engage your content. Subscribing to a blog takes two clicks, which is faster than it takes to sign-up for an email newsletter. This means that blog subscribers are less valuable than email subscribers, but are more valuable than social network followers. A social network follower only has to click one button to read your content, while a blog has two.

By Bill Mcintosh
Every computer on the Internet has an IP address. Your computer, your web enabled phone and the server that hosts your websites all have IP addresses. They usually look something like this:

67.45.123.87

As you see above, there are 4 sets of numbers separated by dots.

The first set of numbers is the ‘A’ class
The second set is the ‘B’ class
The third set of numbers the ‘C’ class
And finally the fourth set is the ‘D’ class

Something a bit like this:

A.B.C.D

Inside data centers where your server is located related servers or websites are often hosted by servers with the same ‘C’ class of ips. So their ips might look something like this:

67.45.123.87
67.45.123.79

The search engines know this and can spot when related sites cross link to each other from within the same class C ip address. These links are often filtered out of the ranking algorithms. If your site has too many of these types of links it can even bring a penalty to your site.

That’s why a few companies came up with the idea of “SEO Hosting”. This is where they will sell you hosting on completely different sets of class C ip addresses. People often use this to hide their mini site networks, blog “farms” or cross linking networks.

Keep in mind that Google can also see your contact information for your domain.

Every webmaster wishes his website to be on top of search engines. This is not impossible as it can be achieved easily by following ethical search engine optimization rules. In these rules search engines clearly counts backlinks to a website with particular anchor text to improve its ranking with that keyword. Webmasters tend to achieve these backlinks in any way but here quality of the links matters a lot.

Here a question arises; how the quality of backlinks will be determined? Answer is very clear from search engines as they focus on natural backlinks for which a common term of white hat seo technique is used by seo gurus. Normally linking pattern depends on the competition of a specific keyword for which strength of the websites giving backlinks is most important. Another issue is the continuity of links so your competitors never beat you. To ensure this webmasters tend to get in content links from blogs on regular basis and finally achieve their goal to be on the road of success for rankings.

In recent times webmasters found a way to make a cluster of their own sites and started getting links to their major site. Search engines especially Google do not like this method as it was unethical too. In this situation it was almost difficult for webmasters to have multiple web hosts for different websites. This problem was solved by the introduction of seo hosting in the industry.

………………………………………………………………………………………………………………………………..

Posted by valeri

What is seo hosting? SEO hosting is a type of hosting primarily introduced for seo purposes. In this type of web hosting, companies provide the facility of different c class IPs with separate cpanel and name servers for each of your website. Even some web hosting companies offer their c class IPs on those data centers which are located in different locations. This helps webmasters to ensure the privacy of different websites owned by them. This way they succeed in following the rule of search engine optimization to get backlinks from websites that are not on same IP address or not owned by same webmaster.

Now what are these c class IPs? Every website has an IP address. Some have dedicated IPs while other share their IPs. In shared IPs your website can be with a bad neighbor website which is not appreciated in terms of SEO. Lets check an IP address 216.235.79.13. This IP has 4 blocks a,b,c,d. Here third block which is represented by “79” is the c block. This determines the location and thus two websites hosted on 2 different c class IPs are always considered as 2 different websites. This is the basic idea of this seo web hosting. In this way webmasters get cheap solution to the cluster of their website and thus easily manage to get backlinks from different websites.

Well, apart from what this all, no one knows how search engines will treat if they trace these sets of c block IPs by different web hosting companies and mark them as spam. Still one thing is for sure webmasters have been able to produce good results with this seo hosting technique.

Information Super Highway Search Strategies

1. business use blogs thinking that they will gain numerous subscribers. They assume that their blogs are going to attract many visitors who will comment and subscribe (or RSS) to their blogs, this does not happen often. Most people do not subscribe to any blogs. The chances of your blog aquiring many repeating visitors and subscriptions are extremely slim. It\’s possible, but not probable and should not be the main goal.

You can drive traffic through your blog in three main ways; through:

1. Direct traffic, which can be obtained by people who are subscribing, typing your url and/or navigating directly to your blog.
2. Referring sites, or when people link to your blog because they enjoy your material.
3. Search, the largest area of success, which occurs when someone finds your blog through the use of a search engine.

As a marketer, you need to consider what aspect of this we can really control.
Direct navigation and referring sites cannot be controlled.
You can write great content and hope that people navigate to it, subscribe, and link to you, but you cannot make it happen. Search, on the other hand, is directly under your control.
There are rules that have to do with content, volume, and specificity that you can use to allow you to make your search results expand.

• Titles
  The most important piece of writing you\’ll do on any given page is your title page.
  Search engines consider your page title to be very indicative of what can be found on your page.
  Avoid weak, journalistic titles and focus on the keyword phrase that you are trying to target.
  Have many blogs, all specifically titled to the right keyword phrase.
  You stand a much better chance of explaining to the search engines and the searcher what this page is about.

  For example, http://www.lydiasuniforms.com/ has about 50 blogs that target specific keywords around people who are shopping for uniforms.
  If you search for \”stylish medical scrubs\” they are the first organic result and you observe the title is identical to your search \”stylish medical scrubs\”.
  By titling your blog with the keywords you are targeting, your chances of ranking high are multiplied.

• Keywords
  Think about the words people might use to find you and write those words in your copy; you willll get more traffic and more leads, but most importantly, more sales.
  Think about what people will type inn their search engines and talk about that.
  You should aim most of your focus to what is in the mind of the customers and how you should be using it to promote your blog.

  Let\’s use the term \”toaster\” as an example.
  The aim of buying a new toster has resulted to 3 million online searches a month.
  There are 200 different terms: anything from chrome toaster to antique toaster, and if you want to be the toaster expert and drive the traffic you need, use those terms.
  Only 200 different terms drive 3 million searches.

• Keyword ratios
  Experts agree that the keywords should be found in 7-10% of the information.
  As you are writing your content, you want to make sure you are not just stuffing keywords.
  The trick is to write keywords and still produce information that makes sense.
• Recency/Frequency
  New blogs should be posted as often as possible.
  In a blog, there is no such thing as too much content.
  Take into consideration that 80-95% of blog visitors are first time visitors.
  First time visitors will not know what you have posted in previous occasions, they will only see your recent posts.
  Also, the less competitive terms you are marketing, the less you have to write.
  However, if you are competing with 200,000-2 million pages, you should write everyday.
  Some organizations have their employees assist them in posting blogs daily.
  With the assistance of employees, online marketing goals can be reached.
• Links
  It has been proven that people are a lot more likely to link to a blog that they are to a website.
  Website are impersonal. Blogs, on the other hand, tell stories, share ideas, and seem more human.
  Linking is not as crucial as it used to be, but when linking you must be aware to who you are linking to and who is linking to you.  If you are linking to spammers or spammers are linking to you, search engines are going to associate you with those bad sites. Creating good content is the best way to get links.
• Blog volume
  The ideal situation would be to have as many blogs as you can manage with as much content that you can post to attract more traffic.
• Relevance
  http://www.brownies.com/ has a catalog and an online business store.
  They have created about 50 blogs, all with different titles such as Chocolate Brownie, Mail Order Brownie, etc.
  This company has their employees enter content about quality, shipping, customer reactions, post images of their warehouses, and more.
  This allows the blog to achieve high ratings in searches.
  The company receives several comments from customers, who are asked by employees to post their experiences and submit content.
  You should be familiar with the people you make business with, and that can be accomplished through blogging.
  Many people believe that if they were to host a social network, people would come.
  Therefore, if they were to build a blog, they will get comments, subscribers, and regular visitors.
  This, however, is false and is not likely to occur.
  Although, if you provide customers with happy, pleasant experiences and encourage them to visit and comment your blogs, they will assist in providing you with good content.

So, what do search engines thing about subdomains?

Somewhere around 1999, a few of us discovered we could almost instantly capture a number one ranking on the old Excite search engine by the simple expedient of creating a subdomain using our keyword. For example, spaghetti.example.com was almost guaranteed to be number one for spaghetti. A very large part of the reason for this was that Excite always gave the home page of a domain a *significant* boost over interior pages. Ergo, spaghetti.example.com/ was always better than example.com/spaghetti /.

That\’s no longer true, of course, and I\’m sure I don\’t need to tell anyone that subdomains were BADLY abused for a year or more. Like white text on white background, it was just too easy to last for long. In today\’s world, I\’ve seen no indications in any of the major search engines that using a subdomain, in and of itself, will improve rankings.

However, that \”in and of itself\” is an important qualifier.

Inbound links and, especially, anchor text have grown dramatically in importance, and using a subdomain can still indirectly impact your site in that arena. You don\’t get much of a boost for having a keyword in your subdomain (some will say you get none), but you DO get a boost for having the keyword in any anchor text pointing to your site. Since a lot of people still create \”naked links\” like http://spagetti.example.com/, where the link and the anchor text is the same, having a keyword in your URL can gradually build some serious advantages.

Another possible use of subdomains is to defeat clustering. Back in the old days, it was entirely possible for one site to dominate the first page in a search; all you needed was ten pages that ranked higher than anyone else\’s. Searchers wouldn\’t even see your competition (and it was a huge ego boost, too). Clustering defeated that and today\’s search engines only show, at most, two pages from any one site. However, subdomains are treated as entirely separate entities, so it\’s entirely possible to have one.example.com show up with two pages, two.example.com show up with another two pages, etc., once again dominating the first page and burying your competition.

In my opinion, trying to defeat the clustering algorithms with subdomains is potentially a dangerous road to travel. If Google wants to give their visitors a wider array of choices, far be it for me to get in the way of a 900 pound gorilla. I think any trick that subverts the *intentions* of a search engine can only lead to short-term gain.

In June of 2002, I started a design for what would have been a large and diverse web site for a local community college. The diversity prompted me to use subdomains, especially since keywords in the URL then counted more heavily than today. I had already started to use thematical subdomains when I discovered a warning on Google\’s webmaster page specifically warning that such use, if done only to influence ranking, would not be seen favorably. Less than two weeks later, when I wanted to reference that warning on a forum, I found it had already been removed. I\’ve never been able to prove it was there, nor have I seen any other suggestions from Google with similar foreboding regarding subdomains, but I\’ve always taken that short-lived warning as an indication of an attitude that \”may\” lie just below the surface waters at Google.

Aside from SE backlash, which may exist only in my mind, there are some other disadvantages of subdomains.

One important disadvantage is that you need a whole lot more inbound links to rank well. Eight sites with 1,000 links each isn\’t as strong as one site with 8,000 inbound links. Similarly, eight sites with 100 pages each isn\’t usually as strong as one size with 800 pages.

Of prime concern, I think, is the very real possibility of running into a cross-linking penalty, especially on Yahoo. If you have eight subdomains and none of them link to each other, you don\’t have a problem. If you have eight subdomains and every one of them links to seven other subdomains on every page, you almost certainly WILL have a problem. Somewhere in the middle of that spectrum is where you need to be — and, frankly, unless you have a good feel for where that middle is, I wouldn\’t recommend taking too many chances. Right now, if you get booted from Yahoo\’s index for excessive cross-linking, there\’s nothing for it but to throw away those domains and start over from scratch. The possible reward, in my opinion, simply isn\’t worth the possible risk.

So, does that mean I would never recommend using subdomains?

Never is a long, long time. Let me close with two examples, one where I feel subdomains would be dangerous and one where I think they could work well.

The site I was building for a community college in 2000 was about creating and running a successful e-commerce site. I initially wanted to have subdomains like hosting.example.com, design.example.com and promotion.example.com. In today\’s search engine world, I\’m convinced a site like this would be a recipe for disaster.

On the other hand, one of the threads currently active at SEF talks about splitting a celebrity site into subdomains. The result might be related sites at britney.example.com, leno.example.com, and maybe robertredford.example.com. Unlike my e-commerce site, I suspect this might work well.

What the difference?

Any visitor interested in e-commerce is going to want to know about hosting AND design AND promotion. On the other hand, a visitor interested in Britney may have no interest at all in Leno. A designer that takes the user\’s needs into consideration is going to very heavily inter-link the e-commerce sites, but will inter-link the celebrity sites very loosely.

Another way of saying the same thing is that if you want to build separate sites they should all BE separate sites. They can all use the same design, use the same server and IP address, but any compulsion to tie them too closely together from a linking standpoint (as would have been necessary for my e-commerce site) is a good indication you only have one site that has been arbitrary chopped into pieces for better rankings.

And you can bet dollars to donuts the search engines will see it, too.

By Ron Carnell