Information Super Highway Search Strategies

1. business use blogs thinking that they will gain numerous subscribers. They assume that their blogs are going to attract many visitors who will comment and subscribe (or RSS) to their blogs, this does not happen often. Most people do not subscribe to any blogs. The chances of your blog aquiring many repeating visitors and subscriptions are extremely slim. It\’s possible, but not probable and should not be the main goal.

You can drive traffic through your blog in three main ways; through:

1. Direct traffic, which can be obtained by people who are subscribing, typing your url and/or navigating directly to your blog.
2. Referring sites, or when people link to your blog because they enjoy your material.
3. Search, the largest area of success, which occurs when someone finds your blog through the use of a search engine.

As a marketer, you need to consider what aspect of this we can really control.
Direct navigation and referring sites cannot be controlled.
You can write great content and hope that people navigate to it, subscribe, and link to you, but you cannot make it happen. Search, on the other hand, is directly under your control.
There are rules that have to do with content, volume, and specificity that you can use to allow you to make your search results expand.

• Titles
  The most important piece of writing you\’ll do on any given page is your title page.
  Search engines consider your page title to be very indicative of what can be found on your page.
  Avoid weak, journalistic titles and focus on the keyword phrase that you are trying to target.
  Have many blogs, all specifically titled to the right keyword phrase.
  You stand a much better chance of explaining to the search engines and the searcher what this page is about.

  For example, http://www.lydiasuniforms.com/ has about 50 blogs that target specific keywords around people who are shopping for uniforms.
  If you search for \”stylish medical scrubs\” they are the first organic result and you observe the title is identical to your search \”stylish medical scrubs\”.
  By titling your blog with the keywords you are targeting, your chances of ranking high are multiplied.

• Keywords
  Think about the words people might use to find you and write those words in your copy; you willll get more traffic and more leads, but most importantly, more sales.
  Think about what people will type inn their search engines and talk about that.
  You should aim most of your focus to what is in the mind of the customers and how you should be using it to promote your blog.

  Let\’s use the term \”toaster\” as an example.
  The aim of buying a new toster has resulted to 3 million online searches a month.
  There are 200 different terms: anything from chrome toaster to antique toaster, and if you want to be the toaster expert and drive the traffic you need, use those terms.
  Only 200 different terms drive 3 million searches.

• Keyword ratios
  Experts agree that the keywords should be found in 7-10% of the information.
  As you are writing your content, you want to make sure you are not just stuffing keywords.
  The trick is to write keywords and still produce information that makes sense.
• Recency/Frequency
  New blogs should be posted as often as possible.
  In a blog, there is no such thing as too much content.
  Take into consideration that 80-95% of blog visitors are first time visitors.
  First time visitors will not know what you have posted in previous occasions, they will only see your recent posts.
  Also, the less competitive terms you are marketing, the less you have to write.
  However, if you are competing with 200,000-2 million pages, you should write everyday.
  Some organizations have their employees assist them in posting blogs daily.
  With the assistance of employees, online marketing goals can be reached.
• Links
  It has been proven that people are a lot more likely to link to a blog that they are to a website.
  Website are impersonal. Blogs, on the other hand, tell stories, share ideas, and seem more human.
  Linking is not as crucial as it used to be, but when linking you must be aware to who you are linking to and who is linking to you.  If you are linking to spammers or spammers are linking to you, search engines are going to associate you with those bad sites. Creating good content is the best way to get links.
• Blog volume
  The ideal situation would be to have as many blogs as you can manage with as much content that you can post to attract more traffic.
• Relevance
  http://www.brownies.com/ has a catalog and an online business store.
  They have created about 50 blogs, all with different titles such as Chocolate Brownie, Mail Order Brownie, etc.
  This company has their employees enter content about quality, shipping, customer reactions, post images of their warehouses, and more.
  This allows the blog to achieve high ratings in searches.
  The company receives several comments from customers, who are asked by employees to post their experiences and submit content.
  You should be familiar with the people you make business with, and that can be accomplished through blogging.
  Many people believe that if they were to host a social network, people would come.
  Therefore, if they were to build a blog, they will get comments, subscribers, and regular visitors.
  This, however, is false and is not likely to occur.
  Although, if you provide customers with happy, pleasant experiences and encourage them to visit and comment your blogs, they will assist in providing you with good content.