Web Site Design Showcase: BOTOX® Injections

Website Design for the Beauty Industry
Botox (botulinum toxin) is a muscle relaxant used for a variety of medical purposes. As a cosmetic treatment, small doses of Botox are injected into the skin or muscles of your face to make wrinkles less noticeable. To maintain the effects, follow-up Botox injections are needed every few months. There are two forms of the botulinum toxin medicine, Botox and Botox Cosmetic. Botox is used to treat certain medical problems. Botox Cosmetic is used to improve facial wrinkles. But you may hear both referred to as simply Botox.
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and gels, deodorants, hand sanitizer, baby products, bath oils, bubble baths, bath salts, butters and many other types of products. A subset of cosmetics is called “make-up,” which refers primarily to colored products intended to alter the user’s appearance. Many manufacturers distinguish between decorative cosmetics and care cosmetics. The word cosmetics derives from the Greek, meaning “technique of dress and ornament”, from (kosm?tikos), “skilled in ordering or arranging” and that from (kosmos), meaning amongst others “order” and “ornament”.
The manufacture of cosmetics is currently dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. The U.S. Food and Drug Administration (FDA) which regulates cosmetics in the United States defines cosmetics as: “intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions.” This broad definition includes, as well, any material intended for use as a component of a cosmetic product. The FDA specifically excludes soap from this category.
Elements of good web design
According to reliable internet statistics, 1,000,000 new Web sites go live every day. If you want to compete in that traffic, you’d better hire Orange Snowman to design a site that visitors find easy to understand and intuitively navigate.
The elements of good web design
Basically, a few of the topics you’ll want to get familiar with to recognize good design include:
Fast loading pages – If your visitors grow impatient, they will abandon your site for another that delivers the goods quickly and easily. So, avoid design elements such as slow-to-load java applets, megabytes of Flash animation, or anything else that puts a drag on instant gratification.
Clean navigation – A map of your site that doesn’t change with each page means simply linking to major sections of your site that give visitors a clear focus on how to get around. Especially on your homepage, proper signposts signal to your audience that there will clear sailing up ahead.
Readable typefaces – This is no time to get creative. Stick to the tried and true typefaces such as Arial, Verdana and Times Roman – and be consistent. When it comes to size, follow the traditional newspaper format that features bigger type for headlines, and increasingly smaller type for subheads and content.
Color – Best bet? Focus on one color, along with a few others that complement it. Use color sparingly and appropriately.
Breathing room – Put enough space around your design elements, such as navigation, copy, and images. Be sure to break up content into readable chunks, and don’t be stingy with bullet points.


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