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The Creator

If It Can Be Created If It Can Be Imagined

This archetype is found in all endeavors that draw on the human imagination. They are passionate about self-expression within material forms. The Creator can also be known as the dreamer, writer, musician, inventor, innovator, or artist. The Creator is always wanting to create something original and new that that was not there before. They constantly feel the need to use their individual talent to express themselves. They have a vision and their goal is to use their expression to bring this vision to life. The core desire of the Creator is to create something that will have lasting value, they are afraid of having mediocre execution or vision.

The Creator archetype in branding is best used for:

  • Marketing
  • Technology
  • Art / Design

In order to appeal to Creators, you need to inspire self-expression and celebrate the creative process. Creator brands have a tendency to have very loyal followers since they frequently inspire customers to become more creative themselves.

The Creator archetype is used by such famous brands as:

  • Adobe
  • Apple
  • Lego


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