Anything Can Happen!
This archetype has dreams that are seen as impossible by other people. The technology that makes their dreams come true is magic. The Magician also can be known as the medicine woman or man, healer, shaman, mediator, leader, innovator, catalyst, or visionary.
The magic is sometimes simply the energy to continue to persist. Think of the amazing success enjoyed by the Energizer Bunny, which appears to be magical due to the fact that he keeps going and going.
- Magical moments are fostered by magician brands, which are things that are seen as impossible by others.
- Making dreams come true is the core desire of the Magician.
- Unanticipated negative consequences are what they are afraid of.
The Magician archetype in branding is best used for:
- Health
- Beauty
- Entertainment
Any brand that offers some type of element of mystique or mystery. The Magician archetype is used by such famous brands as:
- Mastercard
- Sony
- Disney
The quintessential brand for everything magical is Disney. The opening credits in their films have a special place in everyone’s hearts.
The Magician archetype is characterized by a desire for transformation, innovation, and imagination. Brands that embody the Magician archetype often convey a sense of mystery, enchantment, and creativity. Examples of brands that align with this archetype include Apple, Disney, and Tesla.
The Magician archetype is often associated with the power of transformation and change. Brands that embody this archetype aim to inspire their customers to change their lives for the better, to imagine new possibilities, and to believe in the power of their own creativity. The Magician archetype is also associated with the power of illusion, and brands that align with this archetype often use techniques such as storytelling, symbolism, and imagery to create a sense of enchantment and wonder.
The Magician archetype is particularly relevant in industries that are focused on innovation and creativity, such as technology and entertainment. Brands that embody the Magician archetype often position themselves as leaders in their field, using their creativity and innovation to transform the way we live, work, and play.
In terms of messaging, brands that align with the Magician archetype often use language that evokes mystery, enchantment, and transformation. They may use terms like “magic,” “transform,” and “innovate” to describe their products and services, and they may use symbolism and imagery to create a sense of wonder and enchantment.
Overall, the Magician archetype represents the power of transformation and imagination, and brands that embody this archetype are often seen as leaders in their field, inspiring their customers to imagine new possibilities and believe in the power of their own creativity.
