The 90's New York City Designer

print production 93%
magazine publishing 95%
art direction 97%

Freelance Designer / Associate Professor

New York Metropolitan Area

6/1990-11/1993

 

Worked for some top design agencies in Madison Avenue. Designed and produced logos, brochures, catalogs, stationery, gift wrap designs, annual reports, slide presentations, postcards video covers, and anything I could get my hands on… The Museum of Modern Art Store sold one of my designs!

Associate Professor

One of the first desktop publishing teachers at Rutgers University. Taught design fundamentals and early desktop publishing software such as PageMaker, QuarkXpress, Adobe Illustrator, and Photoshop.

 

 

rutgers seal

 

 

Graphic Designer
Pentagram Design- the largest independent design consultancy in the world

Walker Group/CNI- Part of WPP, one of the “Big Four” global agency companies

11/88-12/85

Collaborated with architects, interior designers, and industrial designers from all over the world in the creation of retail architecture, visual merchandising, and global corporate identity programs. Being exposed to this level of professionalism set the tone for the rest of my career. Clients included:

 

  • Burdines- FL
  • City Bank- NYC
  • The Brick Warehouse Corp.- Canada
  • FAO Schwarz- NYC
  • Breuninger- Germany
  • El Corte Ingles- Spain
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Federico Sandoval, a Rutgers University graphic design graduate, trained in the 80s by some top New York City designers. Federico was one of the first adjunct professors to teach desktop publishing at his alma mater, and tested out the early Macs and programs such as Pagemaker, QuarkeXpress, Illustrator, and Photoshop.

1990-2001 From South Beach to Las Vegas

print production 93%
magazine publishing 95%
art direction 97%

Art Director

Onboard Media

South Beach

10/1994-7/1999

 

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Contributed to the establishment of a publishing Art Department. Design and produce over 25 magazines and hardcover coffee-table books. From the creation of thumbnail concept sketches to client contact and on-press checks, my involvement was all-encompassing (the company was sold for an obscene amount of money Louis Vuitton). Client included billion-dollar properties such as:

  • Caesars Palace
  • MGM Grand
  • The Desert Inn
  • NYNY Hotel & Casino
  • The Venetian
  • Rio
  • Royal Caribbean
  • Celebrity Cruises
  • Costa Cruises

My Time At Miami Ad School. Hello, | by Kyle Sergeant | Story + Planning

 

 

Associate Professor, Miami Ad School– taught some night courses (the school was located across the office).

 

Senior Graphic Designer

Physicians Corporation of America, Miami

12/1993-10/1994

Contributed to the creation of a corporate in-house advertising agency. Involved in the design of annual reports, booklets, direct mail campaigns, and other collateral branding materials.

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Mastery of Publishing- Designing over 25 magazines, digest-size publications, and multiple coffee table books. Print broker with pre-press knowledge. Worked with editors, writers, advertisers and corporate executives.

2001-2015 The Early Web

website design 96%
seo 96%
internet Marketing manager 85%
design associate professor 90%

The 90s is when the internet began to take off, and so I had my first taste of the digital age when I moved to work as .com marketing manager for Colombian Emeralds International.

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It was here that I launched a series of pioneer e-commerce websites such as dutyfree.com, 10buckboutique.com, and colombianemeralds.com. Federico was one of the UX/UI designers in the industry, it just wasn’t called that at the time.

By the beginning of the century, Federico spent two years working towards the creation of a new marketing agency called Orange Snowman. The start-up was abandoned and Federico picked up the idea left, and so the transformative journey of Orange Snowman began.

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2021 A New Age

Inspirational 96%
pro small business 96%
coach 85%
producer 90%