Graphic Designer New York City

Getting a graphic design job in the Big Apple in the 90’s was no easy task. But like the song says, if you can make there you can make it anywhere. 

corporate training 85%
Production 62%
adjunct professor 91%

Freelance Designer / Associate Professor

New York City Metropolitan Area

6/1990-11/1993

Worked for some top design agencies in Madison Avenue. Designed and produced logos, brochures, catalogs, stationery, gift wrap designs, annual reports, slide presentations, postcards video covers, and anything I could get my hands on… The Museum of Modern Art Store sold one of my designs!

Associate Professor

One of the first desktop publishing teachers at Rutgers University. Taught design fundamentals and early desktop publishing software such as PageMaker, QuarkXpress, Adobe Illustrator, and Photoshop.

rutgers seal

Graphic Designer
Pentagram Design- the largest independent design consultancy in the world

Walker Group/CNI- Part of WPP, one of the “Big Four” global agency companies

11/88-12/85

Collaborated with architects, interior designers, and industrial designers from all over the world in the creation of retail architecture, visual merchandising, and global corporate identity programs. Being exposed to this level of professionalism set the tone for the rest of my career. Clients included:

 

  • Burdines- FL
  • City Bank- NYC
  • The Brick Warehouse Corp.- Canada
  • FAO Schwarz- NYC
  • Breuninger- Germany
  • El Corte Ingles- Spain
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About Us 13

Federico Sandoval, a Rutgers University graphic design graduate, trained in the 80s by some top New York City designers. Federico was one of the first adjunct professors to teach desktop publishing at his alma mater, and tested out the early Macs and programs such as Pagemaker, Quark, Illustrator, and Photoshop.

1990-2001 From South Beach to Las Vegas

While on vacation to Miami Federico found an ad in the newspaper for an instructor in a private college teaching design technology.  

print production 93%
Publishing 95%
art direction 97%

Art Director

Onboard Media

South Beach

10/1994-7/1999

 

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Contributed to the establishment of a publishing Art Department. Design and produce over 25 magazines and hardcover coffee-table books. From the creation of thumbnail concept sketches to client contact and on-press checks, my involvement was all-encompassing (the company was sold for an obscene amount of money Louis Vuitton). Client included billion-dollar properties such as:

  • Caesars Palace
  • MGM Grand
  • The Desert Inn
  • NYNY Hotel & Casino
  • The Venetian
  • Rio
  • Royal Caribbean
  • Celebrity Cruises
  • Costa Cruises

My Time At Miami Ad School. Hello, | by Kyle Sergeant | Story + Planning

 

Associate Professor, Miami Ad School– taught some night courses (the school was located across the office).

 

Senior Graphic Designer

Physicians Corporation of America, Miami

12/1993-10/1994

Contributed to the creation of a corporate in-house advertising agency. Involved in the design of annual reports, booklets, direct mail campaigns, and other collateral branding materials.

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Mastery of Publishing- Designing over 25 magazines, digest-size publications, and multiple coffee table books. Print broker with pre-press knowledge. Worked with editors, writers, advertisers and corporate executives.

2001-2015 The Early Web

This is the time when the internet began to take off, the beginning of the digital age. WordPress was not in the radar and it took about 5 developers to do what an ecommerce program can do now.

website design 89%
seo 96%
marketing manager 85%

This is the time in when he left print, and moved to work as .com marketing manager for Colombian Emeralds International. 

It was here where he launched a series of pioneer e-commerce websites such as dutyfree.com, 10buckboutique.com, and colombianemeralds.com.

Federico was one of the UX/UI designers in the industry, it just wasn’t called that at the time.

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present Made Fresh!

Re-inventing himself, adapting to new technologies and eagerly embracing them is an essential part of who he is. Federico continues to improve, grow and have fun in the process. 

artificial intelligence 96%
automation 85%
user experience 96%
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