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What is your Brand Strategy?
Branding Services
Attract the things you truly want by organizing your thoughts and actions in order for them to be clear and precise.
Your brand can improve your business visibility!
The brand should provide clear and precise direction to the designers, photographers, and writers who will be creating the necessary marketing materials. What colors should be used? What’s the look we are going for, the tone of our written communications?
All of that will be dictated by our branding.
To learn more, contact us for a friendly, pressure-free conversation.
Without trust, no transaction can take place
Branding gives your business a sense of trust and credibility. Many of us would rather buy a product from a well-known, legitimate, and polished brand, rather than a mediocre one.
Brands are real influencers.
Branding helps advertisers focus on their target audience
Without it, advertising becomes confusing and ineffective. A good brand has the potential to expand or dominate a sector of their industry.
A strong brand paves the way for a promising future
In the stock exchange market, companies are evaluated with their assets, the brand playing a huge role in this.
Companies with a stronger brand will in most instances have a higher value and be perceived as more successful. This makes it easy for the company to roll out IPOs, or take loans, and even introduce new products with a high success rate.
It is for this reason, companies work hard to make their brands stronger.
Loyal and trusted employees need more than just work, they need to feel proud of whom they work for
A brand gives the employees a good reason to go to work every day!
Turn Customers Into Brand Advocates
Some best-performing companies today have personal referrals to thank for their success. Simply giving your customers a quality product or service makes it easy for one to refer a friend to you.
As this goes by, your company brand starts getting attention, and before you know it, the brand is famous!
Having a product from some successful brand gives a sense of satisfaction that you would not feel with a ‘faceless’ unpopular name.
6 reasons why establishing your brand should be your top marketing priority?
The Customer is King/Queen!
The customer pays both the client’s and my bills, let’s work together so that we may all benefit from our association. The service has to be impeccable that is a given but to be able to address the client’s concerns effortlessly gave the client the confidence they needed to trust our offer.
Mission Statement Excercise
The brand position or mission statement exercise below will help us define who your ideal customer is, describe the type of organization you represent, the voice in which you want to be heard, the feelings you want to evoke, what tangible impact you provide, and finally an aspiration we all can get behind.
If you can’t seem to find the right words, check out our Ready-to-use Power Word collection below!
Ready to use Power Words!
Elicit emotion through the use of powerful words. A message that is attached to emotion is usually remembered. To help you in the process of discovery, we have organized and collected a list of insightful words, but you can come up with your own. We encourage you to have a notepad handy
Begging
Crave
Decadent
Delirious
Fantasy
Forbidden
Irresistible
Naked
Provocative
Seductive
Sexy
Sinful
Tantalizing
Satisfy
Completely
Copy
Detailed
Essential
Impenetrable
Meticulous
Overcome
Painstaking
Practical
Recreate
Replicate
Relentless
Ultimate
Master
Perfect
Super
Create
Step-by-Step
Best
Truly
Packed
Extremely
Deep
Better
Bold
Exciting
Fascinating
Intriguing
Riveting
Tempting
Thrilling
Transform
Admit
Breaking
Confess
Confession
Divulge
Elite
Emerging
First
Hidden
Insider
Little-known
New
Popular
Priceless
Rare
Release
Reveal
Secret
Sly
Sneak-Peek
Sneaky
Special
Stealthy
Trend
Truth
Unadulterated
Unconventional
Uncovered
Undercover
Underused
Unique
Unseen
Untapped
Worst
Gargantuan
Gigantic
Huge
Intense
Massive
Gripping
Goddamn
Seriously
Heartwarming
Inspiring
Profound
Zen
Alive
Light
Healthy
Funniest
Hilarious
Laugh
Ridiculous
Guilt
Guilt-free
Indulgent
Obsessed
Ravenous
Lazy
Amp
Blast
Ignite
Jumpstart
Kickstart
Launch
Quick-start
Speedy
Supercharge
Turbocharge
Smuggle
Begging
Crave
Decadent
Delirious
Fantasy
Forbidden
Irresistible
Naked
Provocative
Seductive
Sexy
Sinful
Tantalizing
Satisfy
Captivate
Genius
Memorable
Undeniable
Unforgettable
Unpopular
Impressive
Embarrassing
Alluring
Amazing
Astonishing
Astounding
Awesome
Badass
Bomb
Brilliant
Catapult
Charming
Defying
Delicious
Delightful
Dreamy
Epic
Explosive
Exquisite
Greatness
Heavenly
Incredible
Jaw-dropping
Kickass
Legendary
Mesmerizing
Mouth-watering
Nail
Spellbinding
Sublime
Triumph
Unbelievable
Unleashed
Polarizing
Dominate
Challenge
Discover
Extraordinary
Hack
Latest
Life-changing
Magic
Miracle
New
Remarkable
Revolutionary
Sensational
Shocking
Spoiler
Startling
Suddenly
Surprising
Unexpected
Strange
Weird
Odd
Unusual
Expensive
Glamorous
Luxurious
Absurd
Achieve
Awkward
Blunder
Clueless
Cringeworthy
Dumb
Fail
Fail-Proof
Failure
Faux Pas
Fool
Foolish
Idiot
Lame
Last
Mediocre
Mistake
Obvious
Pitiful
Reject
Rookie
Ruin
Senseless
Shameful
Silly
Stupid
Success
Threaten
Triggers
Unknowingly
Useless
Waste
Alarming
Crushing
Dead
Deceptive
Devastating
Excruciating
Exposed
Heartbreaking
Sadly
Shaming
Suffer
Avoid
Demoralizing
Problem
Accuse
Assault
Beware
Broke
Catastrophe
Caution
Cheat
Dangerous
Diagnosed
Dirty
Emergency
Ethical
Exactly
Fierce
Hoax
Horror
Jeopardy
Lifetime
Protect
Provoke
Punch
Recession-Proof
Sacred
Safe
Scam
Scared
Shaking
Signs
Survive
Terrifying
Unstoppable
Belong
Promise
Stop
Agonizing
Apocalypse
Armageddon
Battle
Corrupt
Crazy
Deadly
Disgusting
Fight
Frenzy
Hate
Insane
Lunatic
Menacing
Painful
Poison
Rowdy
Sabotaging
Savage
Sins
Struggle
Treacherous
Uncontrollable
Vicious
Violent
Weak
Wild
Dying
Horrifying
Attack
Traumatized
Insult
Horribly
Hell
Alarming
Crushing
Dead
Deceptive
Devastating
Excruciating
Exposed
Heartbreaking
Sadly
Shaming
Suffer
Avoid
Demoralizing
Problem
Begging
Crave
Decadent
Delirious
Fantasy
Forbidden
Irresistible
Naked
Provocative
Seductive
Sexy
Sinful
Tantalizing
Satisfy
Brand Strategy
Public Adjuster Example
Mission
desired qualities
Value Proposition
target Audience
problems
Marketing angle
Mission
- To invest our clients’ policyholder dollars back into their communities, to help people get their lives and communities back to normal after a disaster.
- To be the most trusted adviser in the marketplace.
- Provide a better understanding of insurance and empower consumers through education.
- To serve our clients, protect their interests, and support their insurance recovery needs in the best and most effective manner.
- To empower people by teaching them about how insurance works and what they are entitled to.
- To ensure that customers recover proper reimbursement for any weather or property-caused damage to their homes. We are committed to assisting customers throughout the entire claims process.
- We find you more money for your claim!
desired qualities
- Reliable, empowering, intelligent, approachable
- Experience, dependable, personable
- Trustworthy, knowledgeable, honest.
- Professional, intelligent, powerful
- Straightforward, precise, stylish, innovative
- Exciting, challenging, time-sensitive, social
- Friendly, honest, reliable
- Knowledgeable, authoritative, experienced.
- Educational, energetic, powerful
- Smart, solid, stable, direct
- Fast, communicative, non-judgmental
- Likable, funny, intelligent, knowledgeable, trustworthy
Value Proposition
- We find you more money for your claim!
- Florida Public Adjuster is a local, family-owned, and operated public adjuster that helps households and small businesses manage their insurance claims.
- We help people with their home insurance claims and assist you with the most complex personal and commercial claims.
target Audience
Public adjusters in Florida looking to find business leads. We want to find people who are filing insurance claims. We want to promote our public adjusting services to people who are looking for a public adjuster. People who want to meet with the public adjuster, go over the claim and give advice on what needs to happen next.
Public adjusters looking to find clients for home insurance claims, clients that have suffered water damage in their apartment and need a public adjuster to negotiate the settlement with their insurance company.
They want to find new leads and expand their business by personal video/phone calls. They want to reach more people by using video, voice, and text messaging technologies.
Public adjusters that are looking for work in Florida after Hurricane… They want to find people that need help with their insurance claims for water damage and flooding caused by the hurricane. They want to work with one person at a time to help them file an insurance claim and get more information about what they need to do to get their home fixed.
Public Adjusters that are looking to find local contractors in the Treasure Coast area. They want to find plumbers, electricians, and HVAC contractors in New York for their clients that may need repairs done on their home.
Commercial insurance claims for small businesses and individuals.
problems
Proof: We made the claim easy by working diligently with our insurance company’s adjuster
Proposal: Get peace of mind by calling Public Adjuster today!
Problem: You’re not getting the settlement you deserve and need to fight for it.
Proposal: Call us today and we’ll fight for fair settlements for you and your family.
Problem: A property damage claim can be a complicated and stressful experience.
Promises: Let our team of professionals make your insurance claim easier.
Marketing angle
Is the insurance company treating you like you’re a liar? Do they want to lowball your claim? Here, we fight for you when they won’t.
We’re specialists in dealing with insurance companies.
A public adjuster is used in all sorts of claims across the United States, including hurricanes, storms, or fires.
My property was destroyed by an act of nature. I’m glad I had a public adjuster. There is no public adjuster like them.
Always on your side.
Who are your Customers?
Please fill out the form below, this will help us determine, what their hopes, fears, and aspirations are?
1. Male Persona ux sales persona
- What are your personas basic demographics?
- What are your persona’s motivations, goals, challenges, and possible solutions?
- What keeps your persona up at night?
- How would you pitch to your persona?
What's Your Brand Archetype?
Learn about the brand archetypes, and what type of customers they attract? Your brand is more likely a blend of these 12 options below:
archetypes
The Outlaw
Rules are meant to be broken This archetype is enticed by forbidden fruit. They are romantic characters who are prepared to disrupt societies that have
archetypes
The Creator
If It Can Be Created If It Can Be Imagined This archetype is found in all endeavors that draw on the human imagination. They are
archetypes
The Ruler
Power is The Only Thing This archetype knows that taking control is the best thing to do in order to avoid chaos. The Ruler is
archetypes
The Caregiver
Love Your Neighbor as Yourself This archetype has a selfless personality and is motivated by their desire to care for and protect others. The Caregiver
archetypes
The Everyman
We Are All Equal! This archetype displays the virtues of being an ordinary and regular person part of a fun group. The Everyman might also be
archetypes
The Jester
I Don’t Want to Belong to Your Revolution if I Can’t Dance This archetype is about living life within the moment and having fun. The