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Content Marketing Services

e-Commerce

Our e-commerce options utilize powerful, user-friendly shopping cart technologies. This technology allows one to purchase physical objects as well as electronic downloads. The shopping cart is hosted in a secure server where you can accept credit card payments and have control of your inventory. A great shopping cart should be easy to use by the consumer and by the store owner. We have the technology necessary to make your business growth.

e-Commerce makes shopping easy!

Orange Snowman uses technologies that are so advance they are actually easy to use for customers and store administrators alike. No need to hire an administrator, in order to maintain your online store, basic computer knowledge is all you will need.  You can administer your e-commerce store from anywhere.  Your online shopping cart can be implemented and mirrored in multiple websites, social networks and blogs.  Manage your multiple updates from one control panel. Update your shopping cart  and your network will reflect your changes instantly!

A Real life Case Study

We can tell you, or we can show you. Fabrics by the Yard has a brick and mortar store with thousands of fabrics used in curtains and upholstery. The client originally thought they needed 2 separate e-commerce websites one for Fabrics by the Yard and another for Saturday's Inc. We built them 1 shopping cart that can be in both sites, plus a matching Facebook Page.

By carefully studying the clients needs we were able to come up with a solution that catered to their industry. Some examples: We substituted the word items for yards: One can purchase a sample of the yard for a flat fee without creating an additional set of products (3500 x 2!); Fabrics are patters that repeat at different measurements, that was variation is determined in the product details; The word sku had to change to record number, We needed to point out that a print maybe out of stock by it's reorder-able. There are multiple ways to pay, online, order and get a call back for credit card information and charge on delivery..

Fabrics by the yard

Choose from over 3,000 rolls of first run fabric.

Branding your business


Branding goes beyond just a memorable logo; it increases the company’s worth/value and also helps provide employees with motivation and a sense of direction. This is what drives businesses into acquiring more customers and building loyalty. In other words, branding is everything.

Brand Definition

A brand can be defined as how people perceive a company’s logo, advertising, reputation, quality of services/products, and most importantly, customer service. If all these factors are addressed correctly, the company’s brand can be termed as healthy. While some companies may offer excellent services and products, their brands can be tarnished by poor customer service.

How Creating a Strong Brand Is Beneficial to Your Business

1. Branding Improves Product/Company Recognition
The company logo is one of the crucial components of a brand. The logo gives your business a face that customers can see. The golden arches of McDonalds or USPS’ mighty eagle logo all give these companies a ‘face.’ Although simple, logos are quite easier to remember than company names. This can be seen with the likes of Microsoft, Apple, and Coca-Cola that use simple yet memorable logos for their businesses.

2. It Creates Trust
Branding gives your business a sense of trust and credibility. Many of us would rather buy a product from a well-known, legitimate, and polished brand as compared to a faceless brand. Such emotional reactions can be real influencers, especially where there are several market players.

3. Branding Promotes Advertising
Branding creates a definable impression that customers can understand. It is through the definability that helps advertisers reach out to target and even potential clients with ease. One thing about branding is that a good name/face helps a company grow and even creates the potential to expand beyond borders. Without a brand, any advertising methods and strategies wouldn’t yield anything significant.

4. It Builds a Financial Value
A strong brand paves the way for a promising future while a weak one spells doom. One way to understand the value of a good brand is with the stock exchange market. Companies are evaluated with their assets, with the brand playing a huge role in this. Companies with a stronger brand will under most instances have a higher value and perceived as successful. This makes it easy for the company to roll out IPOs, or take loans, and even introduce new products with a high success rate. It is for this reason companies work hard to make their brands stronger.

5. It is a Source of Inspiration to Employees
Many of the loyal and trusted employees need more than just work, they need something they are proud to be associated with. As long as your employees understand what your mission in business is, they can then embrace it, then work hard to help you achieve greater goals. The brand gives the employees an inspiration and reason to go to work every day.

6. Branding Generates New Leads
Some of the best-performing companies today have word of mouth or referrals to thank for their success. Simply giving your customers a quality product or service makes it easy for one to refer a friend to you. As this goes by, your company brand starts getting attention, and before you know it, the brand is famous. Having a product from some of the successful companies/brand gives a sense of satisfaction that you would not feel with a ‘faceless’ unpopular name.

The first step to creating a reputable, strong brand is by establishing your business as the leader in that particular market niche. Many of the successful and trusted brands have this to thank for.

What we think we become