Hotel Personas- Authentic Explorer
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Hotel Personas- Authentic Explorer

Authentic Explorer Persona Meet Sarah, an Authentic Explorer. She’s a seasoned traveler who seeks immersive experiences that allow her to connect deeply with the local culture and environment. During her stay at our beachfront hotel in Costa Rica, she’s looking for something beyond the typical tourist activities. Day 1: Arrival and Cultural Welcome Check-in to…

Farmed Animal Sanctuary- Non profit branding
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Farmed Animal Sanctuary- Non profit branding

Southern Florida Farmed Animal Transition For both societal and environmental reasons, the dairy and meat industries are not as profitable as they once were. This is true for small farms as well as for large industrial operations. Our mission is to raise funds to buy land, and where possible whole farms and their animals, from…

ux-persona-low-tech

Low-Tech Tom

Dear Federico: Esteemed Federico, I reckon I’m what you’d call a technophobe, my dear sir. When it comes to correspondence, I prefer the old-fashioned way – a good old-fashioned phone call, no less! But I must confess, the reason I haven’t embraced the rotary phone is the simple fact that they’re as rare as a…

Customer Empathy Map

How to Create a Customer Empathy Map

What are your customers seeing, feeling, and thinking? Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well. How to Organize Your…

UX- User Experience Design

UX Design Explained

Lecture at the Black Box Theater. I have also been invited to talk about User Experience by Indian River State College, The American Advertising Federation and a Christian Fellowship.  UX- User Experience Design Orange Snowman provides user experience website design services to enthusiastic customers in a mentoring environment. We strive to bring out our clients’…