Farmed Animal Sanctuary- Non profit branding

Southern Florida Farmed Animal Transition For both societal and environmental reasons, the dairy and meat industries are not as profitable as they once were. This is true for small farms as well as for large industrial operations. Our mission is to raise funds to buy land, and where possible whole farms and their animals, from

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Who are your ideal customers a UX experience excercise

Who are your ideal customers?

Our ideal customer is a value buyer Price is not the issue, they care about results. Value buyers have a sense of urgency and they do not need to know all the details. All they want to know is that they hired the best and are willing to pay for it . Our ideal customers

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UX Persona Low-tech Tom

Dear Federico: I am techno-phobic, I will call rather than email you. I’ll be honest with you, the only reason I don’t have a rotary phone is because they don’t sell them anymore. In-person meetings are very important to me, as I get frustrated with technology easily. I have difficulty keeping up with emails as my AOL inbox has

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The client is always right

The Client is Always Right

You have no idea how many times I have heard the client say to me. “the client is always right!”, it’s a very popular maxim that happens to be dead wrong. Take a look at the following, as I am trying to recreate a typical scenario in which I prove into the the thoughts of

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The Customer is King always right UX persona

The Customer is King

The Customer is King To me “The Customer is King” is the right approach, even when the client tells me “The Designer Knows Best”, I try to get out of my own skin and use my empathy powers to really solve the problem. You see, I believe that in our everyday life we have the

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Customer Empathy Map

How to Create a Customer Empathy Map

What are your customers seeing, feeling, and thinking? Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well. How to Organize Your

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How to treat your design clients professionally UX study

How to Treat Your Design Clients Professionally

Etiquette For Designers Enhancing the relationships that you have with your clients doesn’t really take a lot. However, it doesn’t take a lot to damage it as well, so make sure you are deliberate and careful with the way your clients. Be sure to treat your clients how you would like to be treated, and

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The designer is always right UX

The Designer Knows Best

Many times I have clients that tell me, Federico “the designer knows what is best”. The thing is I am not the customer, I don’t have the experience that the client has about his/her business, so unless I have years of experience doing what the client is doing, I do not know what is best.

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UX- User Experience Design

UX Design Explained

Lecture at the Black Box Theater. I have also been invited to talk about User Experience by Indian River State College, The American Advertising Federation and a Christian Fellowship.  UX- User Experience Design Orange Snowman provides user experience website design services to enthusiastic customers in a mentoring environment. We strive to bring out our clients’

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UX persona ASAP

UX persona ASAP Without a Rush Charge Jackie

Dear Federico: As you know I am an existing customer. I am about to send you another emergency project (it had to be done last week). I need my project to be done ASAP but make sure you don’t charge a rush fee. You see, I work for a company that constantly puts me in

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UX Persona Second Opinion Sam

UX Persona Second Opinion Sam

Dear Federico: I may be part of a giant corporation, or maybe a small mom-and-pop shop, sharing responsibilities with a wife and or an astute cat. In either case, I need to get a 2nd, or 3rd, opinion from multiple stakeholders on absolutely every decision.When I ask everybody will provide me conflicting responses and the

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UX Character Do-It-My-Way Lucy

UX Persona Do it My Way Lucy

Dear Federico: I am curious about learning your design process, and I even willing to try some of your ideas. I could design this thing myself, I have a background in design, photography, fine arts… However, I am short on time and that is why I am contacting you, here are my concept sketches. Dear Lucy: I

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