Traditional online marketing is loosing it effectiveness. It is no longer enough to come up on the top of the search engines, there are simply too many choices. There is a better way, it is called Content Marketing. The goal of CM is to provide and distribute engaging, relevant content that attracts a specific audience. The longer your audience is engaged the most likely they are to purchase and refer your products/services.
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One of the biggest obstacles to launching your brand is content. Articles are the number one obstacle to designing a website, people don’t have the time or the skills to do this, it is just reality. But how are suppose to write about a subject we know nothing about? A writer could say things that don’t make sense or get something wrong which will demonstrate our ignorance of the subject and could embarrass all involved. We have an answer to this difficult question, we can paraphrase your content from one or multiple sources. Why re-invent the wheel?
One of the main purposes of having a website is to get extra exposure from a targeted audience. Search Engine Optimization is a tool that any business owner can use to ensure their website lands on some of the first search engine result pages. There are articles designed specifically for Search Engine Optimization, but they must have something to offer to the readers. Instead of a bunch of random sentences that do not make sense, all articles should be engaging and keep readers entertained while including primary keywords.
Provide the reader with something of value
Articles should contain as much useful information as possible. Rather than cover some of the same boring topics over again, an article should take an entirely different approach, providing the reader with something they may never have known before. While it is not always possible to offer something completely new, it is always possible to take a fresh approach to something. Articles should stand out in a good way.
The Benefits Of SEO Copywriting
Writing skillfully, especially to sell is an art that is reserved mostly to an elite group. Mix in SEO (Search Engine Optimization) into the equation and one has the potential to not just get the necessary traffic, but also convert these same visitors into buyers. What we’ll discuss in the next few paragraphs is the details of what exactly this somewhat mysterious skill actually is.
1. What Is SEO Copywriting?
Taken down to the base fundamentals, SEO copywriting (or SEO content) is content that contains key phrases in order to attract the attention of the search engines and possibly rank well, while simultaneously phrasing it in ways that are compelling to the reader to take an action. For those who are new to the internet marketing industry, SEO writing focuses on particular words that are typed into the search box and used strategically throughout the content on the page, website, sales letter etc. This is very different than strictly dealing with copywriting as one has to factor in these keywords while writing.
2. Good SEO Copywriting Satisfies Two Purposes
Simply knowing that key phrases need to be included is not enough as “stuffing” them into the content may actual hurt one in the current (and future) search engine environment. More is not better so knowing how to include these keywords while simultaneously convincing a visitor that the content they are reading is helpful is important. Copywriting will make a visitor feel comfortable enough to be willing enough to whip out their credit card or at minimum leave a valid email address in calculated locations placed within a good website. Skilled SEO copywriting involves writing compelling enough content while injecting the necessary elements that search engines require. This straddling of the line to achieve results is what it takes to succeed.
3. The Importance Of Good SEO Copywriting
It has been stated by marketing experts like Seth Godin that the best type of SEO out there is creating good content. What this means is information that captures the attention of other people in the same or even outside industries lends itself well to being linked to naturally. Great writing will lead to more engagement on the website, increased traffic, financial gain (if monetized properly) so thus why one can understand the benefits of doing this right.
4. The Key To All Of This Is Quality
As mentioned numerous times already, it’s all about the quality of the content. SEO Copywriting requires the inclusion of the right key phrases but for user satisfaction, work on making sure the content is consumed. The search engine algorithms are always evolving and the ability of them to recognize related terms within the body of content is increasing exponentially. For those new to the SEO field, understand that Google recently has updated their algorithm to penalize “thin” content and reward meatier websites with compelling content not full of fluff, which was the standard operating procedure of the formerly mentioned SEO type websites. If your website wasn’t structured to include SEO writing in mind, you are not alone as the majority of websites online still need to incorporate this properly. That means good news and a huge opportunity since one can learn how to implement SEO copywriting today to benefit immensely from the opportunity this provides. This would be increased traffic and improved conversions, the dream of all website owners.