4 Benefits You Receive From A Professionally Designed Website
If you run a small business, you need to have a website. If you’re not sure how to do so, there are some fairly simple ways. You could:
- Use a free website template from a hosting provider
- Sign up for one of the blogging services such as WordPress
- Ask a design-savvy friend
- Use a builder such as Dreamweaver or iWeb
- Get a professional and have a professionally designed site
Here at Orange Snowman, we understand that a website isn’t just an online presence. Every part of your business has to pull its weight, and a website is no different. It’s there to bring in customers and help you make sales, and that happens much more readily if your website is professionally designed. A professionally designed website costs money, so we understand you may need some convincing. So here are the reasons why getting your website designed professionally is actually more cost-effective.
1. It can save you time
Your time is precious. You’ve got a million and a half different things to do in order to keep your business running. If you’re a start-up, you may even be doing the labor as well as the management! Learning how to build a website in order to have one takes a long time. Sure, anyone can throw up a website onto the internet. But one that actually functions and attracts customers? That’s not as easy. As if that wasn’t enough, a website takes fairly constant upkeep. There are e-mail addresses to set up, security issues to fix, and sometimes the code has to be redone. Every hour you have to work on the website is an hour you’re not working on your business.
2. It will bring in more customers
A website that’s been professionally designed will run more quickly. Not only will the site itself perform better, but it will be optimized for Google searches. This helps give you a head start in Google rankings, which can easily turn potential customers into actual clients. Proper, professional website design will let your customers browse your site more easily.
3. It will make things easier on you
If money is tight, it may be reasonable to ask a friend of yours who knows HTML and is willing to do the work for a six-pack. But a website designed by a non-professional quickly produces diminishing returns. And that’s if everything goes smoothly. If your website breaks down and your friend either isn’t available or doesn’t have the skills to fix it, what will you do then? Not to mention, internet browsers get updated regularly. If your website no longer works in certain browsers, can your friend fix that problem?
4. It will strengthen your brand
A website template is great to throw up a placeholder site. But a professionally made site is able to showcase what your business is all about. It works as a message board for potential customers, letting them know what your business finds important and how your business approaches the job. It also helps if you can make your website part of an entire package. When it goes hand in hand with physical products such as flyers and a business letterhead, it makes your brand that much stronger. You look professional and ready for business.
So, are you convinced yet?
Granted, we’re a bit biased. We’re professional designers, so naturally, we think that’s the best idea. That said, you’ll be amazed at how well a professionally designed website can work. So give us a call if you need a professionally designed website!
