What is UX Design?

hire a ux designer to find out!

User experience design, it is a strategy that will help you understand what you as an organization believe and represent. It also helps you define who your customers are, what they do, what are their aspirations and fears. UX Design is an exercise on empathy and introspection. It is also practiced by some, if not all, of the most successful companies on the planet.

UX Design helps the team come together as one

I am often asked, Federico we need this project to be a total success, what do you need from us? My answer is this, we need to align our minds, or thoughts. You see when we are part of an organization, and by that I mean more than 1 person, we need to row in harmony and in the right direction, otherwise we get angry, resentful team members that are consciously or subconsciously boycotting the process. When the organization agrees in the direction and feels emotionally committed to a common goal, coming to work feels good. It’s amazing how miserable people are at work, I see it everywhere, people hate their jobs. When people hate their jobs it shows in the way they treat the customers and how they treat one another. So my question to you is, besides the need to make money, what is it that makes you get up in the morning? Are you driven by ambition or do you have a vision? 

Listen to a description of what UX designer does.

For inspiration check out Springboard and Interaction Design Foundation. Are you a UX design agency?  Let us know if you think you should be included in this list.

Designing a Product vs Designing an Experience

We believe that as designers we have the power to create, shape an experience that will make a difference in someone’s life.

The key to a succesfull project is to align our thoughts

Finally, this isn’t just creativity being flaunted for no reason. The sole purpose is always to create value and the most effective use for the final result. Design Thinking uses core principles of design to accommodate and overcome every conceivable problem. With that, it is one of the leading approaches to design within nearly any industry you could think of.
Waiting for the Ideal Customer

You often see this in sports, you can have a team made up of superstars but they never quite make it to the finals, why? Is not that they are less talented, is not that they don’t have the latest exercise equipment or installations, it’s all about team chemistry. Leanordo Messi comes to mind, this soccer giant has won every meaningful trophy with his Barcelona team, however when he plays for his national team nothing has come of it, why? I believe that managing the egos of those superstars is the secret to wining, it is the same for your organization.

UX Personas- defining our customers

Defining a persona will help us support the design around a single customer experience. A design persona is a valid and valuable tool to leverage customer insight into creating an engaging customer experience. A design persona shares detailed information about customer behavior relevant to the designer’s work. Design personas can be made even more valuable by locating the relevant customer behaviors in the context of underlying motivations.

Who are your ideal customers a UX experience excercise
August 14, 2019 4:20 pm

Who are your ideal customers?

Our ideal customer is a value buyer Price is not the issue, they care about results. Value buyers have a sense of urgency and they do not need to know all the details. All they want to know is that they hired the best and are willing to pay for it . Our ideal customers are not afraid of getting their hands dirty, they take action! What’s the best way to find your ideal customer? You don’t, they find you! Are you easy to find? Do you come up in Google results when you search for your products or services?…

August 14, 2019 4:20 pm
ux-persona-low-tech
August 11, 2019 9:32 pm

UX Persona Low-tech Tom

Dear Federico: I am techno-phobic, I will call rather than email you. I’ll be honest with you, the only reason I don’t have a rotary phone is because they don’t sell them anymore. In-person meetings are very important to me, as I get frustrated with technology easily. I have difficulty keeping up with emails as my AOL inbox has thousands of unanswered notifications.  how can we possibly work together? -Low-Tech Tom Dear Tom: I am also a baby boomer, so I can relate to some of your frustrations. I will speak to you in terms you will understand. I can help you cope and…

August 11, 2019 9:32 pm
Customer Empathy Map
August 10, 2019 3:05 pm

How to Create a Customer Empathy Map

What are your customers seeing, feeling, and thinking? Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well. How to Organize Your Empathy Map There are different ways to organize your empathy map, but all ideas should have a few important elements. There needs to be space to work on the whiteboard or large sheet of paper. Divide the blank space into sections with the user in…

August 10, 2019 3:05 pm
UX persona ASAP
August 8, 2019 11:24 pm

UX persona ASAP Without a Rush Charge Jackie

Dear Federico: As you know I am an existing customer. I am about to send you another emergency project (it had to be done last week). I need my project to be done ASAP but make sure you don’t charge a rush fee. You see, I work for a company that constantly puts me in an unfair difficult position and I no choice but to pass this pressure on to you (no money, but lots of busy work). I know you must feel like, but I’m a tough manager. Please understand that I am always under the gun. I got…

August 8, 2019 11:24 pm
UX Persona Second Opinion Sam
August 8, 2019 7:25 pm

UX Persona Second Opinion Sam

Dear Federico: I may be part of a giant corporation, or maybe a small mom-and-pop shop, sharing responsibilities with a wife and or an astute cat. In either case, I need to get a 2nd, or 3rd, opinion from multiple stakeholders on absolutely every decision.When I ask everybody will provide me conflicting responses and the job will drag on unnecessarily for months, straining our relation and evaporating any profit you thought you were going to make with this job. Getting people to agree on anything in my organization is like herding cats, is there anything you can do to help…

August 8, 2019 7:25 pm
August 8, 2019 6:17 pm

UX Persona Do it My Way Lucy

Dear Federico: I am curious about learning your design process, and I even willing to try some of your ideas. I could design this thing myself, I have a background in design, photography, fine arts… However, I am short on time and that is why I am contacting you, here are my concept sketches. Dear Lucy: I Love your creative background. As an artist you know each art medium has its own set of rules and parameters, and we all have to follow them in order to produce quality work. For example if you are a painter you know that you can…

August 8, 2019 6:17 pm
UX Character Let's Make a Deal Charlie
August 8, 2019 5:24 pm

UX Persona Let's Make a Deal Charlie

Dear Federico: I like to get my website done, but I want to make sure I am getting a great deal. I will spend more time discussing the cost of the project rather than the creative brief. I want to save every last penny from my hard earned money and I want to know exactly how much time is being spent in each phase of the project, just to make sure. -Let’s Make a Deal Charlie Dear Charlie: No one wants to pay more than something is worth, I am the same way. You can find a lower cost website…

August 8, 2019 5:24 pm
UX character Copycat Kathy
August 8, 2019 5:11 pm

UX Persona Copycat Kathy

Dear Federico: I have a challenge for you, I have seen one of my competitor’s sites, and it looks so amazing that I want one done exactly like it. I want to basically make a duplicate copy of that website, can you do this for me? -Copycat Kathy Dear Kathty: It is great that you have a clear direction as to where we need to be. We try to look at each client’s needs on an individual basis.What worked for that company won’t necessarily work for you. If we outright copy your competitor, this action will carry legal implications that…

August 8, 2019 5:11 pm
UX Character Indecisive Dan
August 8, 2019 5:01 pm

UX Persona Indecisive Dan

Dear Federico: I don’t know exactly what I want. I cannot tell you what it is, however, I will recognize it when I see it. I will feel upset and frustrated if I don’t see a design that moves me. -Indecisive Dan Dear Dan: We have a process in place that allows us to discover what you stand for (your core values). Once we know more about you, we can present ideas and images that align with your vision. By taking small steps we’ll begin to see the big picture of who you are and where you need to be.…

August 8, 2019 5:01 pm
August 8, 2019 4:49 pm

UX Persona Distrusting Terry

Dear Federico: I am hanging on to an exciting, top-secret job for a major brand, but I need you to sign a non-disclosure agreement (the length of a novel). I want to make sure no one rips me off, this is very important if we are to move forward. My legalteam has created a document to safeguard my interests (multiple strategies to get out of paying you). I will need acopy of your resume and 3 referrals. -Distrusting Becky Dear Terry: We know how to read contracts and we find that yours is full of conditions that are not favorable…

August 8, 2019 4:49 pm
Ux character Vanishing Becky
August 8, 2019 4:25 pm

UX Persona Vanishing Becky

Dear Federico: I am super excited about our design project, you got the approval to execute your ideas and a here is your deposit… For the next few months, I will not follow up with you andwill not answer your emails, calls or text messages. It appears that I am going through some personal issue, I can’t talk to you about it, hope you understand. -Vanishing Becky Dear Becky: It may be that you have a lot on your plate; It might be that you have family problems keeping you away from work; It might be that you are disorganized;…

August 8, 2019 4:25 pm
August 8, 2019 3:58 pm

UX Persona VIP Victor

Dear Federico: I work in an industry everyone dreams of getting into like music, movie, or travel… I have a job opportunity for you, but in the event that you don’t take it, I’ll easily be able to find another designer who will take your place. I am actually doing you a favor by offering you this opportunity and I expect special treatment for my trouble (like a discount). -VIP VICTOR Dear Victor: I have worked with some really BIG corporations, and I sincerely feel that we are qualified to work for you. When I was an employee, I loved…

August 8, 2019 3:58 pm

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- Orange Snowman

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