Nowadays there are more tablets and smartphones being used than PCs. You have to make sure that you are building a website that works on everything from a PC to a phone. Developers are challenged by this because they have to make what works on various screens. It’s no wonder why responsive web design is is what people think of when they are talking about web design. Users expect the best experience possible. Each page that you create for your website should have its own topic. On each page, you can place plenty of content that relates to that specific topic, such as images, blog posts, and descriptions. You should have a purpose for each page. For example, you may want someone to buy the merchandise that you have listed on one page, but you may also want to get them to subscribe to your newsletter on a separate page after they are done reading posts that you have written. When you have a purpose for each page, it is also known as a call to action. There is always a reason for every item that you post on your website, whether you are adding engaging posts to get people to subscribe to your newsletter, or if you are listing stunning photographs of your merchandise to make sales.