I have been doing my own local research and I am finding that people are not getting it. Most businesses are ignorant of the basics of local marketing! This lack of understanding also means opportunity. If you have a little more vision than your competition, you can take advantage and compete like never before. Want to find out how your business is doing?
Own a local business? From attorneys and accountants to coffee shops and restaurants, all local shops can drastically increase their bottom line by taking advantage of Local SEO. This is the most basic, the most obvious marketing you can do for your business. There were 8 free spots conceded by Google now there are only 3 available. A position in the Google 3-pack can become a stream of new clients. Orange Snowman will only service 3 clients per occupation in each city, claim you spot today. Don't miss out on a great opportunity to connect with more local customers!
A top position on a search engine results gets most of the clicks and impressions, so getting a top-position ranking means you get a substantial increase in your website traffic. Local Search engine marketing also puts emphasis on the creation of information, keyword-relevant meta descriptions and titles. Optimized descriptions and tags boost your click-through rate, which increases relevant traffic.
With the internet, people are relying on it more than anything else to get information. If the business is not found on the Internet under local results it is going to lose a lot of customers. So you should make sure you implement a lot of strategies in your local SEO work. Print media is definitely on the decline as only 2 out of 10 adults get the news that way anymore. What is even worse is not as many people are reading the newspapers. In some cases, the local newspapers have seen the decline of almost 80% of the readers. Why is this happening? More people go to the internet for the news and information, print ads are truly a thing of the past.
When you are doing a local search it is generally to find a specific business. However, what is important and invaluable for people is to find a service or a specific product that is available locally. Typically a search will be based off a specific business name, but sometimes they will not have a business name when they are looking for the solution to the problem. When you use the tactics that are specific to ranking your business locally it will be very easy for you to improve your rankings and customer base. The key is to make sure you connect with your customers when they need you.
> 96% of desktops search local
> 46% of Google search is local
> 64% of locals use search engines and directories
> 50% look for a company’s address or telephone
> 78% of local searches result in an offline sales
This is going to make it easier for you to see that more people are searching for businesses while they are on the go. For now, the digital media is being outranked on mobile devices in the U.S. by 9%. Local SEO is going to make it easier for you to reach all these customers.
Reviews are your online reputation protect them fiercely. To increase your reputation ask your trusted clients to leave 5 star reviews with comments that are positive in nature. If you get falsely accused respond as soon as possible, don't let people blackmail you. Orange Snowman can monitor your reviews and be vigilant of your reputation.
I had read that just 6 out of 10 businesses have claimed their Google business listing, this was totally shocking to me, my own local study is even more dramatic 6/60. What this means is that if you act now you can have a big advantage over your competitors. A Google My Business listing is free it can help your chances of showing up on top of search engine results. It shocking that many businesses do not see the value of local marketing . Get a jump start on all of your competitors, get the rankings you need to raise and maintain a top position. Make sure you get on board before it becomes a much more competitive arena. Many businesses still don't see this shrinking opportunity, maybe they won't be in business too long.
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