Website Design, On-Page Optimization & SEO for a Beauty Supplier Company Selling their products online
It seems to me that there are some key search terms that are within reach and should be attainable with a little effort and a little strategy.
- rat tail combs- 6,600
- hairsense- 1,000
- men’s brushes- 880
- bone combs- 480
- seamless combs- 260
Going after 9,220 visitors who are actively looking for our products, currently we get about 750, which I suspect are mainly from, “seamless combs” and “bone combs”.
This company has been in business for about 40 years however, we are not even #1 at our own name; that is why we recommend to our clients that they only register their name variations, but that they keep up with social media; I peeked at Instagram and noticed that the #hairsense hashtag had been claimed by another company.
I think one of the best ways to push the Rat Tail Combs is on Pinterest.
I created a new category and a landing page for Rat Tail Combs on our website.
The homepage meta tags were updated to reflect our marketing focus.
Getting a Featured Snipet
How Google’s featured snippets work?
Google’s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format. Results displayed this way are called “featured snippets.”
We display featured snippets when our systems determine this format will help people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re especially helpful for those on mobile or searching by voice.
Featured snippets commonly contain one listing, but more than one may appear.