the digital renaissance in Marketing

Marketing in the digital age is constantly evolving, and with the emergence of new technologies and platforms, businesses have the opportunity to reach and engage with their target audience in more effective ways than ever before. This digital renaissance has transformed the marketing landscape, and companies must adapt and embrace the latest trends and tools to stay competitive and relevant in their respective industries.

What's The Role Of Online Marketing

Online marketing goes beyond having a visually appealing website and ensuring it is responsive. It involves optimizing your website for search engines, utilizing pay-per-click (PPC) advertising, and leveraging the power of social media. While each of these strategies has its merits, the key lies in integrating all marketing channels to work harmoniously in perfect synergy.

The most important aspect is connecting all the dots in your marketing efforts. A comprehensive approach to analyzing your current business data, carefully preparing a tailored strategy that encompasses various marketing channels.

By effectively managing your marketing mix, we ensure that your investments are maximized, eliminating any wasteful spending or poor decision-making.
Our team is dedicated to helping businesses like yours succeed in the online marketing landscape. We have the expertise and experience to navigate the ever-changing digital landscape and deliver measurable results. Whether it’s optimizing your website for search engines, running targeted PPC campaigns, creating engaging social media content, or implementing data-driven strategies, we are here to guide you every step of the way.
Don’t let your marketing efforts go to waste. Contact us today and let us help you unleash the full potential of your online presence. Together, we can create a cohesive and effective online marketing strategy that will drive meaningful results for your business.

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Marketing Powered Online Videos

Online videos are an essential component of a successful marketing strategy in the digital age. Incorporating videos into your online presence can significantly impact your ability to attract and convert customers. Videos have a unique power to capture attention, engage audiences, and convey messages effectively.

When visitors encounter a well-crafted video on your website, they are more likely to stay and explore further. Videos provide a dynamic and visually compelling medium to communicate important information about your products or services. Research shows that videos are absorbed 60  times faster than text, making them an efficient and engaging way to deliver your brand’s message.

Moreover, videos have the potential to expand your brand’s visibility and reach. By creating shareable content, you can amplify your message on social media platforms and extend your brand’s reach to a wider audience. Sharing videos increases your website’s traffic and improves search engine rankings, leading to enhanced online visibility.

Videos also play a crucial role in converting prospects into paying customers. They provide an immersive experience, allowing potential customers to see your products or services in action. This visual representation helps build trust and credibility, facilitating informed purchase decisions. Marketers consistently report higher conversion rates when utilizing videos compared to other content formats.

To leverage the power of videos, partnering with professionals who specialize in video production is crucial. These experts can assist you in every step of the process, from concept development to post-production, ensuring that your videos effectively align with your brand’s goals and resonate with your target audience.

In conclusion, online videos are a vital tool in today’s digital landscape. They attract and engage audiences, enhance brand visibility, and drive conversions. By utilizing videos strategically, businesses can differentiate themselves, establish credibility, and achieve their marketing objectives. Embracing the potential of videos is a proactive step towards creating a compelling online presence and connecting with customers on a deeper level.

Online Marketing Terms

If you don’t have customers, you don’t have a business. Make sure to buy the right technology to grow your business without wasting your time and money. Our technology helps you rank in search engines, manage your lead flow, and know exactly where all of your money is going so you can make smarter decisions. 

Return On Investment (ROI) is a way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on an investment is negative, it generally means you’re losing money on that endeavor. 

Cost-Per-Lead (CPL) is the total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC). 

Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives, short and long-term goals. Organizations use KPIs to evaluate their success at reaching targets and potential customers. 

Return On Ad Spend (ROAS) is the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel. 

Remarketing / Retargeting is an online marketing tactic that allows marketers to reach out via other channels to visitors who have previously visited their website. 

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

As an example, the average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.

Earnings Per Click (EPC) gives the average earnings generated as a result of every click you get on your website, product page or affiliate offer. It gives the average revenue for each click that you are driving to an offer. 

Lifetime Customer Value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. 

Customer Acquisition Cost (CAC) is the measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained. 

Cost-Per-Impressions (CPI) refers to the rate that an advertiser has agreed to pay per 1,000 views of a particular advertisement. A website that serves ads based on CPI doesn’t need the user to click on the ad – each appearance of the ad in front of a user counts as one impression. The advertiser agrees to pay the website a certain price for every 1,000 impressions the ad receives. Cost per impression is also known as Cost-Per-Thousand (CPM). The letter “M” is the Roman numeral for 1,000. 

Email Open Rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but a healthy open rate is typically in the 20-40% range.
Cost-Per-Click (CPC) or Pay-Per-Click (PPC) is an online advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. It is a method publishers use to bill based on the number of times a visitor clicks on an advertisement. The alternative is Cost-Per-Thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.

Cost Per Acquisition (CPA) is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. This does not include deals based solely on clicks, which are referred to specifically as Cost-Per-Click (CPC) or Pay-Per-Click (PPC). 

Conversion Path is the course of actions a prospect will go through to eventually become a lead. These events can include a Call To Action, lead form, thank you page, downloadable content, etc. 

Call To Action (CTA) is a marketing term for the next step a marketer wants the audience or reader to take. It is a prompt on a website that tells the user to take some specified action and helps remove friction in moving the user down the sales funnel. It’s the sentence, or button, that closes the deal! It is typically written as a command, such as ‘Sign Up’, ‘Buy Now’, ‘Join Free’, ‘Start Now’, etc and generally takes the form of a button or hyperlink.

It is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task. There can also be multiple CTAs on a page if there are multiple desired actions for the user to take. 

A/B Testing (also known as Split Testing or Bucket Testing) is the process of testing multiple variations of webpage, email subject line, landing page, CTA, and/or ads with the goal of determining which page generates more conversions.This means you will have 2-3 versions that are all running at the same time to see which performs best. 

Malpractice: Prescription Without Evaluation

The execution of a marketing campaign without evaluation and without the proper analysis and understanding the client’s pain points can result in incorrect conclusions and ineffective strategies. It is essential to take the time to conduct a thorough discovery process to uncover the why?, how?, and what? behind the your brand. Rushing to create campaigns without proper evaluation is akin to malpractice.

Brand Awareness Campaign for a Local Service Company

The success of a project cannot be guaranteed by technology or individual talent alone. It’s crucial for stakeholders to align their minds on each team member’s roles and expectations. To begin, let’s go through the discovery process, and find the why, how, and what of your organization. We can then implement the campaign through a mix of offline and online marketing strategies. 

OFFLINE EFFORTS

 

  1. Advertising
    1. Magazines
    2. Billboards
    3. Direct mail
    4. Newspaper
  2. Marketing materials
    1. Brochures
    2. Yard signs
    3. Door knock hangers
  3. Promotional materials
    1. Caps
    2. T-shirts
    3. Cups
    4. Water bottles
    5. Notebooks

ONLINE EFFORTS

 

  1. Website
    1. Website Design
    2. UI/UX strategy
    3. On-page optimization
    4. Social Media Integration
    5. Regular blog posting
    6. Chat integration
      1. Messenger
      2. AI chatbots
  2. Reviews Integration
    1. SEO content creation
    2. SEO plugging integration 
  3. E-mail Campaign
  4. Directory Optimization
    1. Caps
    2. T-shirts
    3. Cups
    4. Water bottles
    5. Notebooks
  5. Google My Business Optimization
    1. Directory Marketing
    2. Yext
    3. Brightlocal
  6. Social Media
    1. Facebook & Instagram
    2. Youtube Channel
    3. Pinterest
  7. Online Advertising
    1. Facebook & Instagram
    2. Forecasting Sales Funnels
    3. CRM Systems

Local Business Awareness Campaign

20% OFF

Days
Hours
Minutes
Seconds

Bronze

$1200
$ 760 Campaign Design (1) AWARNESS AD
  • Discovery Process
  • Mission Statment Excercise
  • Plan Outline
  • Time Frame
  • Content Review
  • Ad designs

Silver

$2000
$ 1600 (3) Ads WHY. HOW. WHAT
  • Placing your ads
  • Ads & Variations
  • Website Blog Section
  • Interactive AI Chatbots
  • Google Reviews Integration
  • Social Media Integration

Gold

$25000
$ 2,000 (6) Ads/posts
  • Instagram & Facebook
  • Website Optimization
  • Local SEO
  • Messenger Chat
  • Web 3.0 Metaverse Site

Video Services Teasers

The execution of a marketing campaign without evaluation and without the proper analysis and understanding the client’s pain points can result in incorrect conclusions and ineffective strategies. It is essential to take the time to conduct a thorough discovery process to uncover the why?, how?, and what? behind the your brand. Rushing to create campaigns without proper evaluation is akin to malpractice.

The first step is always about information gathering, identifying things like the website purpose goals and target audience.

A plan includes a definition of the site map, the structure, and technologies that were about to use to implement.

Not only do we focus on the visual style, but also on the usability of the user interface for the best possible user experience (UX/UI Design).

A very important part of the process is choosing the right text photos or videos, all optimized not only for your visitors, but also for search engines.

We create the website using the HyperText Markup Language and Cascading Style Sheets, with some help from databases and other technologies as well if needed (Elementor & WordPress).

We test for access to mobile devices, code, and scripts, compatibility with major browsers.

After we launch the site, our job, is definitely not done. We always monitor what’s happening, this enables us to fix any possible deficiencies… and if you want we can also manage the future maintenance and updates for you!

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