Website Design Factors


A website needs to be professional, polished and visually appealing. Keep in mind, it is a reflection of your services, products, and company. Your website might be the first, and perhaps only, impression that a prospective customer gets of your company. If your site is attractive, you are much more likely to elicit a positive impression from visitors and keep them on your website longer once they get there. As both large and small businesses continue to come online, it becomes more and more challenging to attract visitors’ attention and then keep it. The following ideas are some of the ones that PR professionals pay special attention to in order to maintain successful businesses.

Use color wisely: An appropriate color scheme should be used that contains 2 to 3 primary colors that work well together and create the right tone or mood for your business. When it comes to color, don’t over it, since that can detract from your written content.

Text that is easy to read: The combination that is most easy to read is a white background with black text. However, there are other acceptable color combinations as long as the contrast is appropriate. You should use easy to read fonts and ones that can be found on a majority of current computer systems. For paragraph text, keep your font size in between 10 pts and 12 pts.

Graphics that are meaningful: The graphics that you use play an important role. They provide appeal and visual variety to a page that would otherwise just be filled with boring text. However, it’s also important to not over-use them. Be sure that the ones you use to add context or meaning to the written content. Make sure you don’t add more than 3 to 4 images to a page. Otherwise, you will overload it.

Include high-quality photography: One easy way to increase how visually appealing your site and pages are is to make use of high-quality photographs. For online retailers, using high-quality product photos is very important.

Keep things simple: Make sure there is plenty of white space on your web pages. If your layout is clutter free, your visitors will be able to focus better on your message. Make sure that you don’t overload your website with a lot of animation, complicated design features or any other effects that are merely for impressing visitors.


In addition to style, your website needs to have substance as well. Keep in mind that your visitors are searching for information to help make their decision. Therefore, you should provide them with relevant and informative content. This is your chance to increase the confidence your visitor have in your company’s competence and knowledge.

Post your copy organized and brief: Make sure that topics are clearly labeled and break up your text into short paragraphs. Don’t overwhelm your visitors with text that is visually overwhelming. You have less than 10 seconds to grab your visitor’s attention. So be compelling, concise and clear. Update your content on a regular basis. Nobody wants to read the same stuff over and over. Static or dead content won’t encourage visitors to return to your website. Speak directly to your visitors. The word “you” should be used as much as you possibly can. Minimize using us, we and I.


Each component that is part of your website should work correctly and quickly. Poorly constructed or broken components will cause your visitors to be disillusioned and frustrated with your company. Everything across the board should work like it is expected to, including event registration, site search, contact forms, and hyperlinks.

Copy that is error-free: Keep in mind how much exposure your website will be getting. Make sure you double-check all of your figures and facts. You never know who might quote you in the future. You don’t want to remember for or associated with misspellings, incorrect punctuation, poor grammar or typos. Bad grammar and spelling mistakes are just as bad found on your website as in your company marketing materials.


A crucial, but the frequently overlooked aspect of any successful website is how user-friendly it is. Your site needs to be easy to understand, navigate and read. The following are some of the most important usability elements:

Attractive design, good organization and valuable content are the best ways to keep your visitors on your site. Make sure your website is well organized and simple. Pages should take less than 20 seconds to load via dial-up. If it takes longer than that, you will lose over half of your prospective visitors.

Another very important aspect of usability is the site layout. A consistent layout should be used that repeats certain elements through the entire site. Your menu items should be placed on the top of the website, or on either side above the fold. You should have 10 or fewer menu items. Keep in mind, your visitors tend to be in a hurry. You don’t want them to have to hunt around for the information they are looking for.

Usability tests have shown that having long link text does make it a lot easier for site visitors to get around a site. The Search Engines also favor descriptive and long link texts. Backlinks are also very important to provide users with a good sense of direction so that they don’t feel lost. If necessary, use breadcrumbs and a sitemap.

Different browsers frequently have their own rules when it comes to displaying content. You should, at the minimum, test your website using the most recent versions of Safari, Firefox and Internet Explorer. The screen resolution for computer monitors keeps increasing, so be sure that whatever looks good at that setting also works well with other devices and other resolutions.

A better website design company in Stuart Florida

The founding of Martin County had much to do with its surrounding waters such as the countless creeks, the South and North Forks of the Saint Lucie River, the Indian River and the Atlantic Ocean. The pioneers and the inhabitants of the area largely depended on the water and the benefits it brought to the area.

A gentleman named Homer Hines Stewart, Jr bought a substantial amount of property and built his bungalow North of the St. Lucie River. He gave part of his land away to put a Depot on it and so his surname was used for the railway stop when the train station came there from Palm Beach. At the time, there was no bridge that crossed the river.

The life of the Pioneers changed dramatically after the railway came to the area. The Railway meant that there was reliable transportation that helped to ship pineapples and fish to other areas. Tourists were able to travel there and for many, their social life revolved around the mail being brought by the train.

At first, the tourists were mostly outdoorsmen who wanted to fish and hunt. A man named John Danforth used his houseboat as a floating Hotel. Later he built the Danforth Hotel. Later on, the Stewart house, which began as a post office and store combination, was later transformed into a hotel. Witham Field Was built in the area for the purposes of training Navy pilots during World War II. It was a full 35 square miles and after the Coast Guard added facilities it was riddled with Lookout Towers.

Some of the servicemen would meet local ladies and marry them. After they returned from the war they permanently moved to the area to be with their wives. Once the war was finished, part of that area was turned into the Dickinson State Park.

The area promoted itself as being the World Capital of Sailfish. Stuart published fishing guides in The Daily News in the mid-1930s. The guides were distributed by the Chamber of Commerce and it managed to attract thousands of tourist. The editor of the Stuart news wrote most of the text and the guides were full of ads paid for by local businesses. Mr. Lyons was an environmentalist and an avid Sportsman and he instilled in the local residents the idea they should help preserve nature and to enjoy it.