Forecasting Sales Funnels

Preparation is the key to success.  So when you start thinking about launching a new campaign to increase sales, it’s important to have the right tools.  Typically, people launch their marketing funnel hoping their idea idea is valid. I strongly believe, that guessing is not the right way, you could end up losing a lot of time and money.  Our ability to forecast sales funnels puts and end to all that waste!

Funnel Mapper Performance

Wouldn’t it be great if before setting up landing pages and other funnel processes, you could test their effectiveness? The main feature enabling you to test your funnels is a  Funnel Mapper. The Funnel Mapper allows you to create funnel sequences. For example, your sales funnel could be simple:
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  • Landing page with an opt-in form
  • Email nurturing sequence
  • Conversion!

A compex Sales Funnel can include automation, audience segmentation of dozens of groups, chatbots, etc. After mapping your funnel, you can simulate traffic and even add your expenses to understand how much revenue your funnel could bring in. A Logic Engine will show us what to expect.

 

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A planer to Simulate Performance

A planner, is a type of blueprint, you can’t publish live sales funnels with it. Once we have a map, we proceed to implement your funnel with the real tools!

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Improve the Performance of Your Sales Funnel

Sales funnels are basically roadmaps to conversion, you want to make sure every step of the way is perfectly optimized. Normally, if you set up a touchpoint that doesn’t work for your audience, you’d have to wait a while and see how it’s performing. You wouldn’t know that it doesn’t work until you’ve already lost plenty of leads. But with our tools, you can simulate funnel performance or use sales funnel templates that already work like a charm for your target audience! Sales funnel planning has numerous benefits:
  • It saves time
  • It saves money
  • It improves conversion rates and generates sales

 

3. The best sales funnel features 

Before you say: “That’s too complicated,” and bounce, let me reassure you: Their features aren’t overwhelming. Instead, they’re exactly what you need to get started.

3.1. The funnel mapper

Geru gives you two choices for mapping your sales funnel: do it on your own or use a blueprint. Here’s how doing it on your own works:

 

Geru funnel mapper

Step 1. Add your products. 

  • First, you’ll add your products:
  • What kind of products are you offering?
  • Are they new or existing?
  • How much do your products cost?
  • What kind of pricing do you offer?
  • What is your stick rate (how many customers signed up and continued using your products)?
    Sales Funnels 8

    Step 2. Map your funnel

    This is the coolest part! It’s where you’ll actually drag & drop sections that you want in your funnel.

    You can add elements such as:

     

    • Traffic entry points (Where does your traffic come from?)
    • Behavioral pathways (Yes/no pathways – What do visitors do? What do they do if they don’t take your target action?)
    • Sales pages and order forms
    • Landing pages and opt-in forms
    • Upsells and downsells
    • Email sequences
    • Chatbots

    And more!

    Basically, you’ll be able to add every stage of your funnel. This will ultimately allow you to get accurate simulation results.

    Step 3. Start simulating!

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    Once you’ve set everything up, it’s time to simulate traffic campaigns. AI will calculate your results based on the elements in your funnel, your traffic sources, and other aspects. This is an incredibly important feature, especially if you’re launching ad campaigns. However, it might get tricky if you don’t have historical traffic data. In that case, you can use…

    3.2. Marketing funnel blueprints

    Geru marketing funnel blueprints

    These funnel templates are a great shortcut. You can pick from over 30 funnel templates, either to implement or simulate performance. They include:

     

    • Lead gen funnel
    • Squeeze page funnel
    • Webinar funnel
    • Micro continuity funnel

    And more! Every template includes sample conversion numbers, traffic campaign information, and more, which makes it a great choice if you don’t have your own traffic information.

    3.3. A/B test your funnels

    Just like any business owner, I’m a huge fan of A/B testing. Now, A/B testing is pretty simple when you just want to test landing pages and elements on them. But what happens if you want to split-test your funnel in its entirety?

    You can easily test two different funnels at a time through the Scenario Comparison feature. You can modify traffic sources, add new pages and elements, prices of your products, and then simulate both scenarios to see which works better. This feature can also help you understand which parts of your funnel need optimization. For example, you can increase email conversion rates, and see how that affects the rest of your funnel. Again, the main benefit of using this technology is being able to get an accurate estimate of your results. Other tools allow you to build sales funnels. However, Geru is among the first to offer forecasts and simulations.

    3.4. Reporting

    basic reporting

    In addition to offering basic reporting, it has a few really powerful tricks up its sleeve:

    Dream profit goal: Reverse-engineer your success

    After adding your dream profit goal, the software’s Logic Engine will instantly reverse-engineer your sales funnel and show you how to get there. You’ll see how much traffic, as well as visitors, leads, and sales you’ll need to get every day, every week, and/or every month to reach your profit goals. Set expectations and see what you need to optimize.

    Take a look at you how much extra money you could make if you reinvest your current earnings into acquiring traffic. Again, this is an incredibly useful feature for business owners!

    4. Planner use cases

    When you’re starting or running a business, it’s important to get your ducks in a row. You need to know which part of your sales process is contributing to your success, and just how much.

    conversion funnel

    If you’re just starting out, you can use a sales funnel template that converts – and understand what you need to do to succeed. If you’re a pro, you can significantly improve your results.

    5. Sales funnel tools

    The software offers simulations, you can’t build live sales funnels with it. We would need to acquire the tools you can use to get your business up and running:

    You’ll be able to turn your funnel simulation into reality before you can say “sold!”

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