Search Engine OptimizationSEO is the process of optimizing web pages to increase their rankings in search engines. Having a beautiful and interesting website is great, but if nobody finds it, then it’s as good as nothing. On the other hand, even a mediocre website full of useful and relevant content may receive more visitors because search engines place it higher on the results pages. SEO is divided into two categories: on-page optimization and off-page optimization. On-site SEO is generally considered easier to do. You can do it yourself even if you are just a beginner. Basically, on-site SEO revolves around using the right keywords on your content and structuring your site to make it easier for both visitors and search engine spiders to crawl it.
Understand what SEO keywords you are targettingThe first thing to do is to use the keyword in the title of your page. Take note that I used the term page, not a website. Search engines do not rank websites as a whole; instead, they look at each of the sites’ inner pages and rank them according to their relevance for various search queries. For example, you have a website about vegetables. The page that talks about carrots should make use of keywords and related terms about the word carrots. The page about tomatoes should then use tomato-related keywords to tell the search engines what that particular page is about. You can improve your on-page SEO by using your target keyword in the title, the first paragraph and the last paragraph of the page. There are other things you can do to further enhance the relevance of your web pages such as using H1, H2 and H3 tags. Heading tags are used to put more emphasis on certain terms on your content, allowing search engines to determine what the page is about. Study your target market and write really interesting pieces of content that visitors can’t help but share.
Off-page SEO StrategyOff-page SEO, on the other hand, is more difficult and entails long-term strategies. One of the biggest factors search engines uses when ranking web pages are the number of links they have from other relevant sources. The authority of the websites from which these links come from is also assessed by search engines. The page that has the most number of high quality and relevant links claims the top spot in the results pages. For many webmasters, the problem arises when they are in an uncommon niche, making it difficult to find relevant sites. This is where creativity comes in. By using high quality, unique and valuable content on your site, you can increase the chances of your site getting shared by your visitors to their friends, in social media or in their own blogs. This technique is usually referred to as link baiting. However, writing a compelling copy for your link baiting efforts is not an easy task. Huge websites usually have in-house writers and editors to do this task for them.
Keeping up with the search enginesThe algorithms used by search engines to ranks websites are always changing. Now, getting links from relevant sources and creating a buzz on social media should be on top of your priority list. SEO is not an easy game, which is why businesses hire SEO professionals or outsource the task to SEO agencies. If you are just starting out with your internet marketing venture and don’t have enough budget to hire a professional SEO, then it is best to learn the basics and implement the strategies on your own. Remember, the experience is the best teacher. Frequently Asked SEO Questions:
- What is the difference between Local SEO and SEO?