To most people SEO is an obscure technical term used by geeks. Search Engine Optimization is about visibility. There is a sea of websites out there, most of them are a business requirement, a necessary expense. The websites we create are not just another tax deduction, they are lead generating assets an added value to products, services and brand. Search engine optimization, or SEO, is widely regarded as a good choice for your Internet marketing strategy, largely thanks to its overall effectiveness. The many benefits of SEO are numerous.