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The Customer is King

The Customer is King always right UX persona

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The Customer is King

To me “The Customer is King” is the right approach, even when the client tells me “The Designer Knows Best”, I try to get out of my own skin and use my empathy powers to really solve the problem. You see, I believe that in our everyday life we have the power to influence people for the better.​

What's in the mind of the client?

“This exercise has opened my eyes, now I am more aware of my customers and what their needs are.”

“I now realize the effect my service plays in making someone else’s life a little more pleasant.”

“This gives meaning to the service we provide. I like feeling good about going to work!”

What's in the mind of the designer?​

“The site is very nice, it anticipated my needs and it answered my questions effortlessly.”

“I see they offer to finance, a good thing because things are tight.”

“When I called, the people seemed to be caring and professional.”

“What a delightful experience.”

“I like these guys, they got themselves a new customer!”

“This exercise has opened my eyes, now I am more aware of my customers and what their needs are.”

“I now realize the effect my service plays in making someone else’s life a little more pleasant.”

“This gives meaning to the service we provide. I like feeling good about going to work!”

What's in the mind of the customer?

“I the designer are not the customer.”

“I don’t know much about the industry but everything I need to know I can obtain from my cooperative client.”

“I sketch before I do.”

“Now I can work less and achieve more.”

“I am making more money, I got me a great client!”

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