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The Hero

Where there is a will, there is a way!

Making the world a better place is what the Hero wants to do. Just when everything appears to be lost, the Hero comes in to save the day. In all the stories, the Hero is triumphant over any major challenge, adversity, or evil, which inspires all of us. The hero wants to prove his worth to himself as well as others by saving the day. They always defend the underdog or rescue the victim.

  • To make this happen they are willing to work much harder than anyone else.
  • The core desire of the Hero is to take courageous action to prove their worth.
  • They are afraid of wimping out, vulnerability, and weakness.

The Hero archetype in branding is best used for:

  • Equipment
  • Outdoor
  • Sportswear

The Hero archetype is used by such famous brands as:

  • FedEx
  • Adidas
  • Nike

Nike really stands out in terms of adopting a personal and then making a strong commitment to it. They have numerous athletes in their advertisements, ranging from Serena Williams to Michael Jordan, and associating with those athletes helps to tap into their audience’s determination. People are inspired by Nike through their brand ambassadors’ achievements

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