Where there is a will, there is a way!

Making the world a better place is what the Hero wants to do. Just when everything appears to be lost, the Hero comes in to save the day. In all the stories, the Hero is triumphant over any major challenge, adversity, or evil, which inspires all of us. The hero wants to prove his worth to himself as well as others by saving the day. They always defend the underdog or rescue the victim.

  • To make this happen they are willing to work much harder than anyone else.
  • The core desire of the Hero is to take courageous action to prove their worth.
  • They are afraid of wimping out, vulnerability, and weakness.

The Hero archetype in branding is best used for:

  • Equipment
  • Outdoor
  • Sportswear

The Hero archetype is used by such famous brands as:

  • FedEx
  • Adidas
  • Nike

Nike really stands out in terms of adopting a personal and then making a strong commitment to it. They have numerous athletes in their advertisements, ranging from Serena Williams to Michael Jordan, and associating with those athletes helps to tap into their audience’s determination. People are inspired by Nike through their brand ambassadors’ achievements.

The Hero

The Hero archetype is characterized by a desire for achievement, mastery, and courage. Brands that embody the Hero archetype typically convey a sense of strength, perseverance, and achievement. Examples of brands that align with this archetype include Nike, BMW, and Apple.

The Hero archetype is often used to appeal to consumers who are seeking inspiration, motivation, and a sense of purpose. Brands that utilize this archetype in their marketing often focus on empowering their customers to achieve their goals and overcome obstacles. They may use messaging and imagery that portrays their customers as heroes in their own right, capable of achieving greatness.

One example of a brand that utilizes the Hero archetype effectively is Nike. The company’s “Just Do It” slogan has become iconic, inspiring people to push themselves to achieve their goals. Nike’s marketing campaigns often feature athletes who have overcome adversity to achieve greatness, such as Serena Williams and Michael Jordan. By associating its brand with these heroes, Nike positions itsel as a brand that can help its customers become heroes in their own right.

Another brand that embodies the Hero archetype is BMW. The company’s marketing often focuses on the idea of “ultimate driving machines,” positioning their cars as the choice for those who value performance, precision, and control. By emphasizing the qualities of a hero – strength, mastery, and achievement – BMW appeals to consumers who seek a sense of accomplishment and excellence.

Overall, the Hero archetype is a powerful tool for brands looking to inspire and motivate their customers. By tapping into the desire for achievement and mastery, brands can create a sense of purpose and meaning that resonates with their audience.