Free To Be You & Me

This is a positive personality who has an optimistic view of life.  The Innocent might also be known as a dreamer, traditionalist, romantic, saint, mystic, traditionalist, or utopian. The Innocent character is depicted quite well by Tom Hanks in the movie Forest Gump. They frequently want to return to natural living and nature. They are pure and honest and do not hold ill will towards anybody. What they want ultimately for the people around them and themselves is for everyone to be happy. The core desire of the Innocent is to experience paradise. They are afraid that doing something bad or wrong can provoke punishment.

The Innocent archetype in branding is best for:

  • Fresh food,
  • Skincare
  • Beauty

The Innocent archetype is used by such famous brands as:

  • Dove
  • Aveeno
  • Whole Food

Dove and Aveeno both are skincare products promoting simplicity and natural ingredients. A simplistic persona is also adopted by these brands that present women in a more natural way. Whole Foods is about untouched, natural, organic food.

The Innocent

The Innocent archetype is characterized by a desire for simplicity, purity, and happiness. Brands that embody the Innocent archetype typically convey a sense of optimism, goodness, and trustworthiness. Examples of brands that align with this archetype include Coca-Cola, Disney, and Dove.

The Innocent archetype represents the essence of childhood and evokes feelings of safety, trust, and joy. Brands that embody the Innocent archetype appeal to consumers who seek simplicity, transparency, and an escape from the complexities of adult life. They project a sense of optimism and trustworthiness, and they are often associated with traditional values and beliefs.

Coca-Cola, for example, is a classic example of a brand that embodies the Innocent archetype. Its advertising campaigns often feature images of happy, carefree people enjoying a refreshing bottle of Coca-Cola on a hot summer day. The brand’s messaging is centered around the idea of spreading happiness and joy, and its red and white color scheme evokes a sense of nostalgia and tradition.

Similarly, Disney is a brand that embodies the Innocent archetype in a unique way. Its movies, theme parks, and merchandise all convey a sense of magic, wonder, and innocence. The brand’s messaging is centered around the idea of creating lifelong memories and fostering a sense of childlike wonder in its guests and customers.

Dove is another brand that aligns with the Innocent archetype. Its messaging emphasizes purity, simplicity, and the natural beauty of its customers. The brand’s advertising campaigns often feature real women of all shapes and sizes, promoting a message of self-acceptance and confidence. The brand’s packaging and design also convey a sense of simplicity and purity, with its signature white color and gentle, natural scents.

Overall, the Innocent archetype is a powerful tool for brands seeking to connect with consumers on an emotional level. By embodying the essence of childhood and evoking feelings of safety, trust, and joy, brands that align with this archetype can create a strong and lasting connection with their customers.