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The Magician

Anything Can Happen!

This archetype has dreams that are seen as impossible by other people. The technology that makes their dreams come true is magic. The Magician also can be known as the medicine woman or man, healer, shaman, mediator, leader, innovator, catalyst, or visionary.

The Magician 3

The magic is sometimes simply the energy to continue to persist. Think of the amazing success enjoyed by the Energizer Bunny, which appears to be magical due to the fact that he keeps going and going.

  • Magical moments are fostered by magician brands, which are things that are seen as impossible by others.
  • Making dreams come true is the core desire of the Magician.
  • Unanticipated negative consequences are what they are afraid of.

The Magician archetype in branding is best used for:

  • Health
  • Beauty
  • Entertainment

Any brand that offers some type of element of mystique or mystery. The Magician archetype is used by such famous brands as:

  • Mastercard
  • Sony
  • Disney

The quintessential brand for everything magical is Disney. The opening credits in their films have a special place in everyone’s hearts

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