Dear Federico:

I have a challenge for you, I have seen one of my competitor’s sites, and it looks so amazing that I want one done exactly like it. I want to basically make a duplicate copy of that website, can you do this for me?

-Copycat Kathy

Dear Kathty:

It is great that you have a clear direction as to where we need to be. We try to look at each client’s needs on an individual basis.
What worked for that company won’t necessarily work for you. If we outright copy your competitor, this action will carry legal implications that will most certainly come back to haunt you. In addition, your clients will notice, and it’ll reflect poorly on your company. However we can incorporate and even improve upon the core ideas and concepts of your competitor, but outright copying is out of the question. Your authenticity is what gets you noticed.

Our ideal customer is authentic