Dear Federico:
I don’t know exactly what I want. I cannot tell you what it is, however, I will recognize it when I see it. I will feel upset and frustrated if I don’t see a design that moves me.
-Indecisive Dan
Dear Dan:
We have a process in place that allows us to
discover what you stand for (your core values). Once
we know more about you, we can present ideas and
images that align with your vision. By taking small
steps we’ll begin to see the big picture of who you are
and where you need to be. If you go through our
discovery exercises, you will gain the confidence and
conviction to pursue your goals decisively. All we need
from you Dan is a little enthusiasm.
