Dear Federico:

I don’t know exactly what I want. I cannot tell you what it is, however, I will recognize it when I see it. I will feel upset and frustrated if I don’t see a design that moves me.

-Indecisive Dan

Dear Dan:

We have a process in place that allows us to discover what you stand for (your core values). Once we know more about you, we can present ideas and images that align with your vision. By taking small steps we’ll begin to see the big picture of who you are and where you need to be. If you go through our discovery exercises, you will gain the confidence and conviction to pursue your goals decisively. All we need from you Dan is a little enthusiasm.

Our ideal customer is enthusiastic