Dear Federico:

Esteemed Federico,

I reckon I’m what you’d call a technophobe, my dear sir. When it comes to correspondence, I prefer the old-fashioned way – a good old-fashioned phone call, no less! But I must confess, the reason I haven’t embraced the rotary phone is the simple fact that they’re as rare as a hen’s teeth these days. In-person meetings, oh boy, they mean the world to me! You see, I’m easily flabbergasted by technology’s antics. Now, let me tell ya, when it comes to emails, I’m in a real pickle. My AOL inbox is teeming with notifications, unanswered and mocking me to no end. How on earth can we manage to work together, I wonder?

Yours sincerely, Good ol’ 

-Low-Tech Tom

Dear Tom:

I am also a baby boomer, so I can relate to some of your frustrations. I will speak to you in terms you will understand. I can help you cope and maybe even develop your enthusiasm for technology. I’m Ok with you printing all the pages and mailing them to me. I’m Ok with handwritten documents, we can even transcribe your recordings into perfectly written text. I can do in-person agenda driven working meetings with you. My main job is to tap into your deep knowledge of the business and adopt the best strategy to help you project this knowledge to this new world. This project will pull you out of your comfort zone, but Tom you have done this many times in the past, be courageous!

Our ideal customer is courageous