UX Design & Design Thinking

It’s amazing what people from different backgrounds can create when collaborating with one another. By laying the full scope of skills and talents out on the table, vastly greater results can be attained. The main goal is to test every avenue possible to fit all potential user needs. Any potential frustrations must be fully considered and then addressed to assure the experience that users ultimately have is as satisfying as possible. Design Thinking also brings talented and experienced individuals together, all of whom work to pull their resources to help create the ultimate end result.

An Empathy Map can helps understand how our customers are feeling and thinking

EMPATHIZE

Learn about the audience, observe interview, listen and ask questions.

DEFINE

Define your scope, look for patterns and insights, question assumptions.

IDEA

Come up with many solutions, experiment, co-create and brainstorm

PROTOTYPE

Think big, fail fast, gather feedback, learn from users and refine.

TEST

Test, survey, evaluate, gather learning, iterate and scale.

Give your business the tools it needs to succeed

If small businesses want to compete with the big boys, they need to step things up. This is why they need to become familiar with internet marketing. However, it is important for businesses to have a guide that can help them use internet marketing to its fullest potential. Internet online marketing is used by many people in many industries. As a matter of fact, it is used by entrepreneurs, internet marketers, home business owners, as well as many others who want to gain more exposure for their company. One of the best things about internet marketing is that it can gain exposure for your business from people located all around the world. Figuring out internet marketing can be difficult. This is especially true if you do not have access to the right tools.

Designing a Product vs Designing an Experience

We believe that as designers we have the power to create, shape an experience that will make a difference in someone’s life.

The key to a succesfull project is to align our thoughts

Finally, this isn’t just creativity being flaunted for no reason. The sole purpose is always to create value and the most effective use for the final result. Design Thinking uses core principles of design to accommodate and overcome every conceivable problem. With that, it is one of the leading approaches to design within nearly any industry you could think of.

THE DESIGNER

"I fulfill the requirements and then you will pay me"​

THE CLIENT

"The client is always right."

1

THE CUSTOMER

"My AC is broken please help!"

2

The client has money but no good taste, however, I need to pay my mortgage, so here we go again!

It’s tacky but I got the site approved.

I need content, but the client is to busy to call me back and acts angry if I press. I will make it up as best as I can.

The client is not happy with the traffic, he demands more of me! The scope of work grows as my hourly rate declines. 

At this rate I can make more money working at McDonalds!

Make me a website with the colors of the University of Florida, go Gators!

Then I want to talk about myself and all my achievements.

I need to get my website to be #1 that is why I hired a “website designer”

I am extremely busy so don’t count on me getting you any feedback.

I hope this “web guy” has experience on my field or I’m going to have to fire him.

He better double his efforts or it’s over for him.

3

I see the site looks like UF colors, I graduated from University of Miami, go Hurricanes!

Let’s see what else is out there…

 

THE CLIENT

"Hope this guy knows what he's doing."

THE DESIGNER

Looking foward to my latest portfolio piece.

1

THE CUSTOMER

"My AC is broken please help!"

2

I get a lot of compliments from my site.

I can see my site is on top of the search engines, that’s good.

OK I get calls, but no as many as I need. Something is wrong with the designer.

 If sales don’t increase I’m gonna have to fire this guy!

How will this project look in my portfolio? Maybe I can win an ADDY Award for coolest site?

My local marketing is taking effect, I can see my client on the top of Google results.

My stats are great, the site is getting traffic, the client must be thrilled.

Client is Upset?
What else does he want, I do marketing not sales, does this client even know the difference?

3

The website looks nice, but the prices seem a bit high and there are no finance options like with the “other guys”.

Let me look somewhere else.

 

THE CLIENT

"I'm getting more and better customers"​

THE CUSTOMER

"I'm getting my AC fixed!"​

1

THE DESIGNER

"I've become an expert in the industry"

2

This exercise has opened my eyes, now I am more aware of my customers and what there needs are. 

I now realize the effect my service plays in making someone else’s life a little bit more pleasant. This gives meaning to the service we provide. I like feeling good about going to work!

The site is very nice, it anticipated my needs and it answered my questions effortlessly.

I see they offer financing, a good thing because things are tight.

When I called, the people seemed to be caring and professional.

What a delightful experience.

I like these guys, they got themselves a new customer!

3

I am not the customer.

I don’t know much about the industry but everything I need to know I can obtain form my cooperative client.

I sketch before I do.

Now I can work less and achieve more.

I am making more money, I got me a great client!

Teddy Roosevelt

"No one cares how much you know, until they know how much you care."

Personas

Defining a persona will help us support the design around a single customer experience. A design persona is a valid and valuable tool to leverage customer insight into creating an engaging customer experience. A design persona shares detailed information about customer behavior relevant to the designer’s work. Design personas can be made even more valuable by locating the relevant customer behaviors in the context of underlying motivations.

Teddy Roosevelt

"No one cares how much you know, until they know how much you care."

An Empathy Map can helps understand how our customers are feeling and thinking

Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well.

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