A Basic Overview Of Design Thinking

UX stands for user experience

Design Thinking is a problem strategy. The main goal is to test every avenue possible to fit all potential user needs. Any potential frustrations must be fully considered and then addressed to assure the experience that users ultimately have is as satisfying as possible.

Utilizing The Expertise Of The Entire Team

Design Thinking also brings  talented and experienced individuals together, all of whom work to pull their resources to help create the ultimate end result. It’s amazing what people from different backgrounds can create when collaborating with one another. By laying the full scope of skills and talents out on the table, vastly greater results can be attained.

A Focus On Empathy

Empathy is at the very core of Design Thinking. Some fields may refer to this as “understanding” whereas others use the term “discovery”. No matter the explanation, empathy is absolutely essential for identifying what may attract someone to a product in the first place, as well as the feeling that they’ll hopefully have when interacting with it.

An emphasis on testing

Another major tenant is the prospect of testing and testing again after the initial design phase. This will allow for problem solving to take place in a more well-rounded manner, as well as offer room for breakthroughs that will make the end result even better. The creation of several prototypes can also be used to gather useful feedback from team members and users alike. Some have described this process as overly messy in comparison to the likes of linear and analytical problem solving, but the results more than speak for themselves.

Design Thinking Is Capable Of Creating Value

Finally, this isn’t just creativity being flaunted for no reason. The sole purpose is always to create value and the most effective use for the final result. Design Thinking uses core principles of design to accommodate and overcome every conceivable problem. With that, it is one of the leading approaches to design within nearly any industry you could think of.

Why our efforts need to be aligned?

Why do we embrace human experience as the future of design? For us to grow as a company we need to make more clients succeed.

An Empathy Map can helps understand how our customers are feeling and thinking

Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well.

No one cares how much you know, until they know how much you care- Teddy Roosevelt

Defining a persona will help us support the design around a single customer experience. A design persona is a valid and valuable tool to leverage customer insight into creating an engaging customer experience. A design persona shares detailed information about customer behavior relevant to the designer’s work. Design personas can be made even more valuable by locating the relevant customer behaviors in the context of underlying motivations.

Image result for empathy maps


Image result for empathy maps