UX Design & Design Thinking
An Empathy Map can helps understand how our customers are feeling and thinking
Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well.
Design Thinking Creates Value
Defining a persona will help us support the design around a single customer experience. A design persona is a valid and valuable tool to leverage customer insight into creating an engaging customer experience. A design persona shares detailed information about customer behavior relevant to the designer’s work. Design personas can be made even more valuable by locating the relevant customer behaviors in the context of underlying motivations.
Give your business the tools it needs to succeed
If small businesses want to compete with the big boys, they need to step things up. This is why they need to become familiar with internet marketing. However, it is important for businesses to have a guide that can help them use internet marketing to its fullest potential. Internet online marketing is used by many people in many industries. As a matter of fact, it is used by entrepreneurs, internet marketers, home business owners, as well as many others who want to gain more exposure for their company. One of the best things about internet marketing is that it can gain exposure for your business from people located all around the world. Figuring out internet marketing can be difficult. This is especially true if you do not have access to the right tools.
A Focus On Empathy
Empathy is at the very core of Design Thinking. Some fields may refer to this as “understanding” whereas others use the term “discovery”. No matter the explanation, empathy is absolutely essential for identifying what may attract someone to a product in the first place, as well as the feeling that they’ll hopefully have when interacting with it.
An emphasis on testing
Another major tenant is the prospect of testing and testing again after the initial design phase. This will allow for problem solving to take place in a more well-rounded manner, as well as offer room for breakthroughs that will make the end result even better. The creation of several prototypes can also be used to gather useful feedback from team members and users alike. Some have described this process as overly messy in comparison to the likes of linear and analytical problem solving, but the results more than speak for themselves.