Learn about the audience, observe interview, listen and ask questions.


Define your scope, look for patterns and insights, question assumptions.


Come up with many solutions, experiment, co-create and brainstorm


Think big, fail fast, gather feedback, learn from users and refine.


Test, survey, evaluate, gather learning, iterate and scale.

UX Design & Design Thinking

It’s amazing what people from different backgrounds can create when collaborating with one another. By laying the full scope of skills and talents out on the table, vastly greater results can be attained. The main goal is to test every avenue possible to fit all potential user needs. Any potential frustrations must be fully considered and then addressed to assure the experience that users ultimately have is as satisfying as possible. Design Thinking also brings talented and experienced individuals together, all of whom work to pull their resources to help create the ultimate end result.


Teddy Roosevelt

"No one cares how much you know, until they know how much you care."

An Empathy Map can helps understand how our customers are feeling and thinking

Typically, research notes are categorized based on what the research interviewees were thinking, feeling, doing, seeing, and hearing as they engaged with your product. It helps your team zoom out from focusing on behaviors to consider the users’ emotions and experience as well.

Design Thinking Creates Value

Finally, this isn’t just creativity being flaunted for no reason. The sole purpose is always to create value and the most effective use for the final result. Design Thinking uses core principles of design to accommodate and overcome every conceivable problem. With that, it is one of the leading approaches to design within nearly any industry you could think of.


It's a Greek word, it means mask.


Defining a persona will help us support the design around a single customer experience. A design persona is a valid and valuable tool to leverage customer insight into creating an engaging customer experience. A design persona shares detailed information about customer behavior relevant to the designer’s work. Design personas can be made even more valuable by locating the relevant customer behaviors in the context of underlying motivations.

Give your business the tools it needs to succeed

If small businesses want to compete with the big boys, they need to step things up. This is why they need to become familiar with internet marketing. However, it is important for businesses to have a guide that can help them use internet marketing to its fullest potential. Internet online marketing is used by many people in many industries. As a matter of fact, it is used by entrepreneurs, internet marketers, home business owners, as well as many others who want to gain more exposure for their company. One of the best things about internet marketing is that it can gain exposure for your business from people located all around the world. Figuring out internet marketing can be difficult. This is especially true if you do not have access to the right tools.

> Federico Sandoval

Our efforts need to be aligned

Why do we embrace human experience as the future of design? For us to grow as a company we need to make more clients succeed.

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A Focus On Empathy

Empathy is at the very core of Design Thinking. Some fields may refer to this as “understanding” whereas others use the term “discovery”. No matter the explanation, empathy is absolutely essential for identifying what may attract someone to a product in the first place, as well as the feeling that they’ll hopefully have when interacting with it.

An emphasis on testing
Another major tenant is the prospect of testing and testing again after the initial design phase. This will allow for problem solving to take place in a more well-rounded manner, as well as offer room for breakthroughs that will make the end result even better. The creation of several prototypes can also be used to gather useful feedback from team members and users alike. Some have described this process as overly messy in comparison to the likes of linear and analytical problem solving, but the results more than speak for themselves.

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