6 Important Website Design Elements​

Understanding Web Design​

Effective web design uses several different visual elements to make the website easy to use and appealing to users. Website owners often use the term web design to clarify the front-end design of their website, which includes writing content and mark up. Web design often overlaps web engineering in website development. Website designers must understand how websites are used by visitors. If the website designer’s job duties include creating markup, they must remain up-to-date on the accessibility rules of the web. Web designers use several tools, depending on the creative process that they handle. These tools are constantly changing based on modern software and standards; however, the principles behind these tools remain the same – to provide users with an easy to navigate website. Web design continues to grow and is used across various sectors of the internet. Personalized web programs enable web designer to combine several features, such as content writing, website analysis, and marketing. In order to make your website user-friendly and attractive, there are several things that must be taken into consideration. Furthermore, it is essential that your site is easy to use on all types of platforms, including computers, tablets, and mobile devices.

1. Website Color

The colors used on a website will be based on the purpose of the website and the website’s visitors. Oftentimes, the colors used will be based on the individual’s or company’s branding; however, it is important that the colors chosen are web-safe colors.

2. Website Content

The content on the website should include both text and multimedia visuals. Written text should be useful and relevant. This information will help keep your visitors on your website and provide them with the information that they want. When including content on a website, it is essential that the content is optimized for search engines, include all relevant keywords and be an appropriate length.

3. Website Fonts

Fonts are used to enhance your website. It is important to note that most web browsers can only recognize a few fonts. These fonts are known as web-safe fonts. When using fonts on your website, ensure that only web-safe fonts are used.

4. Graphic Design

Graphics on a website include clip art, icons, logos and photos. Each of these can enrich your overall website design. Position them carefully and ensure they complement the color and content of your website to help ensure a user-friendly website. Furthermore, do not use too many graphics as this can slow down the load time of the web page and make it look too congested.

5. Website Layout

Layout describes how your text, ads, and graphics are organized. The primary goal of your website should be to ensure your visitors can easily find the information that they are looking for. The layout of your website should be consistent and balanced.

6. Landing Pages

Some of the best-performing companies today have word of mouth or referrals to thank for their success. Simply giving your customers a quality product or service makes it easy for one to refer a friend to you. As this goes by, your company brand starts getting attention, and before you know it, the brand is famous. Having a product from some of the successful companies/brand gives a sense of satisfaction that you would not feel with a ‘faceless’ unpopular name.

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