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ORANGE SNOWMAN- Website Design Stuart, Martin County, Florida

Orange Snowman is a Marketing Agency who's mission is to co-create websites and promotional materials that engage, connect, and convert. We like to work with generous, enthusiastic clients in a mentoring environment where no one is afraid of expressing their ideas. Our goal is to align the thoughts of the designer and the client towards satisfying the needs of the customer. We strive to be original because when we are true to ourselves, we feel good about the work we do and the lives we live.

Enthusiasm is the mother of effort, and without it nothing great was ever achieved.

Ralph Waldo Emerson

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Sam Walton

If you can just be yourself, then you have to be original because there's no one like you.

Marc Newson

Who are our ideal clients?

Our clients are business people who are looking to create a website that engages, connects, and converts. Some of our clients include folks who want to spend less time doing things that they are not that good at, and want to concentrate on what really makes them money. Our ideal customers are people who are looking for the best value and not necessarily the cheapest price.

I take my work very seriously but I also find it very satisfying and fun, I look forward to sharing my creative powers with you.

- Federico Sandoval

How to make your project a success?

There are 3 ways to seeing your project, "The client is always Right", "The Designer Knows Best", or "The Customer is King". After doing hundreds of projects, I can tell you without a doubt, that only one approach works. If we can temporarily suppress our ego and align our minds towards one goal we can achieve amazing things. When we align our thoughts something strangely beautiful takes place, we provide the customer with a delightful memorable, meaningful, memorable experience.

A Brief History of the Stuart

The town now known as Stuart was first settled by German immigrant families in the 1880s. They originally named their community “Potsdam” in honor of the European city. This name only lasted until 1895. The settlement was initially delighted to welcome the railroad to town in 1894, but delight soon turned to exasperation. Train engineers developed a habit of cheekily announcing the city as “Damn Pots” instead of Potsdam when they arrived. One of the area’s most respected pioneers, Homer H. Stuart, Jr., solved the problem by offering up his name for the village’s use. We became “Stuart” in mid-1895 and have stuck with it ever since.

The settlement had a short but fascinating history before the arrival of the railroad. All of the supplies settlers needed – flour, bacon, sugar, tools, fabric, and more – came on trade boats plying the Indian River between Titusville and Lake Worth. The boats visited at two-to-four week intervals, and the early pioneers were accustomed to making do if the boats were delayed.

The rivers were the highways of the settlement in those early days. Roads were mere dirt tracks, with only the most important of them being paved with ground-up oyster shells. The pioneers settled on both sides of the St. Lucie River, creating a demand for ferry and flatboat services to carry people, wagons, and goods across. Locals also used their own boats to get around. When the settlement’s first school opened in 1892, many of the students came in boats.

Up until 1909, Stuart fell within Dade County, which stretched from the St. Lucie River to the southern end of the peninsula. The northern section of Dade County, including Stuart, was converted into Palm Beach County in 1909; Stuart changed counties yet again in 1925 when it became the seat of the new Martin County.

At the end of the 19th century, the region’s main economic activity was farming pineapple. Stuart was an economically diverse community, though; local settlers also made their livings fishing, building boats, and catching green turtles for export.

Some of Stuart’s oldest and most long-lasting businesses trace their roots to the 19th century. Walter Kitching’s general store was the city’s first business, founded in 1897, in a lot facing the train station. George W. Parks opened a store of his own in 1901, and in 1902, Walter’s nephew, Stanley Kitching, opened a drink stand. Over the next three years, Stanley expanded considerably, building a two-story building to contain a tackle shop, a drug store, and the town’s new Southern Express office. Nearby neighbors in those early days included boat docks and the freight and passenger depots. When the Kitching and Parks families built homes on Stuart’s main road, it was named Railroad Avenue. This would in time be renamed as Flagler Avenue.

Oher residents built their homes across the railroad tracks, in a piece of land known as the Frazier Addition and a neighborhood that retained the original village’s “Potsdam” name. Hubert Bassey’s property on the South Fork of the river, purchased in the 1880s, was also broken up into single-family home lots.

By 1910, the market for pineapples was souring and Stuart residents moved toward other forms of employment. The town’s boat-building and fishing industries grew bigger. This decade also saw the rise of several garages to service the community’s new automobiles. 

The Stuart Bank was established in 1912, on a lot facing St. Lucie Avenue. The Fereo building was opened in 1913, offering commercial space to the Stuart Drug Store and the Stuart Post Office. The Drug Store was noteworthy for operating the town’s first payphone. 1913 also saw the construction of a larger passenger train station (at the intersection of Railroad (Flagler) Avenue and St. Lucie Avenue. This station would become the core of the town over the next decade. Stuart continued to grow, and its people recognized that it had left the frontier days behind.

The community’s first newspaper, the Stuart Times, started pushing for incorporation in April of 1913. Residents were agreeable to the idea, voting to incorporate as the City of Stuart in May of that year. This change introduced the community’s first civil servants: A mayor, a city clerk, a city marshal, and councilmen. 

By 1914, Stuart’s population stood at roughly 700. This was when the town’s first entertainment venue, the Lyric Theater, opened up at the intersection of Osceola and Belle Flora (later Colorado) Avenues. Stuart’s noteworthy fishing opportunities began attracting growing seasonal crowds in the winter. This led to the establishment of several new hotels and apartment houses, including the St. Lucie Hotel, the Coventry Hotel, and the Kimberly Apartments. The Stuart Hotel also expanded significantly in this period.

1914 also saw the construction of Woodmen Hall, a two-story building that did double duty, housing the local Woodmen of the World organization as well as a feed store.

1916 presented Stuart with its most challenging setback: A massive fire tore through the most built-up part of the city. The damage was particularly severe along Second Street, where businesses, homes, and the Methodist church were all destroyed. The citizens were determined to stick with their community, throwing themselves into rebuilding efforts. The destructive fire encouraged a shift away from wooden buildings and toward masonry.

Christmas of 1916 brought cause for celebration as Stuart put up its first public, lighted Christmas tree at the intersection of Flagler and St. Lucie. 

The town continued to grow through the final years of the decade. 1918 saw the Lyric Theatre on Osceola replaced by a larger structure of the same name built on Railroad Avenue. Most importantly for the community’s future, in 1918, Stuart built two significant concrete bridges: One crossed the St. Lucie River proper; the other crossed the South Fork and linked to the town of Palm City.

As the 1920s started, Stuart’s population was roughly a thousand. It, like many other Florida towns, was poised to enter a major boom that would greatly increase the number of businesses, churches, hotels, and entertainment venues in the community. The Stuart Bank moved into more spacious premises in the new Fuge-Osceola building at the intersection of Osceola and St. Lucie in 1921.

A rapidly-growing population led to the construction of a new school capable of educating 300 students in 1923. By the end of 1924, 2,000 people were living in Stuart. In 1925, the Post Office was moved into a larger building with space for commercial shops, the aptly-named Post Office Arcade. In that same year, Martin County was created from Palm Beach County and Stuart became its county seat.

The Lyric Theatre moved again in 1926, to even grander accommodations, and in that same year John W. Martin, Florida’s current governor, came to stay in the elegant Pelican Hotel. 1926 saw the construction of Stuart’s first hospital. The next year, the Minschke Building opened, anchored by a furniture store that thrived during the housing boom.

Growing hurricane fears slowed the tide of investment money coming into Florida toward the end of the 1920s, and the start of the Great Depression brought tough times to Stuart along with the rest of the nation. Jobs were hard to come by, and the growth of the town slowed to a crawl through the 1930s. Stuart survived thanks to a cadre of dedicated residents, and the town’s fortunes started to blossom again in the 1940s. Though it has been challenged, Stuart has always risen again, and the town lives on with great respect for its early history.

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Martin County, Florida

The founding of Martin County had much to do with its surrounding waters such as the countless creeks, the South and North Forks of the Saint Lucie River, the Indian River and the Atlantic Ocean. The pioneers and the inhabitants of the area largely depended on the water and the benefits it brought to the area.

A gentleman named Homer Hines Stewart, Jr bought a substantial amount of property and built his bungalow North of the St. Lucie River. He gave part of his land away to put a Depot on it and so his surname was used for the railway stop when the train station came there from Palm Beach. At the time, there was no bridge that crossed the river.

The life of the Pioneers changed dramatically after the railway came to the area. The Railway meant that there was reliable transportation that helped to ship pineapples and fish to other areas. Tourists were able to travel there and for many, their social life revolved around the mail being brought by the train.

At first, the tourists were mostly outdoorsmen who wanted to fish and hunt. A man named John Danforth used his houseboat as a floating Hotel. Later he built the Danforth Hotel. Later on, the Stewart house, which began as a post office and store combination, was later transformed into a hotel. Witham Field Was built in the area for the purposes of training Navy pilots during World War II. It was a full 35 square miles and after the Coast Guard added facilities it was riddled with Lookout Towers.

Some of the servicemen would meet local ladies and marry them. After they returned from the war they permanently moved to the area to be with their wives. Once the war was finished, part of that area was turned into the Dickinson State Park.

The area promoted itself as being the World Capital of Sailfish. Stuart published fishing guides in The Daily News in the mid-1930s. The guides were distributed by the Chamber of Commerce and it managed to attract thousands of tourist. The editor of the Stuart news wrote most of the text and the guides were full of ads paid for by local businesses. Mr. Lyons was an environmentalist and an avid Sportsman and he instilled in the local residents the idea they should help preserve nature and to enjoy it.

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Marketing Agency near Stuart, Florida

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