Website Optimization Specialists

Website Optimization

All you really need to know about website optimization is this, without it you are invisible to the search engines and most of your potential clients. Website optimization requires deep technical knowledge of the multiple components that make the site visible. The better your website is optimized the more traffic you will get, and in the digital world we live today traffic translates to an increase in your bottom line.

On-page optimization makes your site visible

Can search engines read what your pages say? Search engines can't read, but they can get an idea of what your page is about by measuring keyword density, hierarchy of information and dozens of other criteria. Take a look at the following "word clouds" they represent pages we have optimized in the past. An SEO agency can track all aspects of the strategies they used, whether it's ranking, conversions, or traffic. Comprehensive analytics means you can zoom in to granular levels of data and see demographic factors of the users who engage your site. You can actually track the very keywords that lead to sales and lead conversions.

Website on-page SEO optimization

Search engine optimization is incredibly cost-efficient and cost-effective at the same time, often beating out most every other possible marketing strategy. Why? Because it is something that targets the very users who are actually searching online for the kinds of products and services you offer. The inbound nature of SEO helps a company save money given that it does not have to commit resources to outbound strategies, such as cold-calling. Cold-calling can certainly be effective, but its leads cost almost two-thirds more than SEO-generated leads do. Also, SEO only targets those who clearly want your products or services, which simply doesn’t happen in cold-calling, further increasing your savings.

SEO increases your website’s usability

When you try to make your website an easier place for search engines to navigate, you’ll actually also make it more navigable for any users visiting. A major part of search engine optimization is reorganizing the architecture of the site and it’s page links so that the overall website proves easier to both find and then navigate. That makes it simpler for a search engine to crawl your site at first and then find all its pages, but it also simplifies things for users wanting to find any information on your site too.

SEO amplifies your brand awareness

Since you get substantial impressions from top positioned ranking, you can increase your website’s exposure through top ranking positions on the first page. Also, you can instill consumer trust just from being on the first page, since companies that land on the first page are often seen as being more reliable and reputable. The more you can get your pages and content ranking highly, the often your brand is going to be seen and seen as a quality option.

Climbing to the top with on-page SEO optimization

Building a website is one thing, getting it to rank is something else. It seems that every day, Google is rolling out a new algorithm. Trying to stay ahead of Penguin and Panda updates has become a full-time job. However, if you want to rank in the search engines, you need to abide by their rules. One of the most important factors to ranking is having perfect on-page optimization. This article is designed to quickly show you the steps you need to take to rank in the search engines.

Add short and sweet URLs to your website

One of your first steps to take with on-page SEO is keeping your URLs short. Google has stated in past posts that the first 3 to 5 words in the URL are the most important. You want to avoid overly long and ugly URLs. This can be accomplished by going to your settings and changing the permalinks.

Optimize your keywords and titles

One of the most important on-page SEO factors is your title tag. Your title tag is the first clue visitors and search engines get about your site. It is important to add relevant keywords to the beginning of the title. These keywords at the beginning of the title will carry more weight in the search engine rankings.

Your website and the importance of multimedia

Make no mistake about it, the text is the lifeblood of search engines. Without textual content on your site, there would be very little content for the search engines to crawl. However, you must consider the needs of your visitors as well. Adding pictures, videos, and infographics will help reduce the bounce rate from your site. In fact, it will help raise the time a user spends on your site. Both of these factors have been shown to increase rankings in the search engines.

Outbound links from your website

There was a time not too long ago that webmasters were afraid to add any other links to their pages. In fact, most of the links on web pages were affiliate links. However, with the recent algorithm changes, outbound links are a very good thing to have. Relevant outbound links help the search engines to discover what your site is about. They also show the search engines that you are linking out to good quality information.

Optimize your keyword density

It is best not to be too concerned with keyword density anymore. However, it is recommended that you at least drop your main keyword into the first 100 words of text.

Your website’s  H1 tag

The H1 tag is increasingly important. However, it is used in excess on many pages. The only thing, the H1 tag should be wrapped around, is the blog post title. If you are using a CMS like WordPress this will be done automatically. Of course, there are exceptions to the rule, and several themes overwrite this. In that case, you will need to work with the coding of the theme.

Optimize your website’s loading time

With more people getting onto mobile devices and tablets, loading speed has become increasingly more important. Google has stated that page loading speed is factored into the sites ranking position. Compressing images, faster hosting, and using a CDN is a quick fix to improve your sites speed. Studies have shown that visitors of a site that takes longer than four seconds to load will bounce. You can easily check your sites loading speed at GTMetrix.com.

Incorporate social media to your website

Depending on the type of site you own social sharing buttons can greatly increase your rank. Search engines have begun to incorporate social signals when considering where to place a site in the search engine rankings. Share buttons can also help get links to your site and more visitors, which do help to increase your rank. In fact, BrightEdge did a study that showed prominent sharing buttons increased sharing by 700%.

Update your website on a regular basis

If you are trying to rank for highly competitive words, it is best to create longer blog posts. A 2000 word blog post has been shown to rank better than shorter ones for highly competitive terms. This may be in part to the addition of LSI keywords. LSI keywords are synonyms that Google can pick up on, and determine a relevancy. In addition, these LSI keywords will help bring in additional traffic to the site.

Add quality content to your website

When publishing content your primary objective must be to the user. Visitors are not going to stay long on a site that generates garbage content. So always write for the visitor, and not the search engines. So how then does a search engine know what is quality content? Search engines can pick up on repeat visitors, time on site, and even how many times the site has been bookmarked.

Creating a link campaign for your website

In the past, when you wanted to rank a site in the search engines, you needed thousands of backlinks. While that aspect of rank in search engines has been eliminated, links are still important. However, it is internal linking that the search engines tend to look at now. You should always be looking at ways to link your relevant posts together. This helps your visitors find related information and makes it easier for search engines to crawl the site.

Optimize your H2 and H3 tags

The H2 and H3 tags have waned in importance over the years. It is best to try and include your keyword in one of these tags. However, these subheadings, just make your content easier to read. Which will greatly help your visitor and keep them on the site longer?

Image optimization

Having images on your sites is important to keep your visitors entertained. It is important to realize, though that search engines cannot read those images. That is why it is imperative to optimize these images so the search engines can see it. With that being said, image traffic is pretty worthless. You’ll typically see higher bounce rates and few if any conversions. Regardless, make sure you add your keyword to the filename and as part of the alt text. These are your basic tips to help you get started with on page optimization. Realize that the search engines are always changing and evolving. So it is important to stay informed and always be prepared to optimize your site.

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