All you really need to know about website optimization is this, without it you are invisible to the search engines and most of your potential clients. Website optimization requires deep technical knowledge of the multiple components that make the site visible. The better your website is optimized the more traffic you will get, and in the digital world we live today traffic translates to an increase in your bottom line.
Can search engines read what your pages say? Search engines can't read, but they can get an idea of what your page is about by measuring keyword density, hierarchy of information and dozens of other criteria. Take a look at the following "word clouds" they represent pages we have optimized in the past.An SEO agency can track all aspects of the strategies they used, whether it's ranking, conversions, or traffic. Comprehensive analytics means you can zoom in to granular levels of data and see demographic factors of the users who engage your site. You can actually track the very keywords that lead to sales and lead conversions.
If the pages on your site have not been individually optimized for the search engines you are loosing clients. You see, each page has the potential to target key search terms that people use to find you. On-page optimization is a highly technical effort that requires great attention to detail and know-how. If the page title is not well-written, visitors won’t be enticed to click through to a site, so ranking well won’t generate much traffic. Title pages should reflect the content of the page; Be unique for each page on a site, not duplicated; Include targeted keyword phrases. The first words in the page title get more importance than the later words. Leave the company name out of the page title, since it is a keyword one will always rank high for anyway.
Website optimization gives you results that you can quantify and track, and that's regardless of whether or not your site is e-commerce or not.
An optimized responsive website is an indispensable business tool.