Orange Snowman Marketing Made Fresh!
Orange Snowman Creative Designer powered by Elementor

AI-Powered Digital Marketing Engage. Connect. Convert

We co-create AI-inspired interactions that engage, connect and convert. Our solutions are embraced by individuals who want to controls every aspect of their organization from the convenience of a dashboard. If any of this resonates with you, contact us for a friendly, pressure-free conversation. Keep exploring to learn more:

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Federico Sandoval Art Director & Marketing Strategist

No matter how much talent or technology is behind a project, without the alignment of our minds, nothing worthwhile can be achieved. My core values:

  1. I am careful with my words
  2. I don’t assume
  3. I don’t take things personally
  4. always do our best
  5. I keep an open mind

contents

The Problem with Online Marketing

Let’s be honest, digital marketing Is now extremely competitive, and many efforts will fail. Competition in nearly every niche market & industry will only get worse. However, with proper planning & ongoing optimization, you can gain a major advantage over your competitors! Keep exploring to learn more!

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The Right Strategy

Real growth starts with a great plan. When you spend money on marketing, you should be able to see where it is going and what the results are.

Supercharge Your Client Adquisition

Lead Generation, Lead Magnet, and Lead Nurturing are the terms used to describe how your business generates leads. A lead magnet starts with a giveaway in exchange for your potential customers’ information. Once you capture a lead, you will need to nurture them until they become a customer. We nurture leads through a sales funnel. Lead nurturing can take the form of email newsletters, retargeting on social media, text messaging or calling.

You Have Goals. We Help You Reach Them. Whether Enlarge your service area, increase monthly leads, or just spread the word about your brand. We give you the right tools for the job.

Just like when you go to the doctor, in order for the diagnosis to be correct, we have to ask questions and run some tests. We need to understand what constitutes success, and what challenges stand in the way? Does this sound reasonable to you?

Once we understand your mission, we often can recognize opportunities to enhance your desired results. We have the knowledge and technology, necessary to create a custom solution to your needs:

  • What are the best keywords you should use for your SEO?
  • Technology use suggestions
  • Ways to integrate with other online marketing channels
  • Ways to improve work-flow
  • branding
  • user experience and interaction

We will lay out the site and apply all the necessary content. The client will help us determine the best way to display the information. 

How we are going to build it?

We design the site on our server, it can be kept private. Once the site is approved, it can stay with Orange Snowman, or it can be hosted at the client’s choice. Your site will be optimized for the search engines, we will study the best keywords for your industry.

Once everything is approved your site will go live. During the next 30 days, we will make sure your site is performing and if required, we will make any necessary adjustments.

campaign Simulation & Forecasting

Users

  • Ecommerce Sellers
  • Coaches & Consultants
  • Creators & Affiliates
  • B2B Companies
  • Local Businesses
  • Online Publishers
  • Non-Profit Organizations

New Business

  • Choose Sales Funnel Model
  • Product Price Optimization
  • Plan Upsells & Backend Offers
  • Map Customer Journey
  • Simulate Incoming Traffic
  • Estimate CPA, AOV, LTV, ROAS
  • Scenarios for Decision-Making

Exisitng Business

  • Find Leverage Points
  • Monetization Improvements
  • Cost Optimization & Management
  • Upsell Opportunities
  • Simulate Traffic Scalability
  • Maximize CPA, AOV, LTV, ROAS
  • Scenarios for Decision-Making

Design Visual Communications

Our clients are entrepreneurs, who do not want to waste time doing things that are better left to a marketing professional.  We are not the fastest, nor the cheapest. However, if you are looking for a creative partner that can add value to everything you do, you should really check us out!

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Website Design

Phtotography

Photograaphy

Graphic Design

Graphic Design

Strategic Solutions

Our clients are entrepreneurs, who do not want to waste time doing things that are better left to a marketing professional.  We are not the fastest, nor the cheapest. However, if you are looking for a creative partner that can add value to everything you do, you should really check us out!

AI

Ariticial Intelligence

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branding

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Local SEO

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social media

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print-on-demand

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e-Commerce

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Marketing Services

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What good is a website if no one can find it? We create websites that not only look great, but can often be found on top of the search engines.

  • On-page optimization
  • Google My Business
  • SEO software
  • Performance tracking
  • Keyword Analysis
  • Reputation management
  • Name Optimization

Turn-key solutions to people who want to concentrate on running their business and not chasing after vendors. Some of the services we provide include website design, graphic design, e-commerce websites, photography, UX user experience and branding. We have command of our craft and can provide a custom solution to your marketing needs. Think of us as your design agency with fresh ideas.

  • Responsive, mobile-friendly
  • WordPress platform
  • Elementor Expert
  • E-commerce
  • User-friendly
  • Blog
  • Engaging

Graphic Design is a visual communications discipline that utilizes, text, images and concepts to communicate ideas. A good website designer provides a sense of order and harmony to your brand by utilizing grids, typefaces and color. Typically, a website designer has deep knowledge of the printing process as well as sophisticated software that she or he utilizes to create eye-catching works of art. 

  • Publishing
  • Corporate identity
  • e-books
  • illustrations
  • Brochures
  • Folders
  • Stationery
  • Presentations
  • Video Editing
  • Jewelers
  • aquariums
  • beaches
  • forests
  • food
  • retouching
  • color balancing

    • Most websites face one major problem, lack of original content. Our clients don’t have time to take photos or write articles. We can re-write articles, take photos, e-books, slideshows, illustrations, photo-retouching, create simple videos and any other marketing material that your customers enjoy seeing and sharing.

      • UX/UI Designer

      • Experience Journeys
      •  Elementor
      •  Pop-ups
      •  Layouts
      • Dynamic Content

        SMM has become an integral part of marketing your business. Now more than ever, people are joining social media sites, so we must go to where our customers are. A website is seen as separate from Social Media Marketing, we have the remedy for that.

        • Content Publishing
        • Facebook
        • YouTube
        • Instagram
        • Pinterest

        This is makes your website accessible through the World Wide Web. Web-hosting companies, which today they are quite many, provide this service. They provide space on a server leased or owned for use by clients and providing internet connectivity in a data center as well. 

        This is makes your website accessible through the World Wide Web. Web-hosting companies, which today they are quite many, provide this service. They provide space on a server leased or owned for use by clients and providing internet connectivity in a data center as well. 

        • We produce 3x the power we consume
        • eco-friendly web hosting
        • Specially tailored for WordPress & Elementor

        What good is a fancy website if no one can find it? At Orange Snowman we provide website optimization services; Local SEO a form of local marketing, is perfect for those with a brick-and-mortar locatio(s); Search Engine Optimization adds visibility and therefore traffic to your website; Our green, ecological friendly web-hosting is optimized to host WordPress websites.

        Our e-commerce options utilize powerful, user-friendly shopping cart technologies. This technology allows one to purchase physical objects as well as electronic downloads. The shopping cart is hosted in a secure server where you can accept credit card payments and have control of your inventory. A great shopping cart should be easy to use by the consumer and by the store owner. 

        This is makes your website accessible through the World Wide Web. Web-hosting companies, which today they are quite many, provide this service. They provide space on a server leased or owned for use by clients and providing internet connectivity in a data center as well. 

        Cutting-edge Technology

        If you don’t have customers, you don’t have a business. Make sure to buy the right technology to grow your business without wasting your time and money. Our technology helps you rank in search engines, manage your lead flow, and know exactly where all of your money is going so you can make smarter decisions. 

        AI

        Artificial Intelligence

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        e-Commerce

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        print-on-demand

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        Online Marketing Terms

        If you don’t have customers, you don’t have a business. Make sure to buy the right technology to grow your business without wasting your time and money. Our technology helps you rank in search engines, manage your lead flow, and know exactly where all of your money is going so you can make smarter decisions. 

        Return On Investment (ROI) is a way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on an investment is negative, it generally means you’re losing money on that endeavor. 

        Cost-Per-Lead (CPL) is the total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC). 

        Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives, short and long-term goals. Organizations use KPIs to evaluate their success at reaching targets and potential customers. 

        Return On Ad Spend (ROAS) is the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel. 

        Remarketing / Retargeting is an online marketing tactic that allows marketers to reach out via other channels to visitors who have previously visited their website. 

        Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

        As an example, the average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.

        Earnings Per Click (EPC) gives the average earnings generated as a result of every click you get on your website, product page or affiliate offer. It gives the average revenue for each click that you are driving to an offer. 

        Lifetime Customer Value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. 

        Customer Acquisition Cost (CAC) is the measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained. 

        Cost-Per-Impressions (CPI) refers to the rate that an advertiser has agreed to pay per 1,000 views of a particular advertisement. A website that serves ads based on CPI doesn’t need the user to click on the ad – each appearance of the ad in front of a user counts as one impression. The advertiser agrees to pay the website a certain price for every 1,000 impressions the ad receives. Cost per impression is also known as Cost-Per-Thousand (CPM). The letter “M” is the Roman numeral for 1,000. 

        Email Open Rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but a healthy open rate is typically in the 20-40% range.
        Cost-Per-Click (CPC) or Pay-Per-Click (PPC) is an online advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. It is a method publishers use to bill based on the number of times a visitor clicks on an advertisement. The alternative is Cost-Per-Thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.

        Cost Per Acquisition (CPA) is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. This does not include deals based solely on clicks, which are referred to specifically as Cost-Per-Click (CPC) or Pay-Per-Click (PPC). 

        Conversion Path is the course of actions a prospect will go through to eventually become a lead. These events can include a Call To Action, lead form, thank you page, downloadable content, etc. 

        Call To Action (CTA) is a marketing term for the next step a marketer wants the audience or reader to take. It is a prompt on a website that tells the user to take some specified action and helps remove friction in moving the user down the sales funnel. It’s the sentence, or button, that closes the deal! It is typically written as a command, such as ‘Sign Up’, ‘Buy Now’, ‘Join Free’, ‘Start Now’, etc and generally takes the form of a button or hyperlink.

        It is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task. There can also be multiple CTAs on a page if there are multiple desired actions for the user to take. 

        A/B Testing (also known as Split Testing or Bucket Testing) is the process of testing multiple variations of webpage, email subject line, landing page, CTA, and/or ads with the goal of determining which page generates more conversions.This means you will have 2-3 versions that are all running at the same time to see which performs best. 

        Orange Snowman Marketing

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        Where registration is required, the visitor’s email and a username will be stored on the server.

        How the Information is used

        The information is used to enhance the visitor’s experience when using the website to display personalized content and possibly advertising.

        E-mail addresses will not be sold, rented or leased to 3rd parties.

        E-mail may be sent to inform you of news of our services or offers by us or our affiliates.

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        If you have subscribed to one of our services, you may unsubscribe by following the instructions which are included in e-mail that you receive.

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        3rd party advertising companies may also use cookies for tracking purposes.

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        The following describes the Copyright Notice for our website.

        The entire contents of our website are protected by intellectual property law, including international copyright and trademark laws. The owner of the copyrights and/or trademarks are our website, and/or other third-party licensors or related entities.

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        Trademarks

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        Links to Our Website

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        Our ORANGE SNOWMAN website does not necessarily screen communications in advance and is not responsible for screening or monitoring material posted by users of our website. If observed by our website and/or notified by a user of communications that allegedly do not conform to this agreement, our website may investigate the allegation and determine in good faith and its sole discretion whether to remove or request the removal of the communication. Our website has no liability or responsibility to users of our website for the performance or nonperformance of such activities. Our website reserves the right to expel users of our website and prevent their further access to our website for violating this agreement or any law or regulation and also reserves the right to remove communications that are abusive, illegal, or disruptive.

        Social Media Warning (Divulgence of Personal & Private Information)

        Social media has provided a platform for internet users to disclose much personal information about themselves, in a way that seems innocuous, if not proper and expected. However, more than a few folks have already lived to regret personal information that was shared either by them or others. This has long been true of simple email. It is exponentially true of social websites and applications for social media on any other website, including this one. You are cautioned against carelessly disclosing information.

        3. Indemnification.

        You agree to indemnify, defend and hold harmless our ORANGE SNOWMAN website, its members, officers, directors, employees, agents, licensors, suppliers and any third party information providers to our website from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, resulting from any use of our website or violation of this Agreement (including negligent or wrongful conduct) by you or any other person accessing our website.

        4. Third Party Rights.

        The provisions of paragraphs 2 (Use of the Service), and 3 (Indemnification) are for the benefit of our website and its owners, officers, directors, employees, agents, licensors, suppliers, and any third party information providers to the Service. Each of these individuals or entities shall have the right to assert and enforce those provisions directly against you on its/their own behalf.

        5. Term; Termination.

        We reserve the right to investigate complaints or reported violations of these Terms of Service and Conditions of Use and to take any action we deem appropriate, including but not limited to reporting any suspected unlawful activity to law enforcement officials, regulators, or other third parties and disclosing any data necessary or appropriate to such persons or entities relating to your profile, email addresses, usage history, IP addresses, and traffic data.

        6. Hiring an Investment Advisor, Attorney, or Medical or Other Professional / No Attorney-Client Relationship or Fiduciary Capacity.

        Choosing a lawyer, doctor, or investment advisor is a serious matter and should NOT be based solely on data contained on our website or in advertisements.

        The law is constantly changing and the data may not be complete or accurate depending on your particular legal issue. Each legal issue depends on its individual facts and different jurisdictions have different laws and regulations. This is why you should seriously consider hiring licensed, professional counsel in your jurisdiction.

        Medical issues are complex, and can often stem from both organic and psychological factors. Never should a website be used as a source of diagnosing or treating medical problems.

        Financial matters are highly individualistic. Risk tolerance is just one factor to consider before making any investments or financial decisions. For these, and other, reasons, you should look to the guidance of a trained professional, not a website.

        You may send us an email, but in no instance will this communication in any way be construed as initiating an attorney-client relationship, or other professional relationship, and so the contact should not include confidential or sensitive data because your communication will not be treated as privileged or confidential.

        7. Miscellaneous.

        Governing Law

        This Agreement shall be treated as though executed, set in force, and performed in the State of Virginia. Accordingly, it shall be governed and construed in accordance with the laws of Virginia in terms of those applicable to agreements, without regard to conflict of law principles.

        Disputes

        Any cause of action by you with respect to our ORANGE SNOWMAN website must be instituted within one (1) year after the cause of action arose or be forever waived and barred. All actions shall be subject to the limitations set forth in these Terms of Service and Conditions of Use. Any legal claim arising out of or relating to these Terms of Service and Conditions of Use or our website, excluding intellectual property right infringement and other claims by us, shall be settled confidentially through mandatory binding arbitration per the American Arbitration Association commercial arbitration rules. The arbitration shall be conducted in Virginia. Each party shall bear one-half of the arbitration fees and costs incurred, and each party shall bear its own lawyer fees. All claims shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party.

        Modification

        Neither the course of conduct between the parties nor industry trade practice shall act to modify any provision of this Agreement.

        Assignability

        Our website may assign its rights and duties under this Agreement to any party at any time without notice to you.

        Contra Preferentum

        The language in these Terms of Service and Conditions of Use shall be interpreted as to its fair meaning and not strictly for or against any party. Any rule of construction to the effect that ambiguities are to be resolved against the drafting party (i.e. – “contra preferentum”) shall not apply in interpreting these Terms of Service and Conditions of Use, as the Agreement shall be construed as having been co-authored by the parties.

        Severability

        Should any part of these Terms of Service and Conditions of Use be held invalid or unenforceable, that portion shall be construed as much as possible consistent with applicable law and severability shall apply to the remaining portions so that they remain in full force and effect.

        This Agreement Prevails

        To the extent that anything in or associated with our website is in conflict or inconsistent with these Terms of Service and Conditions of Use, these Terms of Service and Conditions of Use shall take precedence.

        Waiver

        Our failure to enforce any provision of these Terms of Service and Conditions of Use shall not be deemed a waiver of the provision nor of the right to enforce the provision.

        Our rights under these Terms of Service and Conditions of Use shall survive any termination of this agreement.

        Contact us with your QUESTIONS and CONCERNS.

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