Orange Snowman Creative Designer powered by Elementor

AI-Powered Digital Marketing Engage. Connect. Convert

We co-create AI-inspired interactions that engage, connect and convert. Our solutions are embraced by individuals who want to controls every aspect of their organization from the convenience of a dashboard. If any of this resonates with you, contact us for a friendly, pressure-free conversation. Keep exploring to learn more:

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Federico Sandoval Art Director & Marketing Strategist

No matter how much talent or technology is behind a project, without the alignment of our minds, nothing worthwhile can be achieved. My core values:

  1. I am careful with my words
  2. I don’t assume
  3. I don’t take things personally
  4. always do our best
  5. I keep an open mind

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The Problem with Online Marketing

Let’s be honest, digital marketing Is now extremely competitive, and many efforts will fail. Competition in nearly every niche market & industry will only get worse. However, with proper planning & ongoing optimization, you can gain a major advantage over your competitors! Keep exploring to learn more!

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The Right Strategy

Real growth starts with a great plan. When you spend money on marketing, you should be able to see where it is going and what the results are.

Supercharge Your Client Adquisition

Lead Generation, Lead Magnet, and Lead Nurturing are the terms used to describe how your business generates leads. A lead magnet starts with a giveaway in exchange for your potential customers’ information. Once you capture a lead, you will need to nurture them until they become a customer. We nurture leads through a sales funnel. Lead nurturing can take the form of email newsletters, retargeting on social media, text messaging or calling.

You Have Goals. We Help You Reach Them. Whether Enlarge your service area, increase monthly leads, or just spread the word about your brand. We give you the right tools for the job.

Just like when you go to the doctor, in order for the diagnosis to be correct, we have to ask questions and run some tests. We need to understand what constitutes success, and what challenges stand in the way? Does this sound reasonable to you?

Once we understand your mission, we often can recognize opportunities to enhance your desired results. We have the knowledge and technology, necessary to create a custom solution to your needs:

  • What are the best keywords you should use for your SEO?
  • Technology use suggestions
  • Ways to integrate with other online marketing channels
  • Ways to improve work-flow
  • branding
  • user experience and interaction

We will lay out the site and apply all the necessary content. The client will help us determine the best way to display the information. 

How we are going to build it?

We design the site on our server, it can be kept private. Once the site is approved, it can stay with Orange Snowman, or it can be hosted at the client’s choice. Your site will be optimized for the search engines, we will study the best keywords for your industry.

Once everything is approved your site will go live. During the next 30 days, we will make sure your site is performing and if required, we will make any necessary adjustments.

campaign Simulation & Forecasting

Users

  • Ecommerce Sellers
  • Coaches & Consultants
  • Creators & Affiliates
  • B2B Companies
  • Local Businesses
  • Online Publishers
  • Non-Profit Organizations

New Business

  • Choose Sales Funnel Model
  • Product Price Optimization
  • Plan Upsells & Backend Offers
  • Map Customer Journey
  • Simulate Incoming Traffic
  • Estimate CPA, AOV, LTV, ROAS
  • Scenarios for Decision-Making

Exisitng Business

  • Find Leverage Points
  • Monetization Improvements
  • Cost Optimization & Management
  • Upsell Opportunities
  • Simulate Traffic Scalability
  • Maximize CPA, AOV, LTV, ROAS
  • Scenarios for Decision-Making

Design Visual Communications

Our clients are entrepreneurs, who do not want to waste time doing things that are better left to a marketing professional.  We are not the fastest, nor the cheapest. However, if you are looking for a creative partner that can add value to everything you do, you should really check us out!

Strategic Solutions

Our clients are entrepreneurs, who do not want to waste time doing things that are better left to a marketing professional.  We are not the fastest, nor the cheapest. However, if you are looking for a creative partner that can add value to everything you do, you should really check us out!

Marketing Services

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What good is a website if no one can find it? We create websites that not only look great, but can often be found on top of the search engines.

  • On-page optimization
  • Google My Business
  • SEO software
  • Performance tracking
  • Keyword Analysis
  • Reputation management
  • Name Optimization

Turn-key solutions to people who want to concentrate on running their business and not chasing after vendors. Some of the services we provide include website design, graphic design, e-commerce websites, photography, UX user experience and branding. We have command of our craft and can provide a custom solution to your marketing needs. Think of us as your design agency with fresh ideas.

  • Responsive, mobile-friendly
  • WordPress platform
  • Elementor Expert
  • E-commerce
  • User-friendly
  • Blog
  • Engaging

Graphic Design is a visual communications discipline that utilizes, text, images and concepts to communicate ideas. A good website designer provides a sense of order and harmony to your brand by utilizing grids, typefaces and color. Typically, a website designer has deep knowledge of the printing process as well as sophisticated software that she or he utilizes to create eye-catching works of art. 

  • Publishing
  • Corporate identity
  • e-books
  • illustrations
  • Brochures
  • Folders
  • Stationery
  • Presentations
  • Video Editing
  • Jewelers
  • aquariums
  • beaches
  • forests
  • food
  • retouching
  • color balancing
    • Most websites face one major problem, lack of original content. Our clients don’t have time to take photos or write articles. We can re-write articles, take photos, e-books, slideshows, illustrations, photo-retouching, create simple videos and any other marketing material that your customers enjoy seeing and sharing.

      • UX/UI Designer

      • Experience Journeys
      •  Elementor
      •  Pop-ups
      •  Layouts
      • Dynamic Content

        SMM has become an integral part of marketing your business. Now more than ever, people are joining social media sites, so we must go to where our customers are. A website is seen as separate from Social Media Marketing, we have the remedy for that.

        • Content Publishing
        • Facebook
        • YouTube
        • Instagram
        • Pinterest

        This is makes your website accessible through the World Wide Web. Web-hosting companies, which today they are quite many, provide this service. They provide space on a server leased or owned for use by clients and providing internet connectivity in a data center as well. 

        This is makes your website accessible through the World Wide Web. Web-hosting companies, which today they are quite many, provide this service. They provide space on a server leased or owned for use by clients and providing internet connectivity in a data center as well. 

        • We produce 3x the power we consume
        • eco-friendly web hosting
        • Specially tailored for WordPress & Elementor

        What good is a fancy website if no one can find it? At Orange Snowman we provide website optimization services; Local SEO a form of local marketing, is perfect for those with a brick-and-mortar locatio(s); Search Engine Optimization adds visibility and therefore traffic to your website; Our green, ecological friendly web-hosting is optimized to host WordPress websites.

        Our e-commerce options utilize powerful, user-friendly shopping cart technologies. This technology allows one to purchase physical objects as well as electronic downloads. The shopping cart is hosted in a secure server where you can accept credit card payments and have control of your inventory. A great shopping cart should be easy to use by the consumer and by the store owner. 

        This is makes your website accessible through the World Wide Web. Web-hosting companies, which today they are quite many, provide this service. They provide space on a server leased or owned for use by clients and providing internet connectivity in a data center as well. 

        Cutting-edge Technology

        If you don’t have customers, you don’t have a business. Make sure to buy the right technology to grow your business without wasting your time and money. Our technology helps you rank in search engines, manage your lead flow, and know exactly where all of your money is going so you can make smarter decisions. 

        Online Marketing Terms

        If you don’t have customers, you don’t have a business. Make sure to buy the right technology to grow your business without wasting your time and money. Our technology helps you rank in search engines, manage your lead flow, and know exactly where all of your money is going so you can make smarter decisions. 

        Return On Investment (ROI) is a way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on an investment is negative, it generally means you’re losing money on that endeavor. 

        Cost-Per-Lead (CPL) is the total cost marketing pays to acquire a lead. It is an important metric to keep track of and it influences your Customer Acquisition Cost (CAC). 

        Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives, short and long-term goals. Organizations use KPIs to evaluate their success at reaching targets and potential customers. 

        Return On Ad Spend (ROAS) is the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel. 

        Remarketing / Retargeting is an online marketing tactic that allows marketers to reach out via other channels to visitors who have previously visited their website. 

        Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

        As an example, the average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.

        Earnings Per Click (EPC) gives the average earnings generated as a result of every click you get on your website, product page or affiliate offer. It gives the average revenue for each click that you are driving to an offer. 

        Lifetime Customer Value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. 

        Customer Acquisition Cost (CAC) is the measurement that allows you to assess the cost of scaling up your business. It can be calculated by dividing the time and money spent on customer acquisition for a specific period of time by the number of new customers gained. 

        Cost-Per-Impressions (CPI) refers to the rate that an advertiser has agreed to pay per 1,000 views of a particular advertisement. A website that serves ads based on CPI doesn’t need the user to click on the ad – each appearance of the ad in front of a user counts as one impression. The advertiser agrees to pay the website a certain price for every 1,000 impressions the ad receives. Cost per impression is also known as Cost-Per-Thousand (CPM). The letter “M” is the Roman numeral for 1,000. 

        Email Open Rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but a healthy open rate is typically in the 20-40% range.
        Cost-Per-Click (CPC) or Pay-Per-Click (PPC) is an online advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. It is a method publishers use to bill based on the number of times a visitor clicks on an advertisement. The alternative is Cost-Per-Thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.

        Cost Per Acquisition (CPA) is an online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. This does not include deals based solely on clicks, which are referred to specifically as Cost-Per-Click (CPC) or Pay-Per-Click (PPC). 

        Conversion Path is the course of actions a prospect will go through to eventually become a lead. These events can include a Call To Action, lead form, thank you page, downloadable content, etc. 

        Call To Action (CTA) is a marketing term for the next step a marketer wants the audience or reader to take. It is a prompt on a website that tells the user to take some specified action and helps remove friction in moving the user down the sales funnel. It’s the sentence, or button, that closes the deal! It is typically written as a command, such as ‘Sign Up’, ‘Buy Now’, ‘Join Free’, ‘Start Now’, etc and generally takes the form of a button or hyperlink.

        It is a key element on a webpage, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product or sign up for a newsletter and is likely to leave the site without accomplishing their task. There can also be multiple CTAs on a page if there are multiple desired actions for the user to take. 

        A/B Testing (also known as Split Testing or Bucket Testing) is the process of testing multiple variations of webpage, email subject line, landing page, CTA, and/or ads with the goal of determining which page generates more conversions.This means you will have 2-3 versions that are all running at the same time to see which performs best. 

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