Do you want

Orange Snowman's mission is to co-create websites and marketing materials that engage, connect, and convert. We like to work with generous, enthusiastic clients in a mentoring environment where no one is afraid of expressing their ideas. Our goal is to align the thoughts of the designer and the client towards satisfying the needs of the customer. We strive to be original because when we are true to ourselves, we feel good about the work we do and the lives we live.
FEDERICO SANDOVAL
UI / UX Designer
Our ideal clients
Our ideal clients are business people who are looking to create a website that delights the users. Some of our clients include: a manager that needs help getting a campaign out, a small business that services the local market, a service professional that needs to get the company's Google directory noticed, a leader doing work that takes them away from their expertise, a visionary that adds value to everything they get involved in. Our clients are people from all walks of life. They are the small mom-and-pop, the family law attorney, the Thai restaurant, a general contractor, a dentist, a marketing manager looking for support, and many others. We can meet at your office in downtown, or at corner Starbucks, it's all good. We are simple folks that have been given the gift of creativity and there is nothing more enjoyable to us then to share this gift with the world.

My website has been hacked! Will you be able to help us?

Yes, definitely? We would like to say we haven’t ever needed to clean a security breach up, but we have had extensive experience with various kinds of breaches We have partnered with a leading security firm that does the cleanup for us. We handle all communications with the firm and make sure it is totally cleaned up. The only thing you need to do is contact us to tell us what the nature of your security breach is, and then we will handle things from then on. You can return to what you do best – which is running your business – and once your website is clean (usually in 24-48 hours depending on how serious the infection is) we will let your know. We will also provide you with recommendations on how a future attack can be prevented. It can be quite frustrating to have a hacked website, so just let us handle things for you.

My website is running slow, can you help?

Yes, definitely? There are many different reasons why your website might be running slow. We will conduct a series of tests to attempt to isolate the problem and then recommend how the issue can be fixed. The issue at times is with the WordPress theme. If that is the case, then you might need to get a new design. However, too many plugins is often the culprit. By just uninstalling a couple of plugins, you can often significantly improve the problem.

Another reason why your website might be slow is its hosting environment. Maybe your current host isn’t a good fit for how many visitors are coming to your website or the number of videos or photos you have installed on your site. If this is the case, we will be very happy to get your website copied over to our server and perform some speed tests. That way you will be able to see whether your website speed will improve by moving your site to our server.

Some clients also have unrealistic expectations regarding how fast their website should be loading. You might notice that sites such as Amazon tend to load nearly instantly. That is due to the fact that they have a very big budget and are able to spend lots of money on hosting to ensure that their website loads very fast. However, unless you have Amazon’s budget, your site isn’t going to load that quickly. We will be very happy to take a look at your site and tell you about any things you can do to improve the speed of your site. For speed analysis pricing, check out our a la carte pricing page and contact us today.

Why do I need hosting?

A website no matter how well-appointed will not get any attention if no one can find it. You can think of a web host as the property on which you will build your online presence, it needs the hookups, the functionality, and the address. This “property” is actually called a server and the service of maintaining the files that make your website what it is, is called web hosting. If you want to set up a web site you need to have hosting, this is a service we are proud to offer to our clients. We handle all the particulars and technical details of hosting so that you don’t have to worry about this. If you want more information on hosting and the options we offer, visit the hosting section of our website.

Why should I host with you?

With the plethora of hosting ads and options available today, you may be wondering why you would take your business to us rather than a less expensive option like GoDaddy.

The thing to remember will be the difference between price and value. Price is what you will pay, if you are interested in paying less, we might not be the best option.

But, value is what you will receive for your cash, and if you want the best value for your money, we are certainly the best choice.

If you were to look for a hosting option based on observation loan, you may make a poor choice and select an option that is not enough for the needs of your website making your loading times slow and your conversions slower.

Or you could suddenly miss out on important emails because one of the many details to be configured was misconfigured. Finally, not everyone has the technical know-how to really understand what is happening in a web site. Even very easy to use websites are subject to the constantly upgrading online world. Without an expert to keep things in order “under the hood” you can spend a lot of time messing around in subjects you know little or nothing about.

This is why hosting is simply the best option for you. We will help you find the very best server for the needs of your website. We will also handle all the configurations for your website to avoid future problem. If you do have a problem we will stay on the line with tech support until the situation is corrected and you are back online.

We pride ourselves in Customer Service. If our clients have an issue, they know they can email us with a notification and have their situation fixed within an hour.

Still not sure? Here are a few more reasons we are the best option for your hosting needs.

-We provide personalized care for every website hosting on our server. All WordPress Servers are backed up each week and we provide the important updates to WordPress Core files and Plugins as they are needed, but at least once a week.

-We keep a specific number of clients on each of our servers. This means we also shoulder the added responsibility for the security of each website. This allows ius to keep a tight security protocol across our entire hosting environment.

-With a hosting option like GoDaddy, your site will be on a platform with a million other sites, what happens to them can affect you too. If your website “neighbor” has been flagged for inappropriate conduct online, you could likely be affected as well.

-Web sites on our hosting services operate at faster speeds. We recently moved some sites to a new server when they were experiencing difficulty with the speed of their website and their operating time dramatically improved. If you are operating on a server like GoDaddy, all of your web traffic will be coming through a single server portal. This means if the full capacity for the server is especially low tonight, and another site on the server has an especially large amount of traffic today, you could be side lined.

-The impact of all the websites on are server are carefully monitored to avoid “resource hogging”. This ensure that all the websites in the community function optimally without interfering with the others.

-Count on us for premier customer service. If you have any issue with our service, call us up or send us an email and we will have your situation resolved within the hour (in most cases). Furthermore, you won’t have to spend long hours on the phone deciphering incantations from tech support, we are there to do the technical “heavy lifting” for you.

-Our mission is to make the hosting process as easy for you as possible. If we keep your website up and running, you will have more time to focus on the important work you do, taking time with the family or just taking time for yourself.

If you have any other questions or doubts about our service, feel free to call us up. We will take the time to fully illustrate the special brand of hosting we provide.

Already have a website in operation can you host it?

If you have a WordPress site, most certainly! We would love the opportunity to work on relocating your website to our fine facilities, we can even set you up with a managed WordPress plan. If you don’t have a WordPress website, then we would love to discuss the particulars of your site and see what options we can provide for you.

Why are updates and backups important?

Security breaches are a constant problem to the modern website as intellectual property increases in value. If the core and plugin files are not regularly updated they are more susceptible to these attacks and WordPress sites can be left wide open. Furthermore, outdated WordPress sites can stop working of their own volition. Backups keep a solid copy of the site in case there is such a problem. If there is a breach or system failure, the backup can restore the website to function.

Will I need the monthly maintenance plan?

In addition to the regular backups and updates we provide for WordPress sites, some of our clients feel they could use more help. This is why we offer our client a monthly maintenance plan as well. You don’t need to sign any contracts for this we handle this from month to month. If you would like us to handle the fine tuning of your website for a few months and then take over on your own, this is OK as well.

It has been our experience that clients who have started with the plan have found it quite effective and convenient and stuck with it.

Furthermore, we offer you an hour of our time each month to be spent however you see fit. This could be doing research on improvements you would like done for your site. Or perhaps you have some things you don’t understand and need clarification. Whatever we can do to help you out, just give us a call or send us an email to discuss your situation and possible solution.

In Conclusion — If you are the type of person who can’t be bothered with all the technical mumbo-jumbo associated with owning and operating a website, and need this handled by the experts call us up. Furthermore, if you are the type who needs premiere services and a website that will remain functional come hell or high water, then you should know we include this as part of our deal. All technical aspect of your site will be handled by the expert.

Sucuri, the renowned Network-Based Integrity Monitoring System, also monitors the sites and ensures everything is under control. This effective system provides our technicians with important updates in real-time. If there is any problem, we will know about it quickly and work to resolve it with all haste.

We have a policy on this. The first security breach will be handled by us at no cost to our clients. Any subsequent breaches will be paid for by the client at a cost of $125 if they refuse the Sucurity protection as part of their service.

Additional cleanups are free with the Sucuri protection service, but only for three per year. If you have experienced more than three per year, there is invariably something very serious going on that requires special service. Nevertheless, there has been a 100% effective rate against breaches for all our clients who have switched to the Sucuri protection service.

While you retain the option to select this service or not, we highly recommend it as valuable protection for your site and content.

What is a WordPress plugin?

Plugins are resources or tools that can be used for getting a certain job done. None of us are born holding a smartphone in our hand. However, we have discovered that having one can make us more productive. The same thing is true with WordPress and plugins. You can easily install plugins to provide WordPress with some added and special functionality that you don’t get with it directly from the box. For instance, although WordPress is designed to be SEO friendly, it does not come with specialized SEO features that enable you to set descriptions and keywords up for every page. However, you can install an SEO plugin that will add this functionality. A plugin that allows you to add a slider to your website’s homepage is another example. This functionality doesn’t come with WordPress right from the box, so this ability is added by the plugin. Plugins are very useful tools that make it possible for you to customize your website to do whatever it is you want it to. No more and no less. If every imaginable function came with WordPress out of the box, the code would be so heavy and bloated that your website would run very slowly. Using plugins helps to ensure that you only get what you need.

Just like you can put down your smartphone when you don’t need it, you can also uninstall a plugin if it isn’t useful anymore. You can have an unlimited number of plugins on a WordPress site, however, we recommend that you have a maximum of 20. That is because we have found that a website’s speed starts to significantly decrease whenever you use more than 20 plugins, and many times some of those plugins aren’t really being used and can simply be uninstalled rather easily. If you think your website is running too slowly, it may be due to some of the plugins you are using. We will be very happy to check out the plugins you are using to determine which ones might be negatively affecting the speed of your website and recommend how to fix this problem.

Is WordPress secure, will I get hacked if I use it?

Were you aware of the fact that 26.4% of the entire Web is running on WordPress? These days security is a very hot topic, and WordPress is right in the middle of it due to the fact that is so widely used now. Hackers like to find targets to expend their energy on that will provide them with the most bang for their buck. One of these targets is definitely WordPress. There isn’t one website out on the Web that is 100% secure, however, there are effective things you can do to help reduce your risk of experiencing a security breach – particularly if you use WordPress on your website.

We take website security very seriously and use multiple approaches so that our clients’ risk is significantly reduced.

We inform our clients that they should use strong passwords. That way password-guessing algorithms won’t be able to easily make their way into WordPress’s backend administration on their site. Many people don’t change the “admin” default username and often use passwords like 1234admin. Those are the website that is most vulnerable to being hacked. If all users have strong passwords it will significantly reduce your risk.

To help prevent attacks we install several different security plugins. Our bases are covered on multiple fronts by using more than one. We are also immediately notified if anything suspicious is occurring.

If you choose to host with us, you will have access to the many security features that we have directly implemented on our server. That helps with keeping the bad guys away even before they have a chance to get to your site.

We provide our customers with all updates and backups as part of the overall hosting service. Having outdated WordPress files is like an open invitation for security breaches.

We create backups each week on all the websites running on our server. We all update all WordPress plugins and core files to make sure that any security holes get a patch on an update becomes available.

We have partnered with a security firm that furnishes us with a monitoring service and website firewall. Although this service does cost extra money, many of our clients find it is invaluable to help protect their websites against security breaches. You can rest assured knowing we have to spend lots of time ensuring that our server is part of a secure environment and that all WordPress sites that we create are as secure as they possibly can be. If you have any questions, we will be very happy to discuss our security measures with you in detail.

WordPress – What Is It and Why Should You Use It?

Your website is similar to your body. Your body is held upright by your skeleton, no matter what your age is. WordPress for your website is similar to your skeleton in that it creates the structure of your website. However, WordPress does not determine the final look of your website. WordPress is a content management system (CMS), which helps you manage your content. It allows you to organize the content of your website. WordPress acts similar to a word processing program like Microsoft Word, which means that you can effortlessly edit all of your content.

WordPress Admin

We believe that WordPress is great for most of our clients for the following reasons:

* WordPress is open source which means that it is free and offers a large pool of talented people who maintain the software’s codes.

* It is so simple to use that even those with limited computer experience can use it. Once our clients watch our training videos, they will understand how easy it is to use and edit their website content. This gives our customers an edge over those who do not understand the full functionality of WordPress.

* WordPress is flexible. Flexibility is considered one of the strongest advantages of WordPress. We have been unable to locate a single website that did not work with WordPress. There are thousands of ways you can expand the features of WordPress. This means that we are able to handle anything our clients have asked of us.

* WordPress can create thousands of different designs, which means each website will be as unique as you are. If you can imagine it, we can do it using WordPress.

Although there are many other benefits, these are the top benefits that our clients get from a WP website. If you would like more information on how WordPress can help your business, give us a call today. We would be happy to discuss how we can help you create an amazing website.

What Is a WordPress Theme?

In the previous section, we explained how WordPress is similar to your skeleton that it gives your website structure. A WordPress site holds and organizes all of your content in an easy to find and edit space. WordPress them, is similar to your clothes. You get to pick and choose different themes to change how your website looks. These come in different colors and have different design elements that can be customized to give your website a unique, individualized look.

You should not change your website’s theme as often as you change clothes; however, updating your theme every 2 to 3 years will keep your website from appearing outdated. Creating or installing a new WordPress theme will instantly update your website without needing to reorganize your entire website. There are three different types of WordPress themes – free, purchased themes (typically under $100) and custom themes. Continue reading to learn more about the differences in each type of theme.

Purchased Theme Vs. Custom Theme?

Some businesses have an unlimited budget; however, most people do have a limited budget. Purchased themes allow you to save money without sacrificing on style. You can compare shopping for themes for shopping for clothing. For example, you can save money on your clothing by purchasing inexpensive clothing; however, it will not last as long or look as good as expensive clothing. Themes are the same way.

Custom themes are like tailored clothing that fits you perfectly. Custom themes are created to provide your website with a unique, one of a kind look, specially designed for your business.

There are many free WordPress themes; however, we do recommend purchasing one from a developer who has a high rating to ensure you receive a quality product. These themes allow you to get a long-lasting theme that looks amazing and makes your website superior. However, if you want a custom look and are willing to pay for it, then you should definitely spend the money. Passion8 and Peachtree Catering are awesome examples of a couple of custom themes that we have created in the past.

No matter which type of theme you decide to use, we will help you with every decision you must make. We will explain how each decision may affect your bottom line and your business. We can begin with a purchased them and then customize it so it looks unique or we can create a custom theme for your business. The flexibility of WordPress and the numerous options are just a couple of reasons why we love WordPress.

How Do I Purchase and Get a Theme Customized?

If you decide to save money and purchase a theme, we will talk to you to determine if the theme will work for your brand and content. Here is how we can help you choose the best WordPress theme for your website:

* We look at your current website and evaluate it. We also ask to see any printed material that you use to help us better understand your business, your website content and your brand.

* We ask you to fill out a questionnaire which will help us determine what you are looking for on your new website and the look you want.

* We offer you 3 to 5 different premium themes and ask you to evaluate each one and tell us what you like and what you don’t like. Then, we will help you determine the best theme to purchase.

* We will then purchase your chosen theme and install it on a test server.

The next steps depend on whether you want to spend extra money to have one of our designers make customized changes to your theme or whether you would rather save money and stick to your chosen theme.

Do you need a Designer to Create a Custom Theme?

* The designer will create at least two different home page designs for you to choose from. Then there will be two rounds of edits to help ensure the final design is exactly what you are looking for.

* If you would like your website further personalized, we can design additional pages at an extra cost. We will identify your key pages and provide a separate design for each page. Then, we will do two rounds of editing to ensure that the finalized design on these pages is to your liking.

* Once the designs have been finalized, we will take these designs and begin making changes to the theme to create your ideal website. Once these changes are made on your website, you and the designer will have two more edits to make any changes.

* After the content is inserted into your website, you will have one final chance to make sure everything looks great. If there are any issues, ask for those final changes now.

* Finally, your website is ready to go live.

If on the other hand, you decide to save money and not use one of our designers, the following steps will take place.

* We will make any font and color changes to ensure they reflect your branding. We will upload your logo and make any changes that we feel are necessary.

* We will give then give you the opportunity to review your site and request any changes.

*Once your content is inserted into the new theme, you will be given a final chance to make any changes once you have looked over the site.

* Finally, your site will go live.

How Is a Custom Theme Created?

We will begin creating a custom theme by taking a look at your current website as well as any printed material you are currently using. This will help us better understand your needs.

After this, we will ask you to fill out a survey to help us determine what you are looking for in a new design, including what you would like your website to achieve. We will create two or more home page designs to choose from and will offer you two rounds of edits for your chosen design to ensure you are happy with the final results.

If you want to have a few of your other key pages redesigned, we will help you identify your key pages and proved a unique design for each page. Again, you will receive two rounds of edits where you can request any changes that you feel are necessary.

Once these designs have been finalized, we will create a unique and custom theme for your website. During this phase, you will get an opportunity for two more design changes. Once everything is agreed upon, your content will be inserted in the new theme and you will be given a final chance to make any changes before your site goes live.

Will My Website Be a Cookie-Cutter site?

Absolutely not! We work hard to create a theme that reflects your brand and is unique. We can make your website look the way you have always dreamed it would look. For more information on how we create a unique website, see our FAQ on “What Is a WordPress Theme?”

Why should I update my website regularly?

Updating content and featuring this prominently somewhere on the homepage of your website will help in this regard. Consider posting the latest developments of your company in this area to keep things up to date. If the purpose of your website is to sell products, then creating a proper shopping section is obviously part of the planned structure. Be aware that this section needs to be in a secure part of your server which should be provided by your hosting company. Before any customer will make a purchase, they have to be confident in the security of their private information so stating this as much as possible and prominently throughout your website is highly recommended. It is your responsibility to keep the shopping cart area secure and will build confidence in consumers when you value their privacy.

Why discovering your audience is important?

If for example, your website audience may include children, placing content that is appropriate for them throughout the website will be important. In general, always structure content that can be viewed by every member of a household without any worries of being inappropriate. Understanding that the trend is moving towards mobile accessibility because of the ever-increasing growth of smartphone usage will help in your planning as well. Ensuring that your website is viewable on a mobile device, especially if you’ve identified your audience to prefer it, will be a smart move. It may be necessary to simplify the design or create another version to serve the mobile audience.

We should we promote the site?

Once you have all the right things in place, going about promoting your website is key in the process. One of the popular methods is to use the power of social media to attract eyeballs to what you are doing. Popular social media channels offer the opportunity for interested people to willingly share what you are doing with family and friends, thus effectively driving more visitors to your website. Throughout all of this, don’t neglect the importance of search engine optimization (SEO). By including key phrases throughout your content, you will attract the search engines to properly index what you are doing and rank you accordingly in the search results. Write information that is both helpful and engaging for your audience to get the best benefits.

Why are mobile devices so important?

Nowadays there are more tablets and smartphones being used than PCs. You have to make sure that you are building a website that works on everything from a PC to a phone. Developers are challenged by this because they have to make what works on various screens. It’s no wonder why responsive web design is is what people think of when they are talking about web design. Users expect the best experience possible. Each page that you create for your website should have its own topic. On each page, you can place plenty of content that relates to that specific topic, such as images, blog posts, and descriptions. You should have a purpose for each page. For example, you may want someone to buy the merchandise that you have listed on one page, but you may also want to get them to subscribe to your newsletter on a separate page after they are done reading posts that you have written. When you have a purpose for each page, it is also known as a call to action. There is always a reason for every item that you post on your website, whether you are adding engaging posts to get people to subscribe to your newsletter, or if you are listing stunning photographs of your merchandise to make sales.

What is visual communication?

Graphic design, which is also called communication design, is the practice and art of projecting and planning experiences and ideas using the textual and visual content. This type of communication may be virtual or physical and can include graphic forms, words or images. It can be an experience that takes place over an extended time period or instantly. The work can be done on any scale, ranging from designing one postage stamp to a comprehensive postal signage system for an entire nation, or from the digital avatar of a single company to the interlinked and expansive physical and digital content of an international newspaper. In addition, it can be for any type of purpose including political, cultural, educational or commercial.

What is interactive design?

They feature fluid content that can change from one minute to next, along with interfaces for helping users navigate through digital experiences that are sometimes quite complex. Another element is added to differentiate this work: it responds to actions taken by the viewer. Mobile and web editorial design is a tangible example of this type of content-driven work. It includes blogs, mobile apps and publication websites. In some designs, streaming information is presented. Data visualization is another term for this. Digital products are worked on by other designers. These are digital platforms or services that can be introduced into the market.

Do you offer publishing services?

YES! Whether digital or physical, they are objects that are intended to be enjoyed over a long period of time. The reader, during this time, controls the sequence and pace of this experience. The content in books normally is created before the design. In magazines, however, the design provides that structure and anticipates the visual and written content that still hasn’t been created yet. Some exhibition catalogs and commercial websites fit into this category as well, in addition to physical or digital museum displays showing unchanging information. They all have fixed content. However, the reader or users determine what path they want to take through the material.

When you enjoy what you do, life feels good!

Local business

There are just so many hours in a day. There comes a time when you simply cannot do everything yourself. Did you know that 20% of what we do produces 80% of the results? We can help you identify those areas and focus our efforts in the things that really matter to your future.

When we align our thoughts we all win!

In-house departments

Do you have an established company but no marketing department? Do you think you need one but do not have the technical or expertise? As an associate professor for many years, I have helped train and set-up art departments. Invite me for fun lecture!

When you enjoy what you do, life feels good!

Solopreneurs

If you are a solopreneur and your budget is tight, do yourself a favor and set-up an free account with WordPress. Once you are in this platform we will be able to coach and mentor you and make the jump later to a fuller service.

Happy are those who dream dreams and are ready to pay the price to make them come true.

Entrepreneurs

Are you driven by a mission? Do you want to work with someone who understands what you want to achieve and has the know how to help you achieve it? Do you want to speak with a unique voice? We can help you implement, add value to your idea and help you establish and develop a unique brand.

sincere advice

Don’t buy until you know

When you start a new venture, please consult with a marketing specialist. Don’t purchase a name, acquire hosting, or WordPress themes until you find someone you can trust. Understand first, buy later. Find someone who can help you navigate these extremely important first steps. There are a lot of shiny bright objects on the wild-wild-web.

Use Original Content

Many of the challenges faced by folks who want to start a website are lack of original content. For the project to be successful it must feel real, and people can tell the difference. We can help you write text, take photos, design e-books, infographics, videos, brochures, and other marketing materials. Our graphic design skills are superior.

Enhance The User Experience

UX is about understanding who your real clients are. What are their challenges, fears, and aspirations? The more you know your client the better your products and services will resonate with them. UX strategy helps define the “personas” who make up your client base. By implementing this discovery process, multiple stakeholders will be able to work in a more focused, cooperative, effective and harmonious way.

Enhance The User Interface

UI designers create graphic interfaces with the aim of making the interactions between the website and the user a delightful experience. Our own Orange-UI plugin contains 25+ exclusive tools that make our sites different, more exclusive than the rest.

Market Regularly

Have you ever seen a successful website that never gets updated? I have not, and if you ask anyone who truly knows about marketing you will get the same answer: a resounding no!

Let's keep in touch...

Anytime you are ready for a friendly, pressure-free conversation, I will be here.

- Orange Snowman

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