UX design (user experience), and SEO (search engine optimization). There are various things to be considered in order to make your site attractive and simple to use. It is as well important to have a site that people could find useful on all platforms. Web design makes use of most of the same visual elements as all kinds of design like: Layout: This is the way the text, graphics, and ads are organized. In the online world, a major goal would be to help the visitor find the information they search for easily. This includes keeping the consistency, balance, and integrity of the design. Color: The selection of colors depends upon the purpose and clients; it may be black and white to multi-colored design, showing the personality of an individual or the brand of a company, utilizing web-safe colors. Graphic Design: Graphics may include photos, logos, icons or clipart, all of which enrich the website design. For user friendliness, they have to be positioned appropriately, working together with color and content of the website, without the need of making it too congested or too slow to load the web page. Fonts: The usage of various fonts could enhance a web design. Most browsers could only read a few number of fonts, referred to as "web-safe fonts", so the designer will work with this generally accepted group. Content: Content and design could work together to enrich the message of the website through text and visuals. Written text ought to be relevant and useful, in order not to confuse the visitor and to provide them with what they really want so they will stay on the website. Content ought to be optimized for search engines like Google and be of an appropriate length, including relevant keywords. The phrase web design is often used to clarify the design process associated with the front-end design of a site which includes writing mark up. Web design somewhat overlaps web engineering in the wider scope of website development. Web designers are required to have knowledge of usability and if their job includes creating markup thus they're as well expected to be up-to-date with web accessibility rules. Web designers use various different tools based on what part of the creative process they're involved in. The tools are up-to-date over time by more modern standards and software, however, the principles behind them are the same. Web design has grown to be very important among companies working in various sectors. Moreover, personalized web programs enable a combination of several features like a database, tracking analysis, content writing, and marketing etc.