Orange Snowman has been a Florida business since 2005. The company was founded by Federico Sandoval, a Rutgers University graphic design graduate trained in the 80s by some top New York City designers. Federico was one of the first adjunct professors to teach desktop publishing at his alma mater, and tested out the early Macs and programs such as Pagemaker, QuarkeXpress, Illustrator, and Photoshop.
In the 90s Federico moved to Florida and found a great fit in South Beach. It was in this lively tropical setting where he became Art Director to a now prestigious Miami Beach publishing company. For about 5 years he designed dozens of magazines and coffee-table books for the cruise line industry as well as for some of the most famous casinos in Las Vegas such as Caesars Palace, The Venetian & MGM Grand.
The 90s is when the internet began to take off, and so I had my first taste of the digital age when I moved to work as .com marketing manager for Colombian Emeralds International. It was here that I launched a series of pioneer e-commerce websites such as dutyfree.com, 10buckboutique.com, and colombianemeralds.com. Federico was one of the UX/UI designers in the industry, it just wasn’t called that at the time.
By the beginning of the century, Federico spent two years working towards the creation of a new marketing agency called Orange Snowman. The start-up Federico was working for abandoned the idea and so the transformative journey of Orange Snowman began.
Graduated in the ’80s from Rutgers University, NYC metropolitan area, with a BA in graphic design & sculpture. Adjunct college professor teaching design principles and digital software.
Great to know when you are in need of an experienced creative partner that will help you manifest your ideas.
I enjoy discovering the ideal solutions for my clients, a vivid imagination is my superpower.
Some people say to me: “I give my life to be able to sit in front of a computer all day, make little drawings, talking about colors and feelings.” However, those folks do not have an idea of my personal journey and what it took for me to reach this level of mastery. Remember that the shiniest stone is the one that has been experienced the most friction.
I like to get to the very heart of the matter and beyond appearances, to understand the true needs, feelings, and motivations of people.
I have a pretty cool analytical mind that allows me to see patterns and relations that are not obvious to most people.
I don’t settle for “good enough”, I would like my projects to have a real impact on the lives of the people I serve.
I believe that we need to become more polite human beings and consider how others are affected by our actions.
Play hard & work hard are synonymous words to me.
I often use wordplay and silly juxtapositions to create self-deprecating humorous situations.
Who would’ve ever known that feelers can be as logical as thinkers? Who would’ve thought that introverts can exude loudness and confidence? INFJ types confuse the world in so many ways. Well, the term INFJ itself is a paradox; but their contradictions complement so well that it makes them incredibly powerful.
INFJs are the epitome of walking contradictions. Their opposites perfectly blend that it grants them the privilege to go beyond their limitations.
INFJs (personality type) are gentle, caring, complex and highly intuitive individuals. Artistic and creative, they live in a world of hidden meanings and possibilities. INFJs place great importance on havings things orderly and systematic in their outer world. They put a lot of energy into identifying the best system for getting things done, and constantly define and re-define priorities. Life is not necessarily easy for the INFJ, but they are capable of great depth of feeling and achievement.